1) The document provides a report on the experience of using the XLT APP. It summarizes positives and negatives of the APP and provides 10 suggestions for improving the Meituan APP. 2) Key points about XLT APP include integrating various services, lack of payment methods, and risk of illegal moonlighting by service providers. 3) Suggestions for Meituan include focusing on B2B instead of B2C, using promotions and cash subsidies to attract workers, and simplifying the user interface.

1. XLT APP Experience Report
Minghao (Frederic) Wang
APP version：5.3.6
Phone model：iPhone 6
OS system：iOS 9.3.2
Network status：Wi-Fi
Experience date：Jul.14th
.2016

2. 1. Summary
1) Using flat and square icons so that the style of UI is clean and neat;
2) Displaying icons of the main business on the middle and bottom of the APP
which is a good user experience;
3) Some hierarchies of this APP are displayed as a browser so that users should
click the ‘back’ button twice without a good user experience, e.g. Parent-Child
Club；
4) Methods of payment only support cash and Wechat Pay;
5) App of Client lacks of the function of ‘Delivery confirm’ so that orders cannot
form a closed loop. Once a commercial dispute happens, the company will not
realize it unless customers argue by themselves.
2. Product & Service
1) Convenient Service APP
a. Taking Yelp as the prototype and regarding C2C maintenance as the main
business. Also, developing the community O2O service and integrating
information from several distinct platforms into itself, e.g.: the online
utilities billing service is provided by SHFFT and the online applying of HK
one-way permit service is provided by E-government system;
b. Opening the API of the platform to other websites and importing business
from third parties, e.g.: Shell Club and Meituan;
c. Lifestyle information is offered and can be shared by social media in order to
help brand spreading by users.
2) Geographic Segmentation
Segmenting users through zip code and using zip code as the site URL in
order to help users recall the website.
3) Business of E-mall
After the main business attracting the flow, launching the E-mall business to
guide the flow;
a. Products of the E-mall on the website are from third parties;
Figure 2.3-1 Products of E-mall on XLT.com

3. b. The technology of the E-mall is provided by Youzan.com. The belonging of
products in the E-mall on mobile APP cannot be estimated.
Figure 2.3-2 Products of E-mall on the APP
4) Illegally Moonlighting
Reasons of C2C illegally moonlighting：
a. After meeting with the customer, the service person encourages customers
to communicate directly in order to avoiding pay for the commission to the
platform;
b. (The payment of customer’s contract with workers privately + the risk
customers think) < the payment of customer’s contract on the platform;
c. Customers accept THE worker.
l The solution of B2C:” the solution used by a housekeeping website, named
‘Servant is here’, is the broker system which can prevent workers from privately
contracting with customers and can manage servants. Brokers do not have a
basic salary and do have a high commission from profit. Moreover, the company
gives them the highest commission rate so that they need to work harder to
develop clients and to maintain the relation with servants. This is a kind of
benefits binding.” -----Economic Weekly1
.
l The solution of XLT: The service suppliers (labor companies) pay a margin deposit
to XLT. In this way, if a commercial dispute happens, XLT can compensate to
clients through the deposit. Second, as the author mentioned before, one of the
payment methods of XLT is cash at present. Thus, XLT can evite the risk that
workers do not hand in the money.
l Also, there is another industrial regulation which is the pay-later payment. The
proceeding payment < the latest payment However, this method requires the

4. website has a certain TC and customer stickiness.
3. Conclusion
Pros：XLT is totally a platform which integrating existing sources into itself under
the lowest cost. In addition, because of the technology and content are provided by
suppliers or business cooperation and the APP requires a little content of update, XLT
just only needs maintain APIs so that its IT cost is relatively low. But it’s another story
if XLT will add the function of Neighborhood Social.
Cons：the abuse of outsourcing parts of technology and content is that data will
be saved in tech supplier’s servers. As the intangible assets, the belonging of data,
the using of data should be pre-negotiated.
At present, the business of XLT still need a team of ground promotion, a team of
collecting workers’ resource, a PR team of handling disputes, a team of developing
business cooperation and a large scale of call center (can be outsourced).
This APP also offered services which can meet requirements of different aged
female customers such as online shopping and online reading. In this case, XLT is
accessible to users to find anything they want so that it can improve the user
stickiness and develop the user habit such as hao123 which is a web-page navigation
website.
4. Suggestions to Meitan
1) Compared with C2C, B2B has some differences: the number of customers is too
small to form flow but with a high per customer transaction(CT). Also, as long as
meeting the requirement of key people from clients, B2B platform can receive
orders.
2) Service Promotion
l Due to Met24h is focusing on B2B, its business cannot be promoted by ground
marketing team, but should be negotiated by managers. Late, Met24h can
transfer to promote as a B2C business if the target market of grocery and
convenience stores;
l To promoting the APP to workers, initially, Met24h only need to promote to
workers in some places which have events and projects.
3) Cash Subsidy
a. Initially, Met24h can give bonus to workers to attract workers to install this
APP. In the middle stage, Met24h can carry out ‘credits redeem gifts’. The
way of cash subsidy is uncertain to establish business barriers, but it can
help increase the rate of APP installation. Once the number of salary meets
the expectation of workers, they will not abandon and leave without cash
subsidy;
b. The subsidy will be returned to the account of the APP and can only be

5. redeemed once at least $X.
4) Credits Redeem Gifts
a. Distribution without stock----only in charge of promotion and take the
commission;
b. Real object----purchase under a wholesale price with transportation
expense;
c. E-gift card----purchase under a wholesale price without transportation
expense.
5) The resource of merchandise
l Importing products from third parties
a. The product should as cheap as possible but it should be daily necessities;
b. Workers can use credits to redeem gift for free;
c. Calculate the difficulty of redemption.
l Importing products from customers
a. Distribution without storage----help customers to the problem of stock
control and to decrease stock keeping unit(SKU);
b. Give them E-gift cards such as Starbucks or Sephora----give users the right of
choice.
6) Releasing Red Envelopes
In order to increase the frequency of using and to develop the habits of users;
7) Saving Time for Operators of Customers
The APP can be connected with the ERP of customers so that the data can be the
receipt directly in ERP. In this way, operators can save tons of time to record
information into their systems. 。
8) Simplifying the Process of Requesting for Repair
Establishing standard choices of requesting for repair in the APP in order to
Figure 4.8-1 Simulation of choice stairs
Lintel
Lintel
Pensile Lintel 1207*177*50
2046*300*50
3411*500*50
Type Special Size
Uninstall
Level II Level III Level IV
Lights
Level I
Change Wall

6. avoiding users to typing. And the APP should be developed a function of
uploading pictures.
9) The UI should be as simple as possible at the very first. New functions and
buttons can be added into the APP after users are used to use this APP so that
users can explore the APP gradually. And the function of Credits Redeem should
be published in the first version for avoiding users forget to update the APP.
10) Guiding Flow through Social Media
a. official account of social medias should publish the news which relative of
the industry to attract and guide the flow from social media to the APP. And
Met24h should make a turnaround to be a consulting company later;
b. Or publishing relative information or news in the APP to improve the using
frequency and user stickiness.
5. Reference
1) 《血拼 O2O》,Economic Weekly,[12.2014]，
http://www.pmtoo.com/opinion/2015/0129/7345.html
2) 《先圈地还是先赚钱：社区 O2O 盈利是死棋吗》,Liyang Wang,[3.2016]，
http://tech.sina.com.cn/zl/post/detail/i/2016-03-22/pid_8505029.h
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