At Up The Game 2018 in Breda Mike van Hoenselaar (founder Escape Rooms Nederland and Online Boswachters) gave a session about building escaperooms for large groups. He shares 33 key elements for unlocking escape games or rather experiences for large corporate groups.

1. 33 for unlocking
Escape rooms
for large groups

2. More info: http://vruc.ht/mikelinkedin
First room played in september 2014 (Sherlocked, Amsterdam)
Played 200 escape rooms since.
Mike van Hoenselaar
@MikevHoenselaar
info@escaperoomsnederland.nl
Biggest escape room
platform NL
escaperoomsnederland.nl
Online Marketing and
Growth Hacking agency
onlineboswachters.nl

3. Events
Directory
News
Reviews
Marathons
Bookings
Awards/
Contests
Connector
Industry
Association
Since 2014
100.000 monthly visitors
Biggest escape room website
in the Netherlands

4. Find this presentation on:
http://vruc.ht/utg18
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

6. Briefing v5
| Escape room experience for 150 within 100 days (Mike van Hoenselaar)

7. Briefing v6
| Escape room experience for 150 within 100 days (Mike van Hoenselaar)

8. | Escape room experience for 150 within 100 days (Mike van Hoenselaar)

9. Request client
25 Oct. 2017
GO!
2 Nov. 2017
7 days 34 days of concepting
Presentation
7 Dec. 2017
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

10. Test #1 (10 people)
31 Dec. 2017
24 days of Tweak & Build
Main event
18 Jan. 2018
8 days of Tweak & Build
Test #2 (40 people)
9 Jan. 2018
9 days of Tweak & Build
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

11. 622 kilometers away
+/- 35,000 m2, 700 rooms

14. $ 50,000days
77 spend
$ 650per day

15. AWARENESS
CONSIDERATION
SEARCH
COMPARISON
BOOK
PRE GAME
SERVICE
LOYALTY
ADVOCACY
The Escape
Room Journey
The booking and
customer journey for
escape rooms
#escapejourney
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

16. Corporate
education
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

17. From

18. To

19. LARP
Serious gaming
Management games
Game based changeBusiness gaming
Corporate learning

20. Image: https://frontlinemanagementexperts.wordpress.com/2015/07/02/kotters-8-step-change-model/| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

21. “If you always learn
from what you do,
you will never make
mistakes.
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

22. Tips, pitfalls, learnings and funny facts for
unlocking true potential of large group escape rooms
33

23. 1

24. 1

25. 2
Image: http://tenants.bc.ca/important-deadlines/

26. smaller
3
Image: http://abundantlifels.com/groups/
+-
-+
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

27. 10 hotel rooms
10 board rooms
6 tables in restaurant
6 tables in bar
2 toilets areas
Parking with 3 cars
Elevators
Reception
4
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

28. Image: hhttps://www.growingfarmprofits.com/dont-settle-for-average/
5
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

29. A fail safe
for slower
groups
6
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

30. Separate game for
faster groups
7
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

31. Flow during game
FLO
8

32. 9
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

33. 10
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

34. 11

35. $4,800
7 people * $600 * 2 days = $ 8,400 3 people * $600 * 2 days = $ 3,600
12
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

36. 13
Image: https://medium.com/michiganblockchain/bitcoin-scalability-solutions-f5686ffd2ba4| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

37. 14
Easily replaceable
materials

38. 15

39. 15

40. Plant seeds
before start
event
17

41. “Are you sending me
‘mysterious’ emails what is
that about?”
“OK, can you advise
what is required? Will he
be explaining more at the
conference?”
“Sounds exciting, I would love
to get involved as we are
focusing the team efforts to land
the next batch of new
customers! Please let me know
if I need to prepare anything.”
“Look forward to learning more.
I assume they are located in
CPH, or do we need to plan
some travel elsewhere (or is
this an exercise for the
conference….)?”
18-01-2018 ;)
“For next steps, I assume he
will initiate the discussion next
week in Copenhagen ?, or
would you recommend me to
pro-actively go to him?”
17

42. 18
Test fast,
Test often

43. Locks
didn’t open
We f*cked up
with the codes
19

44. 20

45. Planning
& script
takes you
so far
22
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

46. 23
23
Bring spares
Bring spares

47. 25
Planning
takes you
so far (2)

48. 26
Better pacing control Time left Notifications Data!
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

49. My most
troubled
moment
31
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

50. 31
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

51. $30,000
32

52. $29,500+
32

53. The reveal

55. Whatever
happens...
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

56. More info: http://vruc.ht/mikelinkedin
Presentation: http://vruc.ht/utg18
Mike van Hoenselaar
@MikevHoenselaar
info@escaperoomsnederland.nl
33

57. BACKUP SLIDES

58. 16
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

59. Planning
takes you
so far (3)
24
We had the auditorium till 30 days before the event.
Somehow it wasn’t available anymore.
| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)

60. App relied on
Wi-Fi. Scout
location & Test!
30