1. Working Together for a
Better Tomorrow
NCDC 2012 Annual Meeting
The Spa at the Norwich Inn
January 26, 2012
2. Worst Economic Times in
US History
“We are not going to see any notable economic
development activity anywhere in the northeast
in the next few years. That is actually good for
Norwich. We can and must be using this time
to prepare Norwich and the region for the day
the market returns. We can be ready to capture
our piece of the pie!”
Robert Mills Fall 2008 GNACC Update
5. Logical Approach- “Working Together”
• The “City” of Norwich
• Nobody can do it alone
• “It takes a Village”
• Requires Clear Roles and Responsibilities
• Teamwork is hard
6. This Community…
• Should Be Proud of Progress
• Not in Buildings
• Rather the Prospect of Teaming
7. 2011 Progress 1
Community NCDC
• POCD Update • ITC Construction
• Vibrant Communities • Downtown Programs
• Rock the Docks • Business Attraction
• Farmer’s Market • Business Retention
• Numerous Festivals • Business Park
• Uncas Leap • Economic Dashboard
• Downtown Plan • Council Orientation
11. NCDC Web Page Views Are Holding Steady
Working On A Plan To Refresh Our Look
Number of Visits Direct Traffic Referring Sites
askncdc.com askncdc.com askncdc.com
900 60% 350
800 50% 300
700
40% 250
600
500 200
30%
400 150
300 20%
100
200 10%
100 50
0 0% 0
2010 2011 2010 2011 2010 2011
Time on Site Average Page Views Bounce Rate
askncdc.com askncdc.com askncdc.com
0:05:02 6.0 40%
0:04:19 35%
5.0
30%
0:03:36
4.0 25%
0:02:53
3.0 20%
0:02:10 15%
2.0
0:01:26 10%
0:00:43 1.0 5%
0:00:00 - 0%
2010 2011 2010 2011 2010 2011
12. Social Media
Since July 2011
• 104 People Liked Us
• 37,023 Viewed Posts
• 386 Comments
• 21 Daily Active Users (Avg)
13.
14. Weekly Updates Will Be Posted on Askncdc.com
DOWNTOWN PROGRAMS SUMMARY STATUS W/E 01/21/12
Total Program Inquiries 27
Applications Denied/Withdrawn 3
Unlikely to proceed 9
Active Applications 15
Status of Active Applications *does not total: multiple requests with various status
Applicant working on application(s) 8
Outstanding business/project plan info 1
In NCDC review 2
Returned to applicant for additional information 3
In Evaluation Committee Review 1
Forwarded to CEDF as applicable 1
Approved 0
Requests by Program *could be multiple programs/request
Loans Lease Rebate Code Correction
Denied/Withdrawn 0 2 3
Unlikely to proceed 2 9 7
Active 6 0 0
Approved 0 0 0
Awarded $0.00 $0.00 $0.00
15. Salesforce.com
Contact Relationship Management Tool
• Managing Important Contacts & Information
– Contact Information
– Opportunities
– Jobs Created or Retained
– Space Needed
– Utility Usage (est.)
– Real Estate & Personal Property Tax Impacts (est.)
– Downtown Revitalization Program Use
– Use of Other Incentives
17. Jason Vincent
• Planimetrics – Avon, CT
• Planning, Zoning & Development Consultants
• Works around Northeast
• Firm created the Norwich 2003 Plan of
Conservation and Development
• Doing Norwich 2013 POCD Update
• Knows the Community Strengths and Weaknesses
and is Still…
• Community’s #1 Advocate and Fan
19. Jim O’Shea
• Achievement Unlimited – Norwich, CT
• Consultant Specializing in-
– Strategic Planning
– Leadership Development
– Employee and Staff Skill Development
– Strategic Selling
• Will be leading NCDC board retreat this spring
• Will facilitate updating NCDC Strategic Plan
