7. “ A body continues at rest or in motion unless it is compelled to change by forces on it. The change is proportional to the force and in the direction of the force. To every action, there is always opposed an equal reaction.” Isaac Newton, 1687 “ Change is not so much about doing new things – that is usually quite easy. The real challenge is stopping doing the old things.” “ If you think the cost of changing is high, you should think about the cost of not changing.” John F Kennedy, 1960 Lumsden Business Consultancy Ltd.