Capstone presentation for University of Colorado (Denver) 11-month MBA Program

1. Grahm, JJ & Mike Toney , Michael
Toney

2.  Eliminated Low-End and Traditional
 TQM / R&D = lower cycle time
 Training and Recruiting: High
 $17m PPE
 High, yet competitive pricing

3.  Focus on High-End = moved “Cake”
- this gave us 2 products in High-End
 Investment in Marketing & Sales
- 80% customer awareness
 TQM: lowered R&D & increased demand

4.  Movement of “Cake” was poorly timed
 Initial over-spend on PPE
 Increased R&D, decreased TQM
 Maintained high customer awareness
 High leverage = low share price

5.  Round 5: “Crack”: Size and Performance
- R&D hold-back
 Round 6: “Coal”: Size
- Would be great!

6. High End
 8 Direct Competitors
 Struggling on Awareness and Customer
Accessibility
 Worse size and performance
-Slow to introduce new products
Performance
 5 Direct Competitors
 Competitive Product
-17% market share
 Marketing efforts limited

7.  Size
 -6 Direct Competitors
 -Competitive Customer Awareness and
Accessibility
 -Our Products lack in Performance

8.  Limited Capital
 Poor Sales
 Poor Positioning
 Embarrassing Stock Price
 Unable to Finance
-R&D
-TQM

9.  Stock Price: $1
 Profit: - $41,688,531
 ROE: -186%
 Sales: $76,849,184

10.  Smallest team
 Subject matter experts
 Building an effective forecasting mode

11.  Natural abilities
 Communication
 Strategic decision making