Use your smartphone to make your social media strategy smarter, and stay ahead of the curve. With content on-the-move being extremely vital to the success of your digital strategy, it becomes important to click the right photos and videos through your phone. Tell a tale about your brand and do it right. We all love seeing beautiful content on Instagram, don't we?! MindShift Studios, our personalised content production arm, has put together some insights and tips to creating visual content through your smartphone. Get that iPhone or Android out and click it up with confidence!

1. Creating
Visual Content
with your
Smartphone

2. Most
Content Ever
Instagrammed

3. Food
Architecture
Wellness
Landscapes

4. Visual Content
That Gets
Shared Like
Crazy

5. animals
inspiring quotes
h u m a n f a c e s
beautiful landscapes
tr ending topic s
behind-the-scenes
his toric al photos
d e cade nt f o o d

6. Capturing
Great
Photos

7. Quality check
• Identify the subject and adjust your focus
• Keep the phone on HDR mode
• NEVER zoom in to click images
• Take wider, landscape shots
• Keep your shot steady
• When in doubt, take photo bursts

8. Background check
• Always check what is there in the frame
• Compliment the subject with contrasting
colours and shapes
• Change the angles
• Play around with symmetry and hues

9. Rule of thirds
• Our eyes usually go to one of the
intersection points rather than the
center of the shot, and makes the
composition balanced
• Break your composition into a 9 image
grid
• Identify the intersection lines
• Place points of interest in the
intersections or along the lines your
photo

10. How LIT is your image?
• Natural light is the best - Indirect
sunlight in the afternoon is warmer and
softer
• Facing the light makes the subject dark
- Always be aware of your subject’s
position with respect to the source of
light

11. Use what’s “Appt”
• Use apps to enhance your images
• Filter, crop, rotate, readjust
• Use in-bulit features to create
unique content

12. from your
Smartphone

13. Videos are ruling
• We’re all consuming video content on-
the-move
• Share moments with friends, watch
news, get entertained, and find out
about new products through videos
• Social media consumption is growing
with video content

14. Time is of essence
• You only have a few seconds before
the viewer moves on – use that
wisely
• Stick to 15 to 30 seconds per video –
this will maximize your chances of
holding the viewer’s attention

15. Create effects
• Stitch your content together with
mobile applications readily available
• You can add music, your logo, text
and effects through easy-to-use
smartphone apps

16. 6 Apps
to help you
capture and edit
content on the smartphone

17. An amazing filter library
to amplify your content
appeal
VSCO

18. Make your Instagram
Stories super chic with
borders, colours, fonts
UNfold

19. Add music and cluster
photos together to create a
video that grabs audience
attention
PicFlow

20. Pay around with
Saturation, Contrast,
Exposure, and even RBG
Shadow tones for a
photoshopesque effect
Afterlight

21. The selfie expert app to remove
blemishes on your skin or play
around with an extra glow… For a
landscape shot, use the
’adjustments’ feature
PicMonkey

22. Canva
An startup brands must have to
create social graphics from
scratch using a plethora of rad
templates

24. happy
CLICKIN’
www.mindshiftinteractive.comwww.mindshiftstudios.in