The document summarizes the results of a survey conducted to gather information about target audiences for a short film. It found that most respondents were employees within the target age group who have watched short films before on online platforms or television festivals. Respondents preferred short films that are 5-10 minutes long, focus on an entertaining yet impactful message, and feature specific genres. This information will be used to create an audience profile and tailor the short film's production, pitch, and promotional materials.

1. •Analasys of survey results
By Mila Habek
A2 Media studies

2. I carried out my primary research using online
survey on Survey Monkey an online
questionnare site. This site is widely used by
many companies and has a milion of people
willing to fill the answer. Before I start producing
my own short film, I conduced some market
research to see how my target audiences would
react to our final product, for example if there is
a specific genre of film they enjoy mostly.

3. I started this survey
with a easy question.
This question is helping
me establish the age
group that is interested
in short films
This question is used in most
surveys and it mainly asked to
determined the amount of
male and females who took
the survey.For my short movie
I wanted 10 mixed opinions.

4. This question shows that the
most of the people who
answered are employees. That
means that they are within our
target age group.A short film is
short, simple and easy to
watch, so they can gain more
enjoyment. Students have less
time as employees so short film
can help them saving time and
be entertained.
A simple question witch
holds a lot important . The
majority have in fact
watched short films, so
this demonstrates the
short films are not
unknown. They all watch
short film no matter the
frequency.

5. The findings in this question
show that the most suitable
platforms to find information
about new and up and coming
short films are television
festivals. Therefore the minor
task of this project that involves
designing and making a short
film postcard and web page for
a short film are appropriate
design formats that will reach
an inform desired target
audience.
This question si relevant in
choosing my method of
distribution, since I dont
have a large budget it is
good that audiences prefer
online platforms.I can
promote it through popular
social medias or official
short film website.

6. This question shows me
approximately the time
span i have in order to
impress audience. If the
film is too short they will
feel unsatisfied, however if
its too long they will no
longer feel immersed within
the film world i am trying to
create.
This helps me greatly it
lets me know on what to
focus my short film,
which is very relevant to
my limited experience
and budget. I will have
to revise my script until
I believe its unique
enough to appeal to the
audience.

7. Another question asked is the
genre of movies people are
interested in. This question is
designed to see what types of
films our target audience is
interested in. The figures of
each model is the same which
benefits me to film a topic
that I want.
This survey reveals what
people value most in a
short film, which is a
message that impacts and
influences the audiences.
Through this I can establish
the main theme and
direction of my short film.
The highest figure is
entertainment which is
predictable because people
like to watch film for
express stress and presure.

8. Once I have summarized and analyzed the survey
results, I was able to establish potential target
audience that would be attracted to watch my short
film and what type of promotial strategies to use in
order to make such a product accessiable and
eventually a success.
This valuable information will be used throughout
production of my short film. I will create a detailed
audience profile taking into consideration their
wants and needs.
These findings I will implement first into a film
pitch and later during post production in designing
and making promotional materials.