Interested in improving your Twitter presence? This presentation will give you some tips in how to make your Twitter profile more effective.

1. Kick Your Twitter
Presence Up a Notch
Mike Schlossberg, State Representative
Mike Schlossberg Social Media

2. The Latest on Twitter
• 19% of online adults use Twitter, behind
Facebook (71%), LinkedIn (22%) and
Pinterest (21%).
• 500 millions tweets per day.
• About one billion total users, but
271 million monthly active users and
100 million daily users.
• 78% of all tweets monthly active users
access Twitter via a mobile device.

3. Twitter Demographics
• Majority of Twitter users are men.
• 55% of Twitter users are less than 49.
• Plurality of Twitter users have a college
education or higher.
• Twitter users tend to fall on one extreme
(less than $30,000) or the other (+75,000)
of the economic spectrum.

4. So, what works?

5. Engagement
• Mentions
• By publicly mentioning another person, you
increase the odds of getting that person to
mention you, thus gaining more exposure.
• Images
• Tweets with images get more engagement.
• Retweets
• Retweet interesting content – good for your followers and for the person you
are retweeting!
• Links
• Tweets with links get 86% more retweets than tweets without them.
• Use ow.ly or tinyurl.com to shorten links
• Hashtags
• Can double your engagement rate – but don’t overdo it!

6. Engagement tips
• Ask questions! The only way to get engagement is to actively
solicit it.
• Vary your content, and don’t always tweet about your work or
business.
• Limit blatant self-promotion to one out of every ten tweets.
• Tweet positive feedback about experiences with other business
professionals.
• Always stay positive. Always stay positive.
• Discuss controversial topics at your own risk – avoid them if you
can!

7. Trending Topics
• Top ten trending topics throughout the world.
• Can change to reflect location; Philadelphia
is the closest that Twitter gets to the Lehigh
Valley.
• Participate in these conversations if they are of
interest to you and your brand, but remember,
don’t try to shoehorn sales content in.
• Only participate if you have something to say!

8. Need proof of what works? Check out Twitter
Analytics.

9. Analytics on Followers

10. Scheduling and multiple accounts: Hootsuite

11. IMPORTANT: Do not automatically link Twitter
with anything!

12. Finding High Quality Content
• Content is king.
• You must find, create and send high quality content.
• How to find good content:
• Twitter Search
• Can search for people, phrases or
hashtags.
• Review followers/following of your
network.

13. Finding High Quality Content
• Integrate other mediums
• Are you making posts on Facebook, LinkedIn
or an Email newsletter? Take that content
and repurpose it for Twitter.
• Blogs
• Are you looking at blogs in your industry?
You can tweet blog entries/facts from
articles that you read.
• Recommendation: Feedly. Can find and
read multiple blogs from one app/website.

14. Finding High Quality Content
• BuzzSumo
• Can type in a search term or website and will
let you know what content has the highest
social reach.
• Freemium model – limited free uses.
• Local Trends - http://trendsmap.com/
• Review what topics are trending in your area.
• Google Alerts – http://google.com/alerts
• Set up Google to Email you whenever certain search
terms are found.
• Can be your name, business name, trends, etc.

15. Examine Hashtags
• #: A way to organize and find content.
• Find the right kind of Hashtags to contribute to.
• www.talkwalker.com: Analyize hashtags

16. Growing your audience
• Content is King
• If you tweet interesting content, you will be retweeted and mentioned – this
will gain you more followers.
• Hook up with your network.
• Import your Emails to see who in
your network is already on Twitter.
• Cross promote with other electronic platforms
• Post your Twitter page to Facebok, your website and any other appropriate
platforms.
• Email blast
• Email signature
• Business cards

17. Growing your audience
• All pieces of print promotion – put the URL, not just the logo!
• Hold a contest
• Enter anyone who retweets a certain tweet, award them with a prize, and
photograph the winners.
• Signs in your store, encouraging people to take pictures and tag you in
them.
• Check out similar profiles – and follow similar people.
Remember – Twitter audience growth is a slow burn. It takes time.

18. Growing your audience
• Check out who else your follower follow.
• View their followers.

19. Contact Information
How to contact me
MichaelSchlossberg@gmail.com
@MikeSchlossberg
www.facebook.com/MikeSchlossberg
Watch for my book, Tweets & Consequences, which should be out
any day now!