2. To be the leading symbol of quality research in Africa.
To build honor and confidence in the African Market
research Industry.
To open up the continent for more market research
through technology via the cyberspace.
Our Mission
3. Local Intelligence: Both directly and indirectly we have an
unbeatable network of presence in Africa.
Methodologies: We have the best of field methods.
Client Focused: Your needs are the skeleton, our research
simply adds flesh around it to achieve your creation.
Facts Based : We give you facts & figures. Figures don’t lie.
Cost Efficient: We know what works, we know the
markets, we know the geography and the most economical
methods to achieve best results.
Responsible Market Research: We work in respect of both
our respondents and clients alike.
Why Us?
4. AFRICA
Our Field Coverage
Southern Africa West Africa East Africa
Botswana Benin Uganda
Lesotho Burkina Faso Sudan
Namibia Cape Verde South Sudan
South Africa Ivory Coast Somalia
Swaziland Gambia Kenya
Mozambique Ghana Tanzania
Malawi Guinea Rwanda
Angola Guinea-Bissau
Zambia Liberia
Central Africa Mali
CAR Niger
DRC Nigeria
Burundi Senegal
Zimbabwe Sierra Leone
Togo
5. Data collection
General Groups Recruitment
Panel Recruitment
High Profiles & HCPs Recruitment
Field Management
Mystery Shopping
Custom Field Services
6. Have you assigned a project south of the Sahara?
Are you too busy to come down here and control quality?
Are you worried about the quality of data you will get at
project close?
Would you be willing to hire a special independent oversight
team to QC your project at all levels on the ground?
Talk to us…
Quality Control
7. In a revolutionarily way, we are strategically offering oversight QC solutions to
firms that are unable to directly manage field projects due to geographical,
schedule or cost challenges. In this service package we don’t run or manage your
project. We simply double check your partner/local team while they run a project
for you, to verify that they are adhering to your agreed quality standards as
stipulated in your contract; at every level of data collection.
Some of the procedures involved…
Let us know when you wish to be sure.
Quality Control
Parallel Field Checks Back checks by their percentages
Parallel monitoring Call backs by their percentages
Parallel reporting 100% Questionnaire checks.
Briefing analysis Methodology & Approach
Timelines Respondent screening
8. Are you thinking of venturing into a
certain market?
What are the conditions in that
market?
Government policies and regulations?
Who are the competitors already
present?
What are their market shares?
What is the market demand?
What are the market developments?
How will these things be say 5 years
from now?
Market Analysis & Reports
These and more are the
kind of questions answered
by this kind of research
reporting. Kindly feel free to
connect with our team for
African local Market
intelligence reports...
10. Services
Customer Satisfaction &
Loyalty
Customer Satisfaction
Measurement
Customer Loyalty Research
Customer Satisfaction
Feedback
Customer Surveys
Voice of the Customer
Market Trends
Marketing trends
Market surveys
Market research analysis
Survey analytics
Research analysis
11. Services
Focus Groups
Focus Group Facilities
Focus Group Moderators
Online Focus Groups
Research Studies
Group Interviews
Viewing Rooms
Video Conferencing Focus
Groups
12. Services
Coding & Dataworks
Data Collection (Both PAPI,
CATI and Online)
Open-Ended Questions
Unstructured Data
Verbatim Transcripts
Data Scraping
Market Trends
Marketing trends
Market surveys
Market research analysis
Survey analytics
Research analysis
14. Services
Recruiting
Computer-Assisted Telephone
Interviewing (CATI)
Qualitative Interviewing
Research
Telephone Survey Panels
Telephone Survey Tools
Computer-Assisted Personal
Interviewing (CAPI)
Computer-Assisted Telephone
Interviewing (CATI)
Paper-and-Pencil Interviewing
(PAPI)
Telephone Surveys, CATI & CAPI
Participant Recruiting
Market Research Panels
Marketing Focus Groups
Online Survey Recruiting
Omnibus Survey Recruiting
Qualitative Research
Recruiting
Quantitative Research
Recruiting
15. Services
Mail Surveys
Mail Survey Formatting
Survey Printing
Survey Mailing/Posting
Survey Scanning
Survey Data Processing
Survey Data Entry
Survey Data Tables
Survey Data Tabulation
Online Research
Online Market Research
Online Surveys
Online Research Tools
Internet Based Research
Online Research Analysis
Online Research Panels
16. Services
Omnibus & Polls
Omnibus Surveys
National Surveys
Telephone Omnibus Survey
Online Omnibus Survey
Public Awareness Surveys
Consumer Survey
Public Opinion Survey/Polls