HomeShop18 Samsung Galaxy SIII Case Study
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The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles in India to promote the Samsung Galaxy SIII smartphone. The campaign leveraged Facebook and Twitter over 3 days and resulted in over 10 million total impressions and outreach. On Facebook, it received nearly 8,000 entries with over 66,000 shares. On Twitter, it trended for 3 days in India and received over 2,500 retweets of the most popular tweet. The campaign was successful in driving fans, followers, and traffic to HomeShop18's website.
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HomeShop18 Samsung Galaxy SIII Case Study
- 1. HomeShop18 Samsung Galaxy SIII Campaign Social Media Partners:
- 2. Campaign Objective Leverage HomeShop18.com and Samsung Mobiles‟ association via Social Media Increase traction on Homeshop18.com Create plenty of buzz and outreach via Twitter
- 3. Campaign Result 7899 Entries 8871 Mentions 66422 Shares 15602 Impressions 10,60,582 11994 Fans Increase Total Outreach 1 Winner
- 4. What we did on Facebook? • Asked users 5 questions, about SIII & Homeshop18.com • & a reason on „Why They Deserved an SIII‟ • Gave users 5 clues which lead to the Facebook Timeline or onto the website • The faster to answer & the wittiest reason to win was our Winner!
- 5. How we promoted the SIII Average interactions on each Samsung Galaxy SIII Post - 1500
- 7. Winner’s Entry on Facebook Winner‟s Name – Bhavyash Ag Time – 20 seconds Winner‟s Reason to win– “1. My pet's name is SAM. 2. A very grumpy uncle bought one off the store... need to show him that e-shopping is cool too ;) 3. This would be my eighth product off HomeShop18... Only this ones going to be FREE!!! :D”
- 8. Insights
- 9. What we achieved on Facebook? Excitement amongst Fans, Followers & Audiences across digital • 7,899 Entries with 66000+ viral Shares • Addition of 10000+ fans on Facebook (Organic) • 3000+ clicks on HomeShop18‟s website via the Samsung Application • Brands working together on social media is the new wave. #MindShift • 2,00,000+ outreach on Facebook via Posts • About 9,00,000+ viral outreach via the application
- 10. #S3FromHomeShop18 Twitter Campaign Social Media Partners:
- 11. What we did on Twitter? The Campaign was run over a period of 3 days & had 3 Tasks Task 1 - Follow and RT Task 2 - Tag a friend who you think deserves to win the S3
- 12. Campaign Flow Task 3 – Share pictures of things you consider to be lucky for you
- 13. Insights Follower Increase Total Buzz Created for @Homeshop18 The World Wanted to Win
- 14. Trended for 3 days, across India Started Trending in India and a few other cities in less than 30minsof announcing the contest
- 15. What got the Maximum RTs? Received +2500 ReTweets
- 16. Online Sentiment
- 17. Total Outreach
- 19. How Popular was our Campaign? @HomeShop18 & #S3FromHomeShop18 were the topmost resonant topics making them the most Popular topics for all 3 days
- 20. What We Achieved via the Campaign • Buzz about Homeshop18.com & the campaign • Addition of organic fans & followers • 3000+ clicks on HomeShop18‟s website via the Samsung Application on Facebook • About 20,00,000+ viral outreach via the campaign • Successful implementation of social media associations, which we believe is the future of social media success. #MindShift