Kari Herlevi from Sitra at Mindtrek 2016. Topic of the speech: Circular economy, great opportunity for industry

1. Circular economy,
great opportunity for
industry
Kari Herlevi, Sitra
Mindtrek 17.10.2016

2. 17.10.2016 - Kari Herlevi - Sitra
Globally unique roadmap Government:
Finland becomes a
global leader in the
circular economy
Added value potential
of 3 billion euros for
the economy of Finland “The number of additional
jobs would exceed 75,000 in
Finland…” (Club of Rome)

3. 17.10.2016 - Kari Herlevi - Sitra
Finland becomes a world leader in the circular economy by 2025
Circular economy as a
new cornerstone for
the Finnish economy.
Finland as a model
country for the
challenge of scarcity.
From adapter to
pioneer.
Roadmap’s ambition:
Economy,
environment & society:
Increased exports and growth
for companies from scalable and
comprehensive circular economy
solutions.
Functional domestic market.€
Circular economy into the
mainstream through actions and
concrete pilots.

4. 1000
participants in the
stakeholder events
250
action ideas
and comments
17.10.2016 - Kari Herlevi - Sitra
66
actions in the
first wave

5. 17.10.2016 - Kari Herlevi - Sitra
The roadmap and its actions are only beginning

6. 17.10.2016 - Kari Herlevi - Sitra
Consumers choose food which has
been produced resource wisely
since primary production. Emissions
and the use of resources are lower.
Key project: A regional
sustainable food system.
(Ministry of agriculture and
forestry)
A sustainable
food system
THIS IS HOW WE BUILD CIRCULAR ECONOMY IN FINLAND

7. 17.10.2016 - Kari Herlevi - Sitra
The competitiveness of forest
industry increases through new
bio-based products, services,
collaboration models and digital
technology.
Key project: An international
demonstration platform for new
bioproducts.
Forest-based loops
THIS IS HOW WE BUILD CIRCULAR ECONOMY IN FINLAND

8. 17.10.2016 - Kari Herlevi - Sitra
Competitive advantage from the
decreased use of virgin raw materials
and long lifecycle of materials and
products.
Avainhankkeet:
• Circular economy demo plant for
waste electrical and electronic
equipment. (Technology Industries
of Finland)
• The Arctic industries ecosystem and
Kemi-Tornio circular economy
innovation platform. (Digipolis Oy)
Technical loops
THIS IS HOW WE BUILD CIRCULAR ECONOMY IN FINLAND

9. 17.10.2016 - Kari Herlevi - Sitra
Transport becomes coherent and
service-based, and utilizes digital
intelligence and non-fossil fuels.
Key project: Promoting and
prioritising Mobility as a Service
(MaaS) in the Helsinki Capital Region.
(The Helsinki Metropolitan Smart &
Clean Foundation)
Transport and
logistics
THIS IS HOW WE BUILD CIRCULAR ECONOMY IN FINLAND

10. 17.10.2016 - Kari Herlevi - Sitra
To enable systemic change,
regulators, companies, universities
and research institutes, consumers
and citizens, and vital regions are
needed.
Key project: World Circular
Economy 2017 and Finland as a
circular economy host country. (Sitra)
Common national
actions
THIS IS HOW WE BUILD CIRCULAR ECONOMY IN FINLAND

11. 17.10.2016 - Kari Herlevi - Sitra
Examples of the roadmap’s policy measures
1. A sustainable food system
• a market for organic recycled nutrients
• food waste
• biogas & renewable energy
5. Common national actions
• financing, export promotion &
public-private parnerships
• education and research politics
• service-based circular economy
2. Forest-based loops
• maximising the value of wood
instead of volume
• lifecycle assessment in public
procurement
• wood construction, design furnitures
& decoration
3. Technical loops
• a market for secondary raw materials
• material lifecycles in EIA processes
• ecodesign
4. Transport and logistics
• service-based transport
• rid of fossil fuels in automobiles

12. 17.10.2016 - Kari Herlevi - Sitra
Municipalities and cities have an important role in
circular economy: examples from the roadmap
City of Lahti’s goal: has set a goal that one third of its procurements will
contain new solutions based on the circular economy and resource efficiency
by 2020.
GOOD CHALLENGE FOR ALL FINNISH MUNICIPALITIES AND
CITIES
Other city/municipality examples from the roadmap:
Zerowaste area (Turku)
More effective collection and use
of municipal biowaste
Technical departments of
municipalities enablers of circular
economy
Biogas in
transportation
(Keski-Suomi)
MaaS & sustainable
transportation
(e.g capital region, Hämeenlinna,
Tampere, Turku, Kuopio, Savonlinna,
Seinäjoki, Lappeenranta)
Yhteinen pöytä (Shared table)
–model scaling(Vantaa & others)
Industrial
symbiosis
(Nokia, Porvoo)

13. 17.10.2016 - Kari Herlevi - Sitra
• Minister Kimmo Tiilikainen and board
professional Kirsi Sormunen as the
chairmen of steering group.
• Key persons of focus areas to be
named – their role is to support actors
and their networking.
• Sitra is ready to speed up the
implementation of roadmap’s actions.
• Different actors are challenged for
complementary actions!
How we move forward from here?

14. 17.10.2016 - Kari Herlevi - Sitra
What is the role of cities
in the future and as a part of
the Circular Economy in Finland?
Photos: United Nations Global Compact, Pinterest

15. Access to roadmap: www.sitra.fi/kierrollakarkeen
http://www.sitra.fi/en/news/carbon-neutral-industry/new-ways-finland-
increase-creation-added-value
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