A quick guide to designing a perfect Facebook post, including how to choose the best image, dimensions and what kind of content works best. Presentation by https://shareguru.io

1. How to design
a perfect
Facebook post

2. A quick guide
for beginners
A well-designed post will not only get the
attention of your target audience but will
also engage them and turn them into loyal
customers.
In order to achieve that, all you need to
do is follow these simple rules.

3. 1.
Choose the right
image

4. DO: Make it relevant
The image must
emphasize the
proposition value
DON’T: Let aesthetics rule
Never choose an image
only because it looks
nice

5. DO: Stay personal
Choose an image that
will be appealing to
your audience
personally
DON’T: Use generic photos
Avoid typical, generic
stock photos that are
obviously just
downloaded

6. DO: Beware of the dimensions
Recommended size for
images is 1200-627 –
stick to it
DON’T: Overwhelm with text
Images with less than
20% text perform better

7. DO: Use HQ Images
Choose an image that
will be appealing to
your audience
personally
DON’T: Use generic photos
Avoid typical, generic
stock photos that are
obviously just
downloaded

8. 2.
Stay consistent

9. 9

10. Facebook post
Landing page

11. 3.
Dynamic visuals

12. Use different types of visuals,
such as:
Gifs Infographics Video clips

13. 13
Facebook is not a big fan of YouTube, so shared video previews are very small
and easy to miss.
To make better link previews, use ShareGuru tool.
Video preview on Facebook
Video preview using ShareGuru

14. 4.
Address the
emotions

15. Prospects often make decissions based on
emotions – learn how to use that!
is the magic word

17. Who could say no to this cute pup?

18. How adorable is
this kid?

19. 5.
CTA
(Call To Action)

20. • Make your CTA stand out
• Be clear and concise
• Include a CTA in the preview
image

21. 6.
Formatting

22. Formatting
matters!
If your customers can’t see the
whole headline or description,
they almost certainly won’t click
on your link.
Follow these tips to make your ad
or post formatted properly:
👉

23. Headline: up
to 25
characters
Description:
up to 90
characters
Capitalize
first letters
Text: short
and clear
Use numbers

24. 6.
Create urgency

25. “
Without a sense of urgency, desire
loses its value.
- Jim Rohn

26. Using urgency evoking words and phrases will
grow your audience’s fear of missing out and
bring additional incentive.

27. Most effective
words and
phrases:
 Limited time only!
 Hurry!
 Last Chance!
 Rush!
 Today only!
 Act Now!

28. Thank you!
To read the full article and discover even
more useful tips, click here!