How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology. This megapanel of the Internet leaders in transportation, eCommerce and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset. The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users. http://schedule.sxsw.com/2017/events/PP67322

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Dan Woods
Forbes Contributor
CTO/Founder
Evolved Media
@DanWoodsEarly
A/B Testing Secrets Revealed: Uber, Etsy, Intuit
Akash Parikh
Head of Experimentation
Uber
@philomath
Gabrielle Gianelli
Sr. Product Manager
Etsy
@Gianelli
Mita Mahedevan
Group Data Engineering Manager
Intuit
@mita_m2