Presentación de René Dechamps en el eMetrics de San Francisco (abril 2013) sobre el estado de la privacidad online en la UE y los cambios que introducirá el nuevo reglamento que llega en los próximos meses, que afectarán no sólo a las empresas europeas sino a todas las multinacionales que quieran operar en el Viejo Continente. Desarrolla además las diferencias de visiones sobre la privacidad online que se tienen en USA y en la UE.

1. Data Collection & Privacy:
Are you ready to pay 1M€ or 2% of your turnover?
René Dechamps Otamendi – eMetrics Summit San Francisco - 2013

2. About me
Entrepreneur
Analytics Pioneer in Europe (Formerly OX2 in Belgium)
CEO of Mind Your Group (Spain)
Cofounded with Aurélie Pols
MYG Shareholders & Advisors:
Avinash Kaushik
Bryan Eisenberg
Jeffrey Eisenberg
Jim Sterne
More: Visit my LinkedIn Profile | Follow me: @rdo
©Mind Your Privacy, S.L. @rdo

3. The idea?
2007
@AureliePols The West Wing
©Mind Your Privacy, S.L. @rdo

4. http://www.youtube.com/watch?v=pj4PwyfDNuI
©Mind Your Privacy, S.L. @rdo

5. 2006-now
Privacy is dead, get over it?
vs.
“Data Chernobyl”
©Mind Your Privacy, S.L. @rdo

6. Europe & US
have different approaches
EU: Data in the end US: Data belongs to the
belongs to the Company (or at least
individual they think so)
INDIVIDUAL COMPANY
©Mind Your Privacy, S.L. @rdo

7. 11 th October 2012
Viviane Reding reminds everyone
That Privacy is a EU fundamental right
http://europa.eu/rapid/pr
ess-release_SPEECH-12-
716_en.htm
Viviane Reding EU Commissioner for Justice, Fundamental Rights and Citizenship
©Mind Your Privacy, S.L. @rdo

8. Why is it a fundamental right?
Let’s get back 70 years ago…
©Mind Your Privacy, S.L. @rdo

9. The Netherlands during WWII…
©Mind Your Privacy, S.L. @rdo

10. Current situation
Countries implement the
‘Cookie law’ Directive
into their national legislations
Resulting ‘potentially’ in…
27 interpretations!
A mess!!!
©Mind Your Privacy, S.L. @rdo

11. Near Future
1 Regulation to rule the whole EU
©Mind Your Privacy, S.L. @rdo

12. Why? Benefits
UPDATING (1995) COST REDUCTION
EU STANDARDIZATION 1 SINGLE POINT OF CONTACT
RESPONSE TO USERS USERS TRUST
CONCERNS MORE BUSINESS
KEY IDEA: individuals always own their personal data;
companies just manage them (trust)
©Mind Your Privacy, S.L. @rdo

13. Basic principle of the Regulation
CONSENT
CHOICE
©Mind Your Privacy, S.L. @rdo

14. And the fines…
1.000.000 €
or
With the current Spanish legislation (not yet the Directive):
In 2012 Telefónica paid 10.000.000 € in Data Protection fines!
©Mind Your Privacy, S.L. @rdo

15. Also to Non EU based Companies!!!
©Mind Your Privacy, S.L. @rdo

16. Is it the end of the World?

17. If Data is the New Oil
Privacy is the New Green
©Mind Your Privacy, S.L. @rdo

18. If Data is the New Oil
Privacy is the New Green
©Mind Your Privacy, S.L. @rdo

19. It’s an opportunity
Privacy is:
A brand Increases
value customer trust
& a USP & experience
©Mind Your Privacy, S.L. @rdo

20. 1
3
It will take time as it
encompasses Online
Things to remember
to be compliant
2
Online means: websites, mobile,
applications, cloud
and Offline services/computing…
3
You don’t want to be in the newspapers because
you’ve done nothing about it!
ACT NOW!
©Mind Your Privacy, S.L. @rdo

21. René Dechamps Otamendi
Thank you for your attention