Branding and Positioning presentation from Broadband Expo 2010 by Josh Miles, Miles Design LLC founder and principal

1. The 2010 Broadband Expo
Branding & Positioning
Josh Miles, Principal
Miles Design LLC - Indianapolis
www.milesdesign.com
@joshmiles

2. Miles Design // Branding and Positioning // Broadband Expo 2010
Who is Miles Design?
We are a branding and web design firm,
specializing in professional services brands.

3. Miles Design // Branding and Positioning // Broadband Expo 2010
Define brand.
- A brand is your visual, experiential reputation.
- Brand is everything that expresses you.

4. Miles Design // Branding and Positioning // Broadband Expo 2010
What is branding?
The act of intentionally positioning your
company in a specific place in your prospects’
minds, through visuals, language, collateral
and the over-arching experience.

5. Miles Design // Branding and Positioning // Broadband Expo 2010
This guy:

6. Miles Design // Branding and Positioning // Broadband Expo 2010
The Megaphone:

7. Miles Design // Branding and Positioning // Broadband Expo 2010
The Wedge:

8. Miles Design // Branding and Positioning // Broadband Expo 2010
Perceptual Mapping:
$
A
B
$$

9. Miles Design // Branding and Positioning // Broadband Expo 2010
Finding your Niche:
$
A
B
$$

10. Miles Design // Branding and Positioning // Broadband Expo 2010
Am I Pigeon Holed?

11. Miles Design // Branding and Positioning // Broadband Expo 2010
What happens if I miss?

12. Miles Design // Branding and Positioning // Broadband Expo 2010
Niche = Brand Strategy
- finding a niche
- positioning your brand
- express your niche (prove it)

13. Miles Design // Branding and Positioning // Broadband Expo 2010
Thank you.
Josh Miles, Principal
Miles Design LLC - Indianapolis
www.milesdesign.com
@joshmiles