Make Me A Viral: The Art & Science Of Video Virals
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"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.
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Make Me A Viral: The Art & Science Of Video Virals
- 1. 1 Make Me A Viral! Viral Video & YouTube Ciarán Norris, Head of Social Media: Mindshare
- 2. 2 Mindshare SocialMedia8: ViralTracker
- 3. 3 When to shoot me…. Cambodia4kidsorg on flickr
- 5. The case for viral marketing
- 6. Planning
- 9. What is viral marketing? Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Wikipedia 5
- 10. WTF?! Cool sh*t that people like to share. Ciarán Norris 6
- 11. The case for viral marketing Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Ethan Jarlewski: Douglas Coupland, JPod 7
- 12. Why do we care? 8
- 13. First things first… 9
- 14. First things first… YOU CAN’T MAKE A VIRAL 10
- 15. First things first… People Objectives Strategy Technologies Forrester Methodology 11
- 17. Publish or maintain blog
- 18. Upload video to sites like YouTube
- 19. Comment on blogs
- 24. First things first… 13
- 25. The 2 Greatest Virals Of All Time? 10/12/2009 Sample Footer Text Here 14 No. Not the video. This bit.
- 26. The 2 Greatest Virals Of All Time? 15 Right here. Jurvetson on flickr
- 28. Ones that are unbelievable
- 29. Ones that pose a question
- 30. Ones that are informative
- 31. Ones that piggyback16
- 32. Ones that are funny… 17
- 33. 18 Sales uplift: 650% in 18 months
- 34. Ones that are unbelievable… 19
- 35. Ones that are unbelievable… 20
- 36. Ones that pose a question… 21
- 37. Ones that pose a question… 22 Re, re, rewind...
- 38. Ones that are informative… 23
- 39. Ones that are informative… 24
- 40. Ones that piggy-back… 25
- 41. Ones that are piggy-back… 26 More popular than the original
- 43. Thumbnail – put it in the middle
- 44. Comments – let them roll
- 45. Referrers – refer them27
- 46. Conclusion It’s the creative, stupid! 28
- 47. 29 Ciarán Norris Head of Social Media, Mindshare ciaran.norris@mindshareworld.com @ciaranj psd on flickr