MRRSE announces addition of new report" Tea Market : Segmentation, Competitive landscape, Industry trends and Developments 2014 - 2020 "to its database

1. Tea Market : Segmentation, Competitive landscape, Industry
trends and Developments 2014 - 2020
Report Description
The global tea market is expected to witness a significant growth
during the forecast period. This is due to increasing demand from a
growing segment of the population for different flavors of tea. Globally,
the most popular and lowest cost beverage after water is tea. A wide
range of age group all across the world consumes it. A large number of

2. people earn their livelihood through the production and processing of
tea. Tea consumption is gaining popularity due to the antioxidants
properties of tea leaves due to which they are widely used to treat
cancer, reduce risk of heart attacks, prevent arthritis, improve bone
density, and control blood pressure among others.
The report comprises a detailed description regarding the forecast and
analysis of the tea market globally. The forecast provided in the report
is based on volumes (kg billion) and revenue (USD billion) for the
period ranging from 2014 to 2020. For better understanding of the tea
market, we have given a detailed analysis of the drivers and restraints
of the tea market and their impact on the market growth within the
forecast period. Furthermore, the scope of the report covers market
attractiveness analysis, where the product types of tea are analyzed
based on their market size, growth rate and general attractiveness. We
have also covered the existing market scenario for tea and highlighted
future trends that are likely to affect the demand for tea. In addition, the
study also includes a detailed competitive landscape comprising the
market share of the top companies.

3. Read Complete Report @ http://www.mrrse.com/global-tea-market
The market has been segmented into by product type and by
geography. Each segment is forecast in terms of revenue (USD billion)
and volume (Kg billion). The global tea market, by product type is
segmented into – leaf tea and CTC tea (crush, curl and tear). Leaf tea
is further categorized into black tea, green tea and oolong tea. Tea is
consumed in two forms – packaged and loose. However, loose tea
holds the major market share but packaged tea manufacturers are
focusing on increasing their market share by raising the quality of tea
and launching different flavor of tea. The market for CTC tea is
comparatively larger as compared to leaf tea market. Growing
consumer demand for hot beverages such as tea and easy availability
at low price is a driving factor behind the growth of global CTC tea.
The tea market is primarily driven by the increasing consumer interest
in healthy products. People prefer to have tea not only as a
refreshment beverage; it also helps to gain different health benefits.

4. By geography, the market has been segmented into North America,
Europe, Asia-Pacific and RoW. Increasing demand for hot beverages
and low price of tea are fueling the growth of tea market. Under Asia
Pacific region, India and China are the major producer and consumer
of tea. Moreover, these countries are involved in exporting tea in
different countries. Due to increasing demand for tea, producers are
focusing on producing different flavor of tea to meet the consumers
need. They are upgrading their production to attract more consumers.
The forecast also includes the current market size and forecast till
2020.
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The report also analyzes different factors influencing and inhibiting the
growth of the tea market. The market attractiveness analysis provided
in the report highlights major areas ripe for investment in this industry.
The report will help the producers, suppliers and distributors to
understand the current and future trends in this market and formulate
their business strategies accordingly.

5. Some key players in this market include Twinning of London, Unilever,
Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd
among others. Tea is sold through a variety of channels. The existence
of a strong distribution channel is among the key drivers behind the
growth of tea market. Major distribution channels such as
hypermarkets / supermarkets, retailers, general merchandisers,
convenience stores, food and drinks specialists are among the most
preferred channels for the sale of tea. Convenience stores and
supermarkets have become popular channels for purchase of goods
due to improvement in the living standard of people in several
developed countries. Supermarkets and hypermarkets are likely to
dominate the distribution channels by 2020.
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6. Table of Content
Chapter 1 Preface
1.1 Report description
1.2 Market segmentation
1.2.1 Global tea market segmentation, product type and geography
1.3 Research scope
1.4 Research methodology
Chapter 2 Executive Summary
2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg
billion)
2.2 Global tea market snapshot

7. Chapter 3 Market overview
3.1 Introduction
3.2 Market Drivers
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