Get Smart: Empower The Mobile Workforce

Get Smart: Empower The
Mobile Workforce

Chris Silva,
Industry Analyst

@802dotchris
#getsmart

2
Agenda
 Consumers have
spoken regarding their
“screen of choice.”
 What happens when
consumers go to work?
 Knowing and providing
tools for mobile users.
 Case
example/Recommenda
tions

© 2012 Altimeter Group

Mobile has become the screen of
choice.


The world shipped 500M smartphones in 2011

2012 is off to an even faster start. Vendors
shipped 145M smartphones during Q1 2012
versus 101M in the same period last year.
(IDC)

Total shipments in 2011 were 491.4 million
units up 61.3 percent from 2010. This
makes smartphones 31.8 percent of all
handsets shipped.


Despite economic fallout, the world went mobile

• Smartphones have been relatively
recession-resistant, growing from 25%
penetration to 50% penetration overall in
the last two years in the U.S., according
to Nielsen.
• New devices inspire confidence in
spending behavior: 4/5 US smartphone
owners use their device in shopping (in
store or m-commerce)


Mobile innovation is all but a certitude
The
 Rutberg & Co research innovations
(Jan 2012) found VCs we‟re seeing
spent $6.3 billion or 42.4% are just a start.
of their budgets on mobile
investments in 2011 (up
from $4.5 billion or 30.4
percent in 2010)
 VC investments in mobile
marketing and advertising
companies was $592
million in 2011 (up from
$128 million)


The ways we use mobile continues to vary


How mobile changed the game

• We‟re past the point of anticipating the
mobile rush, it‟s on and we‟re already
well into a second device wave;
• Consumers are workers and IT must
make investments to drive your
productivity;
• End users can be subject to or drive
mobile policy, focus on active
involvement toward the latter


What happens when consumers
go to the office?


The most prolific consumers are business users

The expectation of
mobile is being driven
by the current and
impending workforces.

Strong correlation in increase of consumer device
penetration and increase in business application

No single usage statistic on
the new iPad saw a bigger
bump than business
applications. 21% of all New
iPad users are business
users, versus 13% of
previous iPads.
Data Source: Consumer Intelligence Research Partners


We‟re working more, and more places…
 More than 80% of workers continue to work when
leaving the office, totaling 30 hours a week, 365
hours every year.
 50% check work email in bed
 69% will not sleep before checking work email
 Access is ubiquitous and, when it‟s not from a
laptop, we have it via smartphones and tablets.
We expect this trend
to grow as the
traditional “enterprise”
definition atrophies.
Data Source: Good Technology, 2012


…and the definition of the workplace is changing

 89 of top 100 US companies offer telecommuting
 58 percent of companies consider themselves a
„virtual workplace‟
 67 percent of all workers used mobile and
wireless computing to get work done
 61% of a mobile worker‟s day is within range of a
Wi-Fi network.
We expect this trend
to grow as the
traditional “work”
definition atrophies.
Data Source: Insight Research


The average worker carries 3.5 „mobile‟
devices… Laptops are still
the top choice,
largely due to
lack of custom
mobile apps.

Data Source: iPass Mobile Workforce Report, March, 2012y


… but we‟re behind in multiple device support

Coordinate: Dynamic
Value of mobility program

Mobile Use Cases

Configure:
Traditional MDM

Connect: Basic Device
Access

Permeation of Mobile Devices


There are three stages to mobility
• Connect: At the most basic level we allow connection to
company-wide resources like email, Passwords can be
set, we can lock devices and wipe them when lost. Risk
relatively low but so are returns.
• Configure: Building and buying apps adds complexity and
the need to develop deeper policies. In addition to
managing the device, we need to provision apps by user
type, apply policy to varying data stores and provide
lifecycle management to the applications. We begin to
control data, assume more risk yet see more returns that
vary by role.
• Coordinate: As the control structure for devices expands to
take on HR, Legal and Risk inputs as well as other
technology inputs, the potential for new and different
devices (some autonomous) greatly expands, the upper
limit of return is now approachable.


Poll Question

Which stage is your organization in
today?
• Connect – single device, basic access
• Configure – more devices, apps and data
• Coordinate – limitless device support


Why aren‟t mobile users as well served as they
should be?
• The single definition of a mobile user is
an antiquated notion as is simple
connectivity;
• Mobility must be dynamic, and adapt to
various roles in order to provide real
value
• BYOD is not a moneymaker unless
thoughtful tools have been provisioned
that go beyond simply controlling
devices.


Knowing and serving the new
mobile workforce.


How Did We Test Our Hypothesis?

• Conducted in Mar – Apr, 2012
• Identified active mobility leaders
• Covered a sampling of industry solutions


Who Are The Mobile Users?

Altimeter‟s research began with three archetypes
of mobile users, across functions in an
organization.

Source: Altimeter Group June, 2012 “Power To the People”


Poll Question

Which persona best represents you?
• Information worker – looking to consume
info
• Field sales and service – “living” on a
mobile devices
• Executive or technical worker – replacing
the laptop or desktop


Here‟s what workers need

Field staff and sales are top priority, executives,
information workers are important, but not as
critical.

The Three Most Common Mobile Roles‟ Needs

Source: Altimeter Group June 2012 “Power To The People”


Consumption Tools, For Information Workers
Consumption Example
Solutions Vendors

Solutions in this category can
be largely classified as content
management or content
presentation Solutions aimed at
re-purposing content from a
central store for access on
devices and other computing
platforms by users.

• Focused on information access
• Format information for mobile
• Retain central control and iteration


Use Example: Mobile Access To Common
Content

Large Law Firm:
 Respond to growing use of iOS vs.
Blackberry, due to more productivity tools
 IT must ramp up its control plane and support
to anticipate users‟ collaboration and data
access needs
 Provide library of legal applications
 Integrate more systems together in this
transition

 370 employees
 Distributed physical and remote
locations across the US
 iOS, Android, Blackberry


Collaboration Tools Empower Field, Sales
Collaborative Example
Solutions Vendors

Collaborative solutions are
focused on the interchange of
information contained in files
and media with either a central
information store on premise or
off premise consisting of new,
purchased storage or existing
data stores like Microsoft
Sharepoint.

• Access and sharing are central
• Can account for creation of IP
• Some tools offer detailed role-based
controls


Use Example: Rolling Out Custom Workflow Applications

Multi-National Energy Company:
 Better manage new internally built apps as
well as existing legacy apps
 Improve time-to-resolution metrics of the IT
staff
 Use a tool to manage all apps and support
efficiently
 Increase efficiency for all roles using mobile
 7000 employees
locations in the US, Canada,
China, Australia, Spain, Germany,
France, Belgium
 All types of devices


Compute Keeps Execs, Technical Workers
Working
Compute Solutions Example
Vendors

Either extending via Virtual
Desktop Infrastructure (VDI) or
replicating applications or the
entire computing platform on a
mobile device, Compute
Solutions focus on letting the
user compute from anywhere,
though complex, back-end
infrastructure may be required
to bring these solutions to
fruition.

• Portable, full computing suites
• Mobile becomes primary computer
• Relatively binary across simple and
complex


Case Example III: University leverages mobile in
the classroom and beyond

US State University:
 Provide students and faculty necessary tools/
content via mobile
 Provide parity of experience across multiple
platforms
 Manage „long-tail‟ of enterprise software
systems through organizational transition
 Enable both students and faculty to compute
from anywhere, through any device

 33,000 students, 5500 faculty
locations across the state
 All types of devices


How mobile workers can move the needle

Illustrating that Providing access Expect for the
there are mobile to and a feedback process to be
users and diversity for what works and organic with pieces
among them is job what does not work of support and
#1, to be led by for the role you tools coming into
business represent and the play organically,
management, not roles you support we won‟t be at
IT. is critical to getting “coordination” from
the right tools. day one.


Where should we take mobile next?
• The future is a connected one and the concept of
“devices” gives way to “sentient world,” think big;
• Increasingly there are no “non-mobile” workers, just
different rates of return for investment, lead with the
“no-brainers” and others will reap benefits.
• Start with people, but follow with process, big data
analytics and the plummeting cost of connecting
systems is your ally.

This webinar was recorded on Aug
15, 2012. Watch the recording here:


Thank you!
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Stay in touch
Chris Silva
csilva@altimetergroup.com
makemobilework.com
Twitter: @802dotchris

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