Manifattura Milano is the City of Milan’s programme for the promotion of industry in the city. The programme aims to create a local ecosystem that fosters the birth, establishment and growth of businesses operating in the fields of digital manufacturing and new craftsmanship, to create new jobs, regenerate the suburbs and promote social cohesion. Manifattura Milano was presented at the following international events and conferences: Smart CityExpo 2017 in Barcelona, Le Giornate di Bertinoro 2017, Serv Des 2018 and Fabcity Summit 2018 in Paris.

1. #NEU Nuove Economie Urbane
Manifattura Milano
Guidelines
1
Direzione Economia
Urbana e Lavoro

2. “Fourth Industrial Revolution”
The Industrial Revolution 4.0 - Survey of the House of Representatives, June 2016
A whole range of new enabling technologies
(eg 3D printers, advanced robotics, Internet of things,
augmented reality, cloud computing etc)
Possibility to produce in an increasingly flexible
and personalized way
Impacts on economy and society comparable to:
- steam (18th century);
- electricity (19th century);
- electronics (60s).

3. Opportunity: manufacturing returns home
Illustration from Third Industrial Revolution, The Economist, 2012
Design, production and
consumption become
closer
Small size factories
Flexibility and mass
customization
Low environmental impact
and zero waste

4. Risks: impacts on workers and enterprises
Obsolescence in the skills of
workers and enterprises
Creation of new job
opportunities in the medium-
long term, job destruction in the
short term
Possible impacts on social
cohesion
Widespread worries in public
opinion
In the EU, "about 8 million jobs
may be lost in the coming
years in the field of Digital
Manufacturing, divided into
more or less equal shares
among:
• companies that will become
no longer competitive;
• companies that will
restructure their strategy;
• companies that will replace
workforce with capital thanks
to new technologies. "
Industria 4.0 – position paper
Assolombarda, 2017

5. artisan know how + design + technologies + community
A possible Italian way to 4.0 revolution

6. Preconditions
Programmatic policy lines for projects and actions to be carried out during the mandate "
PRIORITIES OF THE MUNICIPALITY OF MILAN FOR URBAN DEVELOPMENT
> Improving the city's economic attractiveness and international
positioning;
> Combining innovation, inclusion and sustainability;
> Developing consolidated sectors and future economy;
> Supporting Job creation (especially for young people) and
rebirth of the suburbs;
> in partnership with Chamber of Commerce, Universities,
Research Centers etc.

7. ü Incentives in favour of FabLabs
üRegister of qualified Fablabs and MS
üSpace Via D’Azeglio / Mhuma
üSmart City Lab
üOpen Care
üMatching FabLab and «imprese
ristrette»
üCensus of un-used public spaces
ü Mi Generation Lab
ü Piano Periferie – Plan for the suburbs
ü Pon Metro / Hub dell’Innovazione
ü Sharing Cities
üBoosting Social Innovation
üImprese in periferia
üMicrocredit
üCivic crowdfunding
üJob Center and Civic Schools
The challenge: from experimentations to system
The Milan Municipality for the New Urban Economies

8. * “Boosting Milan’s sustainable growth through manifacuring 4.0” College of Europe - European
Centre for government transformation – Accenture 2017
** “La Città dei Makers” – Fondazione Make in Italy, Censis 2016
MANUFACTURING IN MILAN AREA: SOME DATA
ü36,000 enterprises and 350.000 job places
ü13.000 craftsmen in manufacturing
ü25% of total revenues generated in the city*
üMilano is the first city in Italy for “manufacturing consistecy ”**
(number of enterprises and people working in the sector)
üThe first city in Italy for manufacturing Startups**
Preconditions

9. URBAN POLICIES FOR THE MAKERS MOVEMENT IN MILAN
ü 12 fablab / makerspace in the public register of the municipality
ü 7 private firms, 2 public, 1 NGO
A vibrant makers movement
ü 2015: small scale
public financing only for
investment costs
ü +8 fablab / makerspace
not registred
ü2017: Public call for new
fablab / makerspace in the
outlying areas

10. The path
Desk research and collection of material
Analysis of good practices
Focus groups and bilateral meetings
Collecting/gathering on line imputs
City Council Approval
Launch event
“Boosting Milan’s sustainable growth
through manifacuring 4.0”
College of Europe - European Centre for
government transformation

11. Listening up
More than 50 subjects
involved:
• Universities
• Centers for high education
• Foundations
• Category associations
• Sindacates
• Fablabs and Makerspaces
•Experts and influencers
Focus groups, bilateral meetings, collection of on-line inputs

12. Strenghts
The «weight»
of the
manufacturing
sector
Entrepreneural
Culture
Knowledge, skills,
Research &
Development
Fertile
ecosystem
Tradition
Municipality and
other institutions
City and
community
Moda e
design
Milano
“place to be”
Identità
Quality
agrifood
Industry and
handicraft
Analogico e
digitale
Alternation
school – working
experience
Schools, academies,
universities
Capitale of
Knowledge
Mobility and
territory Alliancebetween
the city center
and the suburbs
Alliance between
the Municipality
and the «Social
Parts»
Servizi
della città
Startup
e fablab
Non-formal
education
Know-how
with the hands
Startup, SME (small
Medium enterprises)
and big enterprises

13. Lack of
awareness
Not a System
yet
Craft
vs Industry
Industrial
downfall
Techologic
unemployment
City center vs
suburbs
Settlement
costs
Weaknesses
Old rules
Logistics to be
re-invented
Impossibility to
adopt the
German model
Esclusion of
artisans and SME
(small medium
enterprises)
The calls are
not easily
accessible
Barriers
between
professions
Standards and
certifications
Access to
credit
Ciitizens are
worried
Education not linked
to the Job
Marketplace
Fear to
innovate
“Not my story /
I don’t have to
be concerned”
Old
entrepreneural
culture
“Dura minga”:
«it is not going to last»
Times of
manufacturing
startups
Security and
impacts
From bits to
atoms

14. Vision, not top
down planning
Prepare
the city
Create
competences/skills
Dialogate and
involve
Confrontation
and inspiration
Incourage
the innovation
Industrial
reshoring
Ideas and operative proposals
Communicate
and connect
Research on
the impacts
“Modello Milano”
Milano Model
«Fuorisalone»
and other
events
Dedicated
portal
Dismissed
spaces and
mobility
A bridge between
small craftman’s shops
and the industries
Manufacture
and urban
problems
Top down and
bottom up
FabLab,
Scuole, SPI
Bh2C high added
value
Design’s
Super League
B2B high level of
servicess
Remove obstacles
to the selling
To look at examples
– best practices
Facilitate the
settlements
Phisical and
virtual Hubs
Scouting and
missions abroad –
study visits
Making,
coding, STEAM

15. A new urban policy program
“MANIFATTURA MILANO”
Goal: build in Milan an enabling ecosystem for the birth,
settlement and growth of enterprises operating in the field of
digital manufacturing and new crafts.
§ create new jobs;
§ regenerate the suburbs;
§ promote social cohesion.

16. Manifattura Milano: guidelines
6 AREAS OF INTERVENTION
STUDIES
AND
RESEARCHES
COMMUNICATION
LABORATORIES
AND
SERVICES
REUSE OF
DISCARDED
URBAN
SPACES
EDUCATION
AND
TRAINING
TAYLOR MADE
MODEL
AGILE
PLANNING
OPEN
GOVERNANCE
3 INDICATIONS ABOUT THE METHOD
INVESTMENTS
SUPPORT

17. 1. STUDIES AND RESEARCHES
Survey about New Urban
Manufacturing in Milan and in the
world
International benchmark
Actors and territory
Impacts
Policy paper (ita/eng)
Areas of intervention

18. 2. COMMUNICATION
Communicating the
Programme’s vision, contents
and opportunities;
sensibilizing the economical
and social actors; national
and international promotion
Brand identity
Dedicated on line website
Tools and events to create
awareness, to build a
community and to show the
excellences
Areas of intervention
www.manifattura.milano.it

19. 3. LABORATORIES AND SERVICES
Activating and/or enhancing territorial
services: fablabs, community hubs,
incubators and accellerators for SME
and innovative startups
MILANO LUISS HUB, via D’azeglio
SMART CITY LAB, via Ripamonti
(opening: 2020)
Areas of interventions

20. 4. SPACES OF THE CITY
Mapping and reusing discarder public
and private urban spaces;
Changing or simplifying city planning
rules;
Supporting the settlements in the
suburbs.
Areas of intervention

21. 5. SUPPORT FOR INVESTMENTS
Co finanacing enterprises
investments, applied research, cross
innovation and open innovation
Agreement with Regione Lombardia
10 ML EUR of city budget
Areas of intervention

22. 6. EDUCATION AND TRAINING
Creating and fostering initiatives in
the fields of education, training and
working experiences through
agreements with other institutions or
through City of Milan training services
Areas of intervention

23. TAYLOR MADE APPROACH
a “Milano model” of urban manufacture, connected to the best
international practices but respectful of the peculiarities and vocations
of the city
Method
AGILE PLANNING
. “light” experiments, fail fast policy making, lean startup
management
OPEN GOVERNANCE
an alliance of public and private actors to attract economic resources,
optimize efforts and remove obstacles
cooperation agreements
Advisory board

24. Manifattura Milano Camp

25. • 112 speakers
• 85 organizations
• 5 rooms
• 6 hours
• +350 participants
Manifattura Milano Camp

26. 26
Thank you
Direzione Economia
Urbana e Lavoro