SlideShare une entreprise Scribd logo
1  sur  21
Télécharger pour lire hors ligne
Social Media in
Russia - Review
Mike Ponomarenko, Ra Digital Agency
понедельник, 5 августа 2013 г.
Is There Social Media
Marketing in Russia?понедельник, 5 августа 2013 г.
понедельник, 5 августа 2013 г.
понедельник, 5 августа 2013 г.
Users
понедельник, 5 августа 2013 г.
Social Network
Growth
Russia is one of the most active social networking
countries in Europe.
89% of Russian users have an account on one or
more social networking sites.
Facebook: 16 mln Russian users.
VKontakte: more than 125 mln accounts.
Odnoklassniki.ru: more than 130 mln users.
Twitter: 10 mln users from Russia.
понедельник, 5 августа 2013 г.
понедельник, 5 августа 2013 г.
Is Social Media Popular?
понедельник, 5 августа 2013 г.
Audience - Brief Review
понедельник, 5 августа 2013 г.
Influence
понедельник, 5 августа 2013 г.
Month Statistics Data
понедельник, 5 августа 2013 г.
Audience
понедельник, 5 августа 2013 г.
Facebook vs VKontakteпонедельник, 5 августа 2013 г.
VKontakte vs. Odnoklassniki
понедельник, 5 августа 2013 г.
Cross visiting
понедельник, 5 августа 2013 г.
Odnoklassniki
Multilingual social network.
Users: 35+, mostly women, live in
provincial cities, married.Very
popular in former Soviet
countries.App. 130mln accounts.
понедельник, 5 августа 2013 г.
VKontakte
The most popular social
network in Russia & CIS
countries.App. 125 mln
accouns. Average user:
23+, a student/young
professional, has more 100
friends inVKontakte.
понедельник, 5 августа 2013 г.
Facebook
Popular among the so-called
hypsters and West-oriented
Russians.Average user: 25+,
speaks English, lives in a big
city, young professional, has
many friends abroad.
понедельник, 5 августа 2013 г.
понедельник, 5 августа 2013 г.
Twitter in Russia
Twitter has been steady
growing since 2007.
According to Semiocast,
this service has 10
million Russian users in
2013. Itʼs very popular
among students &
young professionals
who live in big cities.
понедельник, 5 августа 2013 г.
www.radigital.ru
Thank you
понедельник, 5 августа 2013 г.

Contenu connexe

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Social Media in Russia Short Review