The document summarizes a project to manage support costs and enhance performance for a large global gaming enterprise. The gaming company wanted to consolidate its customer data from various systems like CRM, BPM, MDM and BI into a single application to provide a centralized customer view. Mindtree collaborated with the customer to develop a new application that integrated with other line-of-business applications, migrated the legacy CRM system to Salesforce Service Cloud, and included a help portal and integration with third party chat/phone and social/knowledge functionality to better serve customers worldwide.