We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow. Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them. With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.

1. #CallMomNow
Digital Outreach Campaign
by
www.mindshiftinteractive.com

2. Objective
We wanted to say Thank You to the first
doctor we ever called out to, using
Digital, leveraging a digital video that
asked users to #CallMomNow

3. Achievements
• More than 18,754 Tweets
• 50 Million + Outreach
• Trended in India for 3
hours on Mother’s Day
• Video Views: 5.5 Lakhs+

4. Campaign Impact
Total Interactions: 42,738
Total Impressions: 2,369,080
Total Tweets: 18,754
Impressions: 48,180,668
Crossed over 50 Million Outreach on Digital
within 2 Days
Video Views: 5,50,000
Views
(YouTube & Facebook)

5. We started with a
Supermom Series

6. Reach: 1,00,000+
Interactions: 8,000+

7. Launch of the
#CallMomNow Video

8. Promotion via Social Media
Post Reach: 1,474,048
Views: 95,000+
Interactions: 31,344

9. #CallMomNow Twitter Contest
We asked 6 questions about Moms, a users relationship
with their Mom and about our Video

10. Promotion via Social Media

11. Participation Tweets

12. Brands participated too!
Brands: Mens XP,
Pizza Hut & GOQii

13. Hashtag Statistics - #CallMomNow

14. We Trended in India & key cities

15. Campaign Highlights
• Fans & Followers appreciated the
Digital Ad and emotion behind
#CallMomNow
• Industry leaders spoke about the Ad
and increased outreach for
#CallMomNow
• With 18,754 Tweets and a total
Outreach of 50 Million +, Mother’s
Day was filled with love for Practo’s
initiative to engage with a users first
doctor, giving it a total of 5.5 Lakh +
video views

16. Thank You
www.mindshiftinteractive.com