Businesses used to create authority on a different matter than they do today. How did they create awareness and what is the current environment for online businesses that is looking to gain sales? A simple introduction to business authority and awareness.

1. Business Authority
and Awareness
Introduction
Introduction to Building Authority
and Awareness for Online
Businesses

2. A Small Brief
•
A business can experience issues without having a good reputation with
its consumers. Online businesses are under attack by various sources,
such as finding new consumers to positioning in the market place. The
question is this, “How can I establish a solid authoritative presence
without breaking moral and legal laws?.” Authority means to set the
standard for quality, which in turn means that your business has to
produce content that is linkable to other sources to give it credibility. By
actively using experts and solid content for marketing, you can establish
authority and through awareness you can gain business.

3. Old Fashion
Authority Method
•
Producing tons of content
•
URL link building
•
SEO stuffing and black hat tactics
•
False product reviews and
testimonies
•
Overhyped PR content
•
Link exchange with website owners
•
More

4. Business Authority with and without
Authority based Business
•
Leader in its Industry with thought
provoking content
•
Reliable sources and content for
marketing and sales
•
•
•
Business without Authority
•
Not recognized in industry
•
Lower sales volumes and
Unreliable marketing
Trusted by consumers in its market
•
Not trusted by consumers or
experts
Easier to gain sales, retain
consumers and achieve goals
•
Hard to gain sales and retain
consumers
•
Content not shared and
information is unverifiable
Quality and consumer focused first
by setting proper examples in
everything they create

5. New Methods to Achieve Authority
•
How would you achieve authority for a start up company with no
background experience or connections? You will need to consider using
expert sources for your content to help establish authority and
relationships online. The new methods to invoke a response from your
audience still includes some of old ways. The new ones include using
transparency for the URL’s, quotes from expert sources and people and a
genuine affiliate bond between two companies. Affiliation is a big buzz
word around the internet with the promises of tiny cash payouts. A true
affiliate will help you make connections to new consumers in exchange
for the same, consider it a mutual partnership. Videos that offer detailed
information with actionable links can help establish your authority and
trust with consumers. A well researched case study and a highly
polished report (not necessarily free) can also help establish trust.

6. Business Awareness
Business Awareness generates consumer interest, however a
business has to focus on its core story

7. In the Old West: Awareness
Techniques
•
How did the internet survive this long? People generated awareness for
it, by word of mouth and other means. How did the first online
businesses generate awareness for their business and products? In most
cases, the businesses blogged, published tons of bad content to snag first
page rankings and exchanged URL’s in hopes to make sales. As search
engines became “aware” of the fraud and nasty habits, Google stepped
up and made some changes on how pages were going to be ranked.
Google still does this and it can be very frustrating to keep in step. As
marketers became smarter, they took to content development and
created higher quality and build relationships with other businesses to
achieve their goals.

8. Awareness for
Businesses
Awareness will attract new consumers
for any online business
Solid content that educates the
consumer should be the top priority
before anything else
Awareness can open up new niches
and topics for your business to cover
in their marketing
Regain interest from past customers
with effective targeting

9. How Old School Awareness Worked
•
Back before the Search Engine wars and the assault on unethical
awareness techniques. Many online companies used blogging and
exchanged links with others to help foster a relationship. This also meant
a lot of keyword stuffing, especially with ones that didn’t have anything
to do with their business. This worked for quite awhile, until there were
penalties that came with stuffing and black hat link building. Time
progressed onward and some companies moved into other areas such as
articles and used article directories to get attention. This is ok, but the
problem is the same content on every directory can lead to problems for
the business. Other tactics can along to improve the business awareness
need and desire for consumer.

10. A Business with Awareness and
Without
Awareness based business
Business without Awareness
•
New found Consumers
•
•
Sharable designs and flexibility
in marketing agenda
No consumer reach beyond
traditional methods
•
Constant room for improving
consumer education
No sales or drop in sales and
reduction in interest
•
Harder to build brand and win
trust from consumer
•
Affiliate program not a reality
•
Survival rate tends to drop by
50%
•
•
•
Affiliate building potential
Expandable Hierarchy to keep
loyal consumers

12. Final Thoughts
There are many different ways to rise awareness and to create authority that
will help your business grow beyond the noise. It starts with a clear strategy
and objectives. There are many different types of content that is flexible for
your needs. Marketing is not easy, but there are two options, one is outsource
your needs or handle it in house. If you enjoyed this PowerPoint, visit
www.tier1writing.net to learn more about Mike and his team. We work with
businesses and bring them the hottest content available.