Presentation ahold public
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Summary of presentation for Ahold Europe. However, several slides have been left out due to confidentiality.
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Presentation ahold public
- 1. How a branded app can become a community hub Or: be a facilitator instead of an advertizer: Or: sell memories instead of products Or: turn a brand into a “person” Or: attention-worthy @mikedeblock for Ahold Europe vrijdag 8 juli 2011
- 2. There is an app for.. Staying up at night vrijdag 8 juli 2011
- 3. There is an app for.. Staying up at night Waking up vrijdag 8 juli 2011
- 4. There is an app for.. Staying up at night Having breakfast Waking up vrijdag 8 juli 2011
- 5. There is an app for.. Staying up at night Having breakfast Waking up and saying goodbye..... vrijdag 8 juli 2011
- 6. There is an app for.. Staying up at night Having breakfast Waking up and saying goodbye..... That! vrijdag 8 juli 2011
- 7. But most apps are being deleted within a month! ? Apps shouldn’t focus on momentum, but facilitate value. vrijdag 8 juli 2011
- 8. an s ed dw de il u oc wi let l be p f on um th ed Ap nt m in on a e o m th m Diesel App “be stupid at work” by turning FB wall into an excel sheets vrijdag 8 juli 2011
- 9. A social layer should be added to a brand by helping help out, surprise or inspire their users via brand related experiences vrijdag 8 juli 2011
- 10. Mobile value via: Convenience: help people get things done easier vrijdag 8 juli 2011
- 11. Facilitate the best choice As moms trust moms above all else vrijdag 8 juli 2011
- 12. User-generated content If you're trying to decide what to eat, you can... vrijdag 8 juli 2011
- 13. Mobile value via: Relevance: Like a friend, be there just when your customer needs you the most. vrijdag 8 juli 2011
- 14. Prove that your brand is of added value via your core values By selling a memory instead of a product vrijdag 8 juli 2011
- 15. By helping out during 30 days of complete darkness Complies with the belief statement from Tropicana "Brighter mornings make for brighter days vrijdag 8 juli 2011
- 16. New Zealanders lack the ability to save as impulsivly as they spend Westpac helps to save via impulses vrijdag 8 juli 2011
- 17. Turning a frustrating situation in a comforting experience vrijdag 8 juli 2011
- 18. Turning a frustrating situation in a comforting experience vrijdag 8 juli 2011
- 19. Turning a frustrating situation in a comforting experience vrijdag 8 juli 2011
- 20. Turning a frustrating situation in a comforting experience That what friends are for! vrijdag 8 juli 2011
- 21. Mobile value via: Entertainment: Consistently offering fun at unexpected places will expand into meaninful experiences vrijdag 8 juli 2011
- 22. Create mini ambassadors for 7 days 50 meters Turning Stockholm in a living board game vrijdag 8 juli 2011
- 23. Give extra reasons to visit your store by earning and sharing attention +30 sec vrijdag 8 juli 2011
- 24. Meant to enhance and challenge the insights of your mates! This is about anticipation, trusting your instincts to make the right call in the moment vrijdag 8 juli 2011
- 25. Mobile value via: Convenience: help people get things done easier Relevance: Like a friend, be there just when your customer needs you the most. Entertainment: Consistently offering fun at unexpected places will expand into meaninful experiences vrijdag 8 juli 2011
- 26. So commit acts to show the purpose of your brand Since the degree of meaning (pull) determines the strenght of your customer relation. vrijdag 8 juli 2011
- 27. while apps are solely the facilitator of meaningful experiences vrijdag 8 juli 2011
- 28. But vrijdag 8 juli 2011
- 29. So what should an supermarket app offer vrijdag 8 juli 2011
- 30. Increasing the brand presence without increasing the number of stores Ide pur a im e rch as cha puls P u pub se a tra lic t pla nspor tfo rm t s while the app is the facilitator of the experience vrijdag 8 juli 2011
- 31. a Ide te a s ta ces acli on pro s F ti ec view -sel cial re pre a so vi Share opinio n Filter reviews on app per activity Ex am ple Study: concentration Movie night: laidback Gym: energy vrijdag 8 juli 2011
- 32. Design and post your own sandwich on: a nded e br es.. ayb ich M w sand Use Idea foo r-gene dv ia a rated na pp Earn $ 0,25 credit for every time your burger is sold Co m m un Participation Co-creation ity hu b vrijdag 8 juli 2011
- 33. connected GetUpp uses peer pressure and shame Reward to keep you motivated Fail Publicly shared on 1 facebook Ide fac a the ilitate on carr the ot stic k vrijdag 8 juli 2011
- 34. Idea - Drop songs, e bo oks and n mag azines i d s tores an positivly ay d influ ence the ive info exclus Drop objec digital t in t real he worl d vrijdag 8 juli 2011
- 35. Rew wit ard tekst h st cre ore dits s Task ucts p rod out Are sold- n of g b ein ntatio s e t P res roduc res p o the ess st T idin Ide my a sho stery connected Community ppe rs vrijdag 8 juli 2011
- 36. You might forgot the examples and ideas I told you today as you can find it all back on www.mikedeblock But please remember these 3 things vrijdag 8 juli 2011
- 37. Attention and reputation are scarce in today’s economy So show who you are, don’t just say it vrijdag 8 juli 2011
- 38. By being convenient, relevant or entertaining via brand related experiences vrijdag 8 juli 2011
- 39. as the value of a brand lies in it’s purpose and not it’s products. vrijdag 8 juli 2011
- 40. I hope I was attention worthy If so, spread the word and if feel free to ask questions mikedeblock@gmail.com www.mikedeblock.com @mikedeblock vrijdag 8 juli 2011