mPromo is a SAP mobile platform based solution that empowers field personnel with tools to plan, execute and track trade promotion events effectively.

1. mPromo: end-to-end trade
promotion management
Today's fast paced business environment requires the sales team to have information at their
fingertips, so they can make critical business decisions on-the-go. Mobilizing Trade Promotion
Management (TPM) by allowing access to Customer Relationship Management (CRM) systems
accelerates decision making, increases productivity and enhances customer service.
Business challenges

Promotion negotiations based on outdated or irrelevant

data between the supplier sales team and retail
outlet representatives
Offline compliance check and zero-in on pending
promotions is error prone and inapt

No single platform available, to view the entire promotion

Inability to assess promotion performance, optimize and
event calendar across different stores or locations in the
evaluate with what-if analysis
account portfolio

Difficulty in tracking promotion execution compliance at
the store level

2. Our solution
mPromo is a SAP mobile platform based solution that

An ability to modify events and view modified calendar
empowers field personnel with tools to plan, execute and

Visual depiction and analysis of promotion
track trade promotion events effectively. The power of
performance, with information and outcome-based
mobility enables instant decision making, which helps to
discussions to finalize promotion events
plan and negotiate promotion events with customers.

Promotion portfolio analysis, by facilitating negotiation
with reference to promotion performance, using a quick
mPromo also executes a what-if analysis, tracking promotion
what-if analysis on modified promotions
compliance and sends feedback to management with access
to SAP CRM.

Map-based search: Narrows down to required store in a
This mobile application, with one view of the event calendar

The facility to capture promotion compliance feedback
particular location
across different stores in the account portfolio, provides a
by field sales. This further helps to zero in on
one stop utility for account managers, field sales and
pending compliances
retailers during promotion planning, analysis, formalization
and finalization through compliance tracking. The inherent

Data access control in the app, based on user mapping
and roles
challenges in offline conversations and compliance tracking
are overcome with this solution. Promotion event discussions
Industry recognition
will be more information backed with promotion portfolio
mPromo won the first prize at the recently held SAP TechEd
analysis which can be performed with what-if.
2013 conference held in Las Vegas on 23, October 2013.
Contesting under the ‘Retail Industry’, mPromo made it to
A competitive edge
the finals after being hand-picked by juries consisting of
mPromo is a highly intuitive app, presenting the user with
external specialists and SAP experts.
the necessary information to manage trade promotions.
It offers:
mPromo also won first runners-up at SAP Mobile App
A consistent and holistic view of executed, planned and
Partners Program Contest 2012, felicitated at SAP TechEd
on-going events, which helps to discuss and firm up

2012 held at Bangalore.
promotions or planned promotions
About Mindtree
Mindtree is a global information technology solutions company with revenues of over USD 435 million. Our 13,000 experts engineer meaningful
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Fortune 500 enterprises.
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