Prof. Dr. Mike Schallehn
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Personal Information
Profession
Founder and Managing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.alandia.de
À propos
Industry Position: Founder and managing director of ALANDIA GmbH & Co KG. Professorship for Marketing and Entrepreneurship at the Cologne Business School.
Mots-clés
identity based brand management brand management authentic brandauthenticity identity brand authenticity
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Brand authenticity and strategic brand management

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Personal Information
Profession
Founder and Managing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.alandia.de
À propos
Industry Position: Founder and managing director of ALANDIA GmbH & Co KG. Professorship for Marketing and Entrepreneurship at the Cologne Business School.
Mots-clés
identity based brand management brand management authentic brandauthenticity identity brand authenticity
Tout plus