The document provides an overview and business plan for a blog called "The Manliest Men" aimed at men aged 18-40. The blog will provide dating tips, fashion advice, and articles about automotives and sports. It will help men understand what it means to be a modern man. The business plan discusses the blog's persona, topics, social media and analytics strategies, and recommendations to drive traffic and engagement through constant new content, SEO, PPC ads, social media promotion, email marketing, and press releases.

1. The Manliest Men http://themanliestmen.blogspot.com/ Created By MiladSharifi August 5 2011

2. Agenda Perspective Overview Business Plan Recommendations Rationale

3. Perspective Consumers have changed the way they purchase in the past 50 years. Information is instantly available. Marketers must meet every one of the consumers expectations and focus on building a relationship by providing new information consistently. Marketers are choosing Internet marketing over traditional marketing because of its low level of cost and high level of market reach and effectiveness. The Internet is constantly growing (Canada is the #1 in average hours spent on the Internet: 43.5hrs/week)

4. Overview Blog Topic: The Manliest Men blog is to help men with dating tips and fashion, as well as provide articles about automotives and sports for entertainment. We all have our own definitions of what a man really is but this blog will help you understand the new modern definition of what it takes to be a man in today’s society. We share experiences and stories on our blog that will make you laugh out loud and possibly teach you a little thing or two. Our objective is to capture the male attention and for them to trust our blog as a guide to helping them understand how to be the ultimate alpha male. Blog Persona: Sex: Male Age: 18 to 40 Income: Medium class income level Family life cycle: Young adult, couples, students, bachelors Education: Have past secondary education Occupation: any city jobs Location: Urban (major cities) Attitudes to life: Leader, power hungry, Cool Things that they enjoy doing: Watching sports, vacation, attracting women, cars, and fashion.

6. Extinction of Manhood

7. Vroom Vroom

8. The Psychology of Being a Disc Jockey

10. Overview Social Media Marketing: The marketing of the Manliest Men blog came together by collaborating between Facebook, Twitter and YouTube. Using Facebook as the foundation for providing Blog traffic, Twitter for getting the word out for the blog and creating a buzz, and YouTube to give my blog that added level of entertainment to my visitors.

11. Overview Google Analytics: Visitors

12. Overview Google Analytics: Traffic Source

13. Overview Google Analytics: Referral Sites

14. Overview Website Grader: Blog Grader: Twitter Grader:

15. Recommendations Blog: Constantly upload content, add gadgets, and connect your blog using all social media channels. SEO (Search Engine Optimizer): Use proper key words that relate and define your blog page. PPC (Pay Per Click): By using Google Adword your ads will be presented to a large range of consumers. Display ads/Banner ads: Provide exquisite graphics with eye catching colours to make the ad more affective.

16. Recommendations Social Media: When using Facebook be sure to post the link to every single one of your blog posts. Remember to also tweet the blog links as well with an affective description to attract your followers. Also post the blog on your linked in profile so contacts can see check it out. E-mail Marketing: Be as creative as possible to capture the recipients attention towards the blog. Provide a clickable link to your blog so they can access it easier. Remember to thank all members and also send out emails for any new features or promotions available.

17. Recommendations PR: Launched the press release on 07.27.2011 under the headline “ Have No Fear, The Manliest Men are Here”. (Direct Communication to the Public)

18. Rationale Be sure to assess your blog’s Google Analytics as a tool to channel your ads properly and effectively on the Internet. Maintain an interactive blog with visuals that appeal to the viewers and gain their attention ( In the case of my blog, pictures of bikini models) Affiliate Marketing can be used in a way where if you get 50 followers this month you can give away a free gift to a lucky follower in that month.

19. THANK YOU By: MiladSharifi 806514725