The poem describes a magic and Christmas atmosphere at a neighborhood Asda store, possibly due to a "Ghost of Prices Past" who manages the store and keeps prices low. The store glows with excitement for Christmas, has no fear at the checkout, and helps create a cheerful Christmas due to good prices, making the "manager of prices past" who runs the store very nice.

1. Asda likes the poem
ASDA MAGIC
There’s a magic in our neighbourhood, it’s in our Asda store,
An entity resides there, who I’ve never seen before …
Just look at Asda’s prices-they’re dropping very fast …
I think they’re being managed by The Ghost of Prices past!
The store glows with excitement and you know Christmas is near,
And when you reach the checkout there, you have no need to fear …
My mum gives me a lovely smile and never seems to nag,
I think this Ghost of Prices Past, has Christmas in the bag ….

2. So tell your mum about this store, and help make Christmas cheer,
Tell her of this friendly ghost, and Christmas atmosphere …
She’s bound to get that feeling when she sees their lovely prices,
This manager of Prices Past! He really is the nicest!!!
ASDA
Every little helps. (oops!)