Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.

1. STRATEGIC PARTNER IN RESEARCH, MARKETING AND DIGITAL

2. WISDOM AGENCY is a hybrid agency that combines
research, branding, marketing, and digital technology to deliver
excellent services to our clients. With the focus on strategy,
we have been able to seamlessly blend this expertise to create
a unique service of our own to stand out from the crowded
marketplace.
As a strategy-led agency, Wisdom is specially designed to work
efficiently with middle-sized businesses assisting clients to
reach business goals by excellency of strategy and execution.
About Us

3. Our Vision
Our Philosophy
Our Mission
Our belief that WISDOM is the ultim ate attribute that drives the success of
every business. We continually strive to collect insights and turn them into
strategies that can transform business’s prospects.
WISDOM assists our middle-sized clients to cope with global changes of
digitalisation in m arketing, brand ing and communicat ion. Our services focus on
accuracy of strategy and consistency of implementation to aim for success in
the long run.
WISDOM aspires to heighten the standards of marketing firms in Vietnam by
being a sample of authentic work with strategic focus, the commitment to end
results and long-term partnership.
Our
Business

4. Our
Values
Authentic Try Harder End Result
We are being true to our
ourselves by appreciating our
staff’s effort and caring for
the welfare of our clients
sincerely.
A large part of our innovations
is inspired by the passion of
our staff that is always ready
to go the extra miles to
foresee the end-result then
try harder for the best
services.

5. Our Team
BOD
Account
Client Service
Project
Management
Strategy
Planning
Supervision
Art
Art Direction
Interactive
Content
Direction
Curation
Media
Buying
Optimization
Back office
Finance
Human Resource

6. Phoenix Capital Group mainly focuses on two areas:
financial advisory and asset management. We recently
added another segment that specializes in marketing
and investor relations.
OurGroup

7. Our Services
Our services are based on four fundamental mainstays on
which our business principles thrive.
• Market Research
• Online Survey
• Data Warehouse
• Visualization &
Intepretation
• Brand Strategy
• Logo & Visual Identity
• Slogan & Brand Voice
• Brand Management
• Brand Evaluation
• Marketing Strategy
• Marketing Campaigns
• Marketing Collateral
• Promotional Products
• Event
• Activation
• Press Releases
• Digital Marketing
• Social Media Marketing
• Content Marketing
• Media Planning
• Digital Audit
• Digital Strategy
• Digital Analytics
• Website Development
• Search Optimisation
• Text Message
• Online Listing
• Email Automation
RESEARCH BRANDING MARKETING DIGITAL

8. Our Work

9. Our Clients

10. FEATURED
PROJECTS

11. Marketing Concept
Communications
Strategy
Social Content Planning

12. Situation: VFM was launching new financial products
called Systematic Investment Plan (SIP) with the
intent to make it as easy as possible to the non-
investor people.
Solution: besides being a new brand just launched,
what the company needed was to get closer to
customers in a way that was formal yet friendly to
increase brand preference. For the financial sector
which is heavily ROI-driven, the company’s board
also required a short-term effective approach with
effective turnaround for marketing budget spent and
returns.
VFM

13. - Communicat ions: a new sub-brand for SI P was invented – the VF-
iSaving, together with communication campa ign to launch the new
product. The voice was best tuned for audience which was working
professionals, not investors by the earthly defined term of investments.
Also, it was based prim arily on performance marketing to mon itor and
nurture qualified leads
- Content: executed on social platform of Facebook, the content plan
spoke the language of daily life, not investment. The strategy
positioned Facebook ’s fanpage as the content hub for learning about
the new concept of “financial freedom” and how to achieve it through
rigorous periodical investment commitment
- Media: executed on Facebook, search engines of Google and media
display platforms, all traffic was driven back to website and landing
page of registration for tracking and further offline consultancy
- UX & UI Optimisation: furthermore, Wisdom also consulted the website
design in order to achive higher conversion rate by improve goal
setting for analytics and friendlier user inteface and sitemap. The work
is on progress.
Scope of work:
VFM

14. Result:
VFM is now the #1 investment fund in the
market. We have more to say if you ask but
nothing speaks louder than this. After campaign
period, we have achieved:
▶ More than 16,500 fans on Facebook
▶ Reached to 2 million users
▶ 1000 sale leads generated
VFM

15. Branding Strategy
Marketing Strategy
Tech

16. Situation: One Road Research (ORR) is a newly
established business entity in Vietnam focusing on
financial news to guide the Western investors through
clutter. Of course, this is strategic partnership in
which we build everything from scratch.
Solution: We immediately realized what ORP needed
was a fully digitalised business operations system with
priorities of content planning and digital marketing.
Since our audience is niche and recurring, the business
model also requires a certain level of automation to
shorten the time gap between each engagement and
increase the personalization of content
ONE ROAD

17. Scope of work:
- Branding: an entirely new brand identity system was created,
based on the inspiring story of the Ancient Silk Road which
connected the East and West
- Marketing: performance marketing with regional scale was what
they needed. The marketing focused heavily on social media and
search optimisation to collect and optimised for better leads
- Tech: website with a light-speed content uploading and
management. The site also came handy with the integrated email
and media automation which extracted data from multiple channels
to solidify single customer portraits which further generate better
action
Result: The foundation of the project including website and
email automation is established. The content hub is currently
marketed across 3 continents.
ONE ROAD

18. America
Malaysia
Europe
Kuala Lumpur Hong Kong Tokyo Sydney Melbourne Auckland London Antwerp
Copenhagen Hamburg Luxemburg California Los Angeles Chicago New Jersey Seattle
Manhattan San Francisco Dallas New York Washington DC Vancouver Toronto
Global markets: more than 9,000 users from 23 big cities in America, APAC and Europe.
Total traffic: 55,087 page views
Canada
Australia
Hong Kong
Japan
England

19. Art Direction

20. Research
Branding Strategy
Marketing Strategy
Digital Business Strategy

21. Situation: Xuan Hoa was going through a business
transformation from state-own to joint-stock company.
Besides, the new brand also needed a re-positioning to
the higher segment.
Solution: based on our intensive market analysis, we’ve
managed to completely modernize the company’s brand
identity system, develop a strategic framework for all
marketing activities until 2020.
XUÂN HOÀ

22. Scope of work:
- Data research: primary res earch extensively on product end-user
together with interviews of all stakeholders to set direction for
brand growth and product development
- Branding: a holistic brand strategy with a 5-year time f rame
toward international brand status
- Marketing: a new marketing strategy with focus on digital platform
and new product design together with production optimisation
advised by Japanese experts from Toyota
- Tech: new wesbite and tracking systems, the social platform
provides feedbacks for product improvement
Result: We are proud of being an exclusive strategic agency
of Xuan Hoa Furniture for two consecutive years 2016 and
2017 to build and supervise all marketing-related activities.
The transformation immediately received good feedback from
customers and boosted sales volume over the top.
XUÂN HOÀ

23. “TIÊU CHUẨN QUỐC TẾ, GIÁ TRỊ BỀN LẦU”
CONCEPT Q1/Q2
XUÂN HOÀ

24. “CHUẨN MỰC VĂN PHÒNG HIỆN ĐẠI”
CONCEPT Q3/Q4
XUÂN HOÀ

25. Situation: Together with the attempt to introduce a new
brand identity system that is modern and beautiful, Xuan
Hoa also need a new website that follow the brand
guidelines and up to date for e-commerce technology
Solution: New website was built based on the web strategy
frame of WISDOM, enhanced by e-commerce functions
and mobile CMS application
Result: Newly launched in July 2017, the new website
makes good impression with audience and support total
branding effort
XUÂN HOÀ

26. Result:
Fan Increased: 20,549
Reach: over 10 million
Engaged with 131,327 users
XUÂN HOÀ
Social

27. MARKETING

28. BIG C
Situation: Big C – the Asean leading retainers with 35 supermarkets in
Vietnam – has been in business since 1998. Every year, Big C launches
a mega campaign to celebrate Tet and appreciate loyal customers
Solution: Wisdom understood that Big C was looking for big hit at the
end of 2017. Big C is a part of Vietnamese modern culture, so Wisdom
decided to make incorporate the Three-God theme of Tet into the
campaign and built an extremely easy game mechanism to spread the
good luck of Tet and viralise Big C game
Scope: The campaign was executed mostly on digital platform plus
integrated activation activities at all the outlets of Big C chain. Wisdom
built everything from the microsite to social posts on fanpage.

29. BIG C
189,015,034
Impressions
169,184
Social
Engagements
2,082,782
Video Views
649,297
New Users
1,146,280
Sessions
313,743
Players
Result:
Here is the gained achievements listing:
‣ Total of impression is over expectation (approximate 410%). more than 189 million impressions in 3 months
‣ We built communication activities via ads network, mass publishers and social hot profiles for BigC.
Tết Campaign Game Session

30. Media Planning

31. Situation: The bank repositioned as friendly and innovative bank. They decided
on the new concept and looked for social strategy that is suitable for younger
audience
Solution: One of the most outstanding achievements with VIB was the creation
of “Teddy Bears” to be friendly but inspired characters for “Completed Dreams”
campaign
Scope: Sociall & Content & Media Management
Result: The use of “Teddy Bears” image was so successful that it contributed
more than 10.000 leads and increased 10% of sales conversion during that
period.
WISDOM had been Facebook retainer partner for VIB in 3 years. Under our
management, the fanpage grew up from 60,000 fans to more than 120,000
fans, monthly contributing 50 – 100 potential sales deals in retail banking.
VIB

32. Situation: Nova Land always looks for digital media partner with the most
effectiveness to work with them on performance marketing campaign
Solution: We cooperated with Nova Land on Marketing Qualified Lead basis
which is the closest to actual sales on acquisition funnel
Scope of work: Media Planning, Website, Online PR
Result: WISDOM worked with Nova Land for 4 projects from strategic
planning to media execution, we have been working alongside with both
Novaland’s sales & marketing teams to achieve their sales target.
NOVA LAND

33. Situation: Dat Xanh Group is among the top real estate developers in Vietnam.
The most Southeast area of Ho Chi Minh city is still full of potential since not so
many companies have paid enough attention to this far areas. However, there
are residential projects under development at that time being, so the first ones
will get all the benefit.
Solution: Dat Xanh for this area is already a new known brand, so we decided
that performance marketing is the most effective way to attract new buyers.
Furthermore, we can optimise for better quality of the leads by having landing
page with better user quality.
Scope of work: Website optimisation & Performance marketing
Result:
- Leads captured: TBA
- Lead converted: TBA
DAT XANH

34. Subaru AWD Experience Day 2014
Situation: Product launching for the new Subaru
Solution: WISDOM proposed the performance strategy to relieve the pressure
on registrations for the test-drive. The strategy was also supported via digital
communications.
Scope: Performance marketing, social media, online PR
Result: 450 participants vs 200 expected from client. The campaign generated
5 immediate sales on that launching date.
SUBARU

35. Social Marketing

36. Situation: Pocari entered consumer market with the mission to bring
refreshing and healthy Japanese drinks to Vietnam. The product was quite
different to competitors’ one, so they accordingly would need a different
brand strategy to stand out from the marketplace.
Solution: The strategy of Pocari focused on the niche but effective segments
by utilising mostly digital platform and store activation. The brand character
was built by a more matured characteristics and expert-like positioning
Scope of work: Wisdom managed social marketing for the brand and
adapted all general brand guide materials into digital and social content of
attraction. There was a variety of format used to keep the brand up to date
with digital trends. We also contributed with feedback from social platform to
sharpen the brand character during the year.
POCARI

37. Result:
After 1 year of execution to the beginning of 2018,
we have achieved:
▶ More than 39,000 fan growth
▶ Total fan interactions were up to743,971
▶ 341 posts with 10,453 comments on fanpage
POCARI

38. Situation: Corele V. is the domestic lingerie producer with a French style and quality.
The company inherits passion from its founder and technology from all its global
partners before launching its own product line customised for Vietnamese women.
The request was to communicate French quality with affordable pricing but still retain
the high position of the brand.
Solution: Content strategy on social platform was what we did together with offline
event and product gifts. In the end, nothing is better at tailor-made solution as
Facebook and that is what we want to achieve when attaching this new brand with
this new platform.
Result:
▶ 26,667 fans growth
▶ 2,485,016 fans engagement is 1 years
▶ Reached out 9,3 millions users on Facebook
▶ Drive 10,571 traffics to website without media support
CORÈLE V.

39. Art Direction
For high-end customers, Corèle V. primarily follow minimal and
elegant concept with pastel, neutral colorsand limited details.

40. Key Activity
BrandambassadorCelineFarach
We wanted to incorporate the popularity of this new Instagram rising star
to the brand of Corele V. by inviting her to feature in the newest
collection in summer.
What we saw was the matching of youth and true potential from both the
personality and the brand.
CORÈLE V.

41. Situation: Belonging to the same company but Marguerite is a brand for
much younger audience. The brand is for younger girls with middle-class
positioning, For this reason, they need a different look and feel to attract
young girls.
Solution: For this reason, Wisdom approach is to create a different brand
platform from Corel V.’s which is younger and more energetic based on
different characteristics of the two girls. The tailored work also relates to
media targeting and game mechanism
Scope of work:Digital marketing social & content management
Result: In 3 months our content had reached out more than 100 thousands
user on facebook – organic and engaged with 32,786 users.
MARGUERITE

42. Content Style
For this segment, Marguerite focuses onyouthful, girly style with
bright colors and natural concept. And daisy - Marguerite symbol
is also made use ofin almost designs.

43. Situation: Also a part of Corele V. group, Malefix was undergarment product line for
man, affordable for daily use. The mission Malefix carried was to change perception of
Vietnamese men to be more fashionable even for their underwears.
Solution: Men were irrational and a little bit lazy towards their underwears use.
Wisdom knew that a educational tone of voice would not work, so we tried for
something more fun but polite like the French way.
Scope of work: Brand platform & Social marketing
Result: The social content and activities sparked humour by the smart and casual tone
of voice and triggered a lot of attention from young population. All of promotion
campaigns following afterward were a success with sold-out results.
In the early of 2018, we have achieved:
▶ 116,904 user engagements
▶ 3 million users reached
▶ 30,548 users were driven to Mâlefix website
▶ Almost half million video views on Facebook
MÂLEFIX

44. Art Direction
Wisdom has been leading the concept and visual onfanpage of
Mâlefix to follow maroon tone in order to describe the luxury and
elegance of clients, and that meets Mâlefix’sobjectives.

45. Situation: Kaylee is a young fashion startup specialised in shoes and accessories. Unlike
other startups, they knew from the beginning that in order to prosper in fashion
industry they needed a well thought out and invested brand strategy.
Solution: Since the brand targeted working professionals, Wisdom believed the best
brand proposition should be comfort. We also executed the brand strategy primarily on
digital platform to approach the right target groups with a friendly tone of voice.
Scope of work:
- Brand platform
- Digital marketing
- Social marketing
Result: Fanpage growth:
▶ Increased 5,042 fans
▶ 46,676 fans engagements
▶ Over 2,3 millions users reached
▶ 214,511 traffics were pulled to Kaylee website
KAYLEE

46. Art Direction
On fanpage of Kaylee, all images were designedby Wisdom, including the images for
social posts on fanpage, cover, avatar of Facebook, the new collections as well as PR
banner,… The concepts and visual are also various, such as: PNG, GIF, Video,…
With target customer is the office ladies, Kaylee's designs are primarily focused on pastel
colors and plain backgrounds.

47. Situation: Toocha was a historical milk tea brand from Taiwan that just launched in
Vietnam. The brand wanted to differentiate from the market by its heritage; for this
reason, the brand strategy and communications were quite different
Solution: Unlike other milk tea brand, Toocha promoted its heritage, healthy
ingredients and the handicraft of its art to the young yet well-educated generation.
Therefore, their brand identity was a balanced mix between vintage and modern
styles with clean background and dark yellow colour.
Scope of work:
- Branding
- Social marketing
- PR
Result: The grand opening was a success with three more stores opened in the
next two months.
TOOCHA

48. Situation: Crescent Mall continuously look for a method to increase real traffic
to stores
Solution: The key success factor of this campaign lied on the tracking method
and how to convert digital trafffic from sites and social platform into real store
trafic
Scope: Social Media, Google Display Network, Adwords
Result: WISDOM surpassed the store traffic commitment in two events
- Website Clicks: 14,000/Month
- Engagement: 32,000/Month
CRESCENT
MALL

49. Tết Tràn Trong Tim
Situation: Topcake is a newly launched brand in Vietnam, who focused mostly on
digital platform to develop its brand and business
Solution: One of the key campaigns during the year for Topcake was Tet. WISDOM
was in charge of promoting this new brand on social platform and committing traffic
to page.
Scope: Social marketing as key activities, WISDOM employed many games and
rewarding schemes to drive traffic to microsite and eventually to store.
Result: Successful execution to introduce Topcake on digital platform
- Click to link game per month: 32,000
- Engagement: 50,000
TOPCAKE

50. Topcake specializes in producing premium packaged confectionery. Focus on freshness, nutrient-richness,
safety and convenience, Topcake is a combination of modern European fresh baking production
technology with over 25 years in the Philippines and over 15 years in Australia.
We created visual products to promote this new brand on social platform and committing traffic to page.
To meet children as target customers and stimulate their taste, we use colorful, playful and youthful hues,
especially pink as the the identity color.
TOPCAKE

51. Situation: Dunkin’ Donuts is an iconic American brand. However, the
cultural gap make the products distant to Vietnamese customers
Solution: Promote opening of Dunkin’ Donuts using both online & offline
PR with a focus on Facebook
Scope: Social media
DUNKIN’
DONUTS

52. Situation: Domino’s Pizza is the No. 1 delivery pizza chain in the world. In
Vietnam, Domino’s Pizza applies ies the same concept and promote them all on
digital platform
Solution: Promote Domino’s Pizza using viral clip and focus on Facebook Client
expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day
Scope: Social media
Result: 53,000 fans at 9% engagement, 65 online orders a day
DOMINO’S
PIZZA

53. Cheese Burger 1k
DILLY BAR X’MAX
Situation: Dairy Queen is American brand which was newly launched in
Vietnam
Solution: WISDOM established and maintained the social platform for a
funny spirit of DQ
Scope: Social media, Facebook, Marketing
Result:
Engagement /month: 13,020
Click /month: 30,000
DAIRY QUEEN

54. Social Hunting New Store Opening
Situation: Location Store Marketing
Scope: Microsite production, Social Media, Facebook Marketing
THE PIZZA
COMPANY

55. Hậu Giang Restaurant launching
Scope: Social media with game
Result:
Engagement: 7,675
Click to website: 10,579
Register for promotion code: 4,511
THE PIZZA
COMPANY

56. The week’s ice-cream flavor
Situation: Is proposed by WISDOM executed in 6 months which brought
exellence result for sales in store
Scope: Social media
SWENSENS

57. Other Services

58. Changing Diabetes in Vietnam
Scope:
Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+ online
newspapers
Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news,
VTV1 – 4 Spots news
Radio: VOV 3 Spot news
Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha
Okia...),
NOVO
NORDISK

59. TECH

60. Situation: Paktor intended to launch new app for singles on mobile platform.
The requirement was to create talkability across social platform and push for
downloads
Solution: A fun viral clip was launched on social video platform YouTube
Result: 415,000 Views on Youtube
PAKTOR

61. Scope: Website
Result: A new website with e-
commerce function integrated with
style following the new brand
guidelines
XUÂN HOÀ

62. Scope: Website
Result: A new website with new
style following the new brand
guidelines
CRILA

63. LET’S TALK!
Shoot us an e-mail at contact@wisdom.com.vn
Old-fashioned phone calls work too 028 710 999 78