Storytelling for your brand has become very important content for digital and social media. In this presentation to the non-profit arts and culture organizations in Detroit we look at how to create good brand stories and how to distribute them

1. Brand Storytelling
in Digital and Social Media
Billy Strawter Jr.
Social Coop Media
Co-Founder
Digital Strategist
@bjstrawter
Mike McClure
The Yaffe Group
SVP Digital Marketing
Exec Creative Director
@mikekmcclure

2. Arts &
Culture
Perfect for storytelling.
Perfect for social.

3. for Storytelling Success
in Digital and Social
3 key
elements

4. 1: Be
authentic

6. 2: Be entertaining
or informative

7. http://dld.bz/eYZaS

8. http://dld.bz/eYZaT

9. http://dld.bz/eYZaU

10. 3: Be interactive

14. How to find
your story

15. Your core
brand attributes
and values

16. https://youtu.be/S1zXGWK_knQ

17. Your history
& the stories you tell

18. https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U

19. Your product and
its history

21. Your employees
Your
employees

23. Your
Customers

24. #lastnightatthemet

26. Story formats
in Digital and Social Media

27. Visual formats

29. Combining
visual &
text based
formats
blogs, web articles,
Facebook posts

33. Pre-produced
video based
formats

34. https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be

35. Live video
based formats

37. in social and digital
How to
distribute
your story

38. Customize for each
social channel

40. vs. uploading directly to Facebook
Uploading to
Youtube to share

44. Should
you boost it?
Choosing the right story to boost and when.