Culture is an essential part of the digital mindset and it ́s a global phenomenon. Live the culture that embraces experiments. Have a good situational awareness with data-driven agile development. Get an ability to follow through (ability to deliver and systematic culture of experimentation). Yle Lean-Agile Culture Accelerator is focusing on growing the scope of the cultural transformation and spread the new approach to leadership across the organization.

1. CULTURAL TRANSFORMATION
IS THE NEW STRATEGY
MIRETTE KANGAS
@mirettekangas
Founder of Yle Lean-Agile Culture Accelerator
YLE, Finnish Broadcasting Company
European Broadcasting Union - Cloud Intelligence Seminar
@Geneva 20th of November 2017

2. Kuva: Jukka Kolari Suomen Lean-yhdistys
● Founder of Yle Lean-Agile Culture
Accelerator.
● Lean Culture in Creative Work.
● Focusing on growing the scope of
the cultural transformation and
spreading the new approach
to leadership across the organization.
● Founder member of Yle Areena. Yle´s video and
audio live and on-demand service, strong brand
(like BBC iPlayer) in Finland. Yle Areena was
launched 15th of June 2007.
● Previously leader of service design and project
management
● Company culture and process development in
creative industry, in several digital media
companies
● Background in digital media industry e.g.
Sanoma (leading media company in Nordics),
Nokia
● Master of Arts (Media Science), University of
Lapland
● MBA (Audiovisual Business Admin)
@mirettekangas
@mirettekangas #yle 2017

3. AGILE JA LEAN CULTURE
AT YLE
2009 Yle Areena development team adapted agile way of working.
2012 Lean-vision workshops at Operations.
Benchmarking SAFe, scaling agile to different levels of organization.
2014 New development and management model at all company levels:
Agile budgeting and agile portfolio-management to all internet areas.
2015 Agile management in several units (executives and c-level):
Media, Content Creation, Operations, HR, Communications, Strategy.
2016 Speadring to programming and content creation.
Company’s key strategic and multiplatform programme projects to new
portfolio-management.
2017 Networks (int and ext) spreading. Agile way of working in every unit.
Culture Strategy for Operations.
Yle Lab (programme innovations), multiplatform planning.
New company culture and leadership in focus at Yle.
Yle is benchmark in Finland and internationally.
@mirettekangas #yle 2017

4. • 700/2800 Yle employees actively participating
• Total reach is now 25 %
• 70% of Operations Unit
• 4 executives teams, over 60 C-level participants
• Over 40 teams working with Lean/Agile
• Even small steps in everyone´s work are important
• Now we can talk about cultural change
• Yle Lean-Agile Culture Accelerator is based on organic grow and speeding the company
cultural change, training and coaching teams and individuals, providing support for
management and hosting and planning events.
FROM INDIVIDUAL LEAN-AGILE
DEVELOPMENT TO CULTURAL CHANGE
@mirettekangas #yle 2017

5. @mirettekangas #yle 2017

6. @mirettekangas #yle 2017

7. @mirettekangas #yle 2017

8. @mirettekangas #yle 2017
LEAN CULTURE AND PORTFOLIOS

9. @mirettekangas #yle 2017
AGILE BUDGETING AT INTERNET
DEVELOPMENT
PORTFOLIO

10. @mirettekangas #yle 2017
TRAINING FROM DEVELOPERS
TO C-LEVEL

11. 9.11.2017 KLO 14-16.00
SEISKATORI LUOVA TALO 7.KRS
SUORATOISTO: bit.ly/Kettera
(Huom: Spotifyn osuutta ei tallenneta)
Simon Marcus Jussi Aho Piia Aarnisalo
Toimitusjohtaja,
Fira
VP, Operations at
Spotify
Toimialajohtaja,
HUSLab
Sami Honkonen,
Boss Level Podcast
Hostina
Klo 14 Klo 15.30Klo 15
#DEMO

12. Changing the portfolio-management
model, investment model and budgeting
model to agile does not change you agile.
Changing the company culture and how
people behave - that´s a good start.
@mirettekangas #yle 2017
CULTURAL TRANSFORMATION
IS THE NEW STRATEGY

13. LEADING BY EXAMPLE,
CREATING STRATEGY WITH THE PEOPLE
@mirettekangas #yle 2017
Director of Operations and
Chief Strategy Officer

14. Click here
and
watch
the animation!

16. Yle’s Audience Goals 2018
Strategic goals:
These choises are steering
the change
@EMoisala Yle Smart Data and Audience Insight
Time spend in all yle.fi’s services
under 45 yrs
1
User frequency in all yle.fi’s
content and services
under 45 yrs
Active users of Yle ID
2

17. IT´S ABOUT DISRUPTION
@mirettekangas #yle 2017

18. Reference: Topi Jokinen, Teal Finland

19. @mirettekangas #yle 2017
“Agile
Culture”
@mirettekangas #yle 2017

20. Reference: Sami Honkonen, Boss Level Podcast

23. LEARNING-LOOPS
BY EXPERIMENTS
There are no best practices.
By experiments we will try
to learn and find best practices
in every context.
Reference: Antti Kirjavainen, Flowa

24. PURPOSE IS
TO SPEED UP
THE LEAN CULTURE
IN CREATIVE WORK.
@mirettekangas #yle 2017

25. New strategic thinking:
change occurs through people, it is part of everyday work,
it is not a project.
Culture is essential part of the digital mindset.
It´s a global phenomenon.
@mirettekangas #yle 2017

26. Adaptiveness – Ability to Transform –
Culture of Experimentation –
Continuous Learning – Motivated People – Better Results.
@mirettekangas #yle 2017

27. @mirettekangas #yle 2017
Networks will replace organizations.

28. @mirettekangas #yle 2017
New leadership as a service: enabling, supporting,
removing impediments, showing example every day,
open-mind, supporting emotional safety,
making time for people.
Chief Strategy and Dev Officer

29. CULTURE IS THE NEW BLACK
• Culture that embrace experiments.
• Good situational awareness with data-driven agile development.
• Ability to follow through (ability to deliver and systematic culture of
experimentation).
• Emotional fitness (intelligence).
• Evolutionary purpose, self-management, wholeness (Teal).
• Leadership at complex (Cynefin) environment.
• Networks will replace organizations.
• Organization more like organism, living system and network.
• Your value as a leader is measured by value given at networks.
• It is all about people. Company culture where people and working
together come first.
•
Life is short, be positive and open minded
@mirettekangas#yle2017

30. Founder of Yle Lean-Agile Culture Accelerator
Yle – Finnish Broadcasting Company
WhatsApp +358 40 541 8641
mirette.kangas@yle.fi
Linkedin, Slideshare, Slack Mirette Kangas
Twitter @mirettekangas
Save the Date:
16.2.2018
LEAN CULTURE IN
CREATIVE WORK