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Do Now - Quiz


What do you
remember about the
work we completed
last term?

Complete the quiz!
Using financial data to
 measure and assess
    performance
Learning Objectives


By the end of this lesson you should be able to:

1. Analyse how income statements are used to assess
   performance and potential.

2. Understand the importance of profit utilisation and
   profit quality.
Sources of financial data


   Companies are required to produce an annual report –
   but what does it contain and why produce it?
Income      This measures the business' performance over a given period of time,
statement   usually one year. It compares the income of the business against the
            cost of goods or services and expenses incurred in earning that
            revenue. It shows if a business has made a profit or loss.
Balance     This is a snapshot of the business' assets (what it owns or is owed)
sheet       and its liabilities (what it owes) on a particular day - usually the last day
            of the financial year.
Cash flow   This shows how the business has generated and disposed of cash and
statement   liquid funds during the period under review. [note: AQA BUSS3 does
            not require you to study cash flow statements]
Key users of financial data


60 second challenge…..              Examples include:
                                    Investors
  List the key users of accounts.   Lenders
                                    Creditors
                                    Customers
                                    Employees
                                    Government
                                    Analysts
                                    Media
                                    But why would they want this
                                    information?
Which club would you invest in?
What is an Income Statement


  A historical record of the trading of a
 business over a specific period (normally
                 one year)

   Shows the profit or loss made by the
business – which is the difference between
 the firm’s total income and its total costs
Example income statement




Profit
after
 tax
Revenue, Cost of Sales
                    & Gross Profit
 Category      Explanation

 Revenue       Revenues (sales) during the period.



Cost of sales Direct costs of generating revenues go into “cost of sales”:
              Cost of raw materials, components, goods bought for resale,
              direct labour costs.
                                                                 You did this in
Gross profit   The difference between revenue and cost of sales.      AS!
               Gross Profit = Revenue – Cost of sales.

               Gross Profit Margin (%) = Gross Profit/ Revenue x 100
               • Useful measure showing how much profit is generated from
                 every £1 of revenue before overheads and other expenses are
                 taken into account.
Overheads and Operating Profit

Category           Explanation
Distribution &     Operating costs and expenses that are not directly related to
administration     producing the goods or services are recorded here:
expenses           Distribution costs (e.g. marketing, transport), administrative
                   expenses and overheads.


Operating profit   A key measure of profit. Operating profit records how much
                   profit has been made from the trading activities of the
                   business.
Net profit

Finance           Interest paid on bank and other borrowings, less interest
expenses          income received on cash balances. A useful figure for
                  shareholders to assess how much profit is being used up by the
                  funding structure of the business.

Profit before tax Calculated as operating profit less finance expenses
Tax               An estimate of the amount of corporation tax that is likely to be
                  payable on the recorded profit before tax.

Profit            The amount of profit that is left after the tax has been accounted
attributable to   for. Shareholders then decide how much of this is paid out to
shareholders      them in dividends and how much is left in the business.
Practice


Complete the handout
and learn more about the
three parts of the Income
Statement.

You may need a
calculator.
Your worksheet
Your task…


Profit or Loss?

Fill in the gaps & calculate:
  GROSS PROFT margin
  NET PROFIT margin

Add comments and
observations to the ‘definitions’
section.
The answers…
The answers
The answers
What is profit quality?

              Profit quality looks
                at whether the
              reported profit can
                 be sustained.

                  What are the benefits of
                  considering profit in the
                  short, medium and long
                           term?
High v Low Quality Profit


High quality profit              Low quality profit
Profit which can be repeated     Difficult to repeat
or sustained
                                 Includes one-off profits (e.g.
Not reliant on one-off profits   from the sale of surplus assets
                                 or businesses)
Shareholders can have some
confidence in the profit trend   Shareholders need to adjust
                                 reported profit to assess what
                                 the likely profit is for next year
What is profit utilisation?



               The way in which profit
 Consider:     is being used, i.e. – put
 Long and
short-term      back into the business
objectives        (retained profit) or
                     distributed to
                     shareholders.
Create a question!


Create a question to test another student in the
group.

Don’t forget to note the answer!
Re-cap Learning Objectives

You should now be able to :

1. Analyse how income statements are used to assess
   performance and potential.

2. Understand the importance of profit utilisation and
   profit quality.

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3.3 using financial data to measure and assess performance (part 1) - moodle

  • 1. Do Now - Quiz What do you remember about the work we completed last term? Complete the quiz!
  • 2. Using financial data to measure and assess performance
  • 3. Learning Objectives By the end of this lesson you should be able to: 1. Analyse how income statements are used to assess performance and potential. 2. Understand the importance of profit utilisation and profit quality.
  • 4. Sources of financial data Companies are required to produce an annual report – but what does it contain and why produce it? Income This measures the business' performance over a given period of time, statement usually one year. It compares the income of the business against the cost of goods or services and expenses incurred in earning that revenue. It shows if a business has made a profit or loss. Balance This is a snapshot of the business' assets (what it owns or is owed) sheet and its liabilities (what it owes) on a particular day - usually the last day of the financial year. Cash flow This shows how the business has generated and disposed of cash and statement liquid funds during the period under review. [note: AQA BUSS3 does not require you to study cash flow statements]
  • 5. Key users of financial data 60 second challenge….. Examples include: Investors List the key users of accounts. Lenders Creditors Customers Employees Government Analysts Media But why would they want this information?
  • 6. Which club would you invest in?
  • 7. What is an Income Statement A historical record of the trading of a business over a specific period (normally one year) Shows the profit or loss made by the business – which is the difference between the firm’s total income and its total costs
  • 9. Revenue, Cost of Sales & Gross Profit Category Explanation Revenue Revenues (sales) during the period. Cost of sales Direct costs of generating revenues go into “cost of sales”: Cost of raw materials, components, goods bought for resale, direct labour costs. You did this in Gross profit The difference between revenue and cost of sales. AS! Gross Profit = Revenue – Cost of sales. Gross Profit Margin (%) = Gross Profit/ Revenue x 100 • Useful measure showing how much profit is generated from every £1 of revenue before overheads and other expenses are taken into account.
  • 10. Overheads and Operating Profit Category Explanation Distribution & Operating costs and expenses that are not directly related to administration producing the goods or services are recorded here: expenses Distribution costs (e.g. marketing, transport), administrative expenses and overheads. Operating profit A key measure of profit. Operating profit records how much profit has been made from the trading activities of the business.
  • 11. Net profit Finance Interest paid on bank and other borrowings, less interest expenses income received on cash balances. A useful figure for shareholders to assess how much profit is being used up by the funding structure of the business. Profit before tax Calculated as operating profit less finance expenses Tax An estimate of the amount of corporation tax that is likely to be payable on the recorded profit before tax. Profit The amount of profit that is left after the tax has been accounted attributable to for. Shareholders then decide how much of this is paid out to shareholders them in dividends and how much is left in the business.
  • 12. Practice Complete the handout and learn more about the three parts of the Income Statement. You may need a calculator.
  • 14. Your task… Profit or Loss? Fill in the gaps & calculate: GROSS PROFT margin NET PROFIT margin Add comments and observations to the ‘definitions’ section.
  • 18. What is profit quality? Profit quality looks at whether the reported profit can be sustained. What are the benefits of considering profit in the short, medium and long term?
  • 19. High v Low Quality Profit High quality profit Low quality profit Profit which can be repeated Difficult to repeat or sustained Includes one-off profits (e.g. Not reliant on one-off profits from the sale of surplus assets or businesses) Shareholders can have some confidence in the profit trend Shareholders need to adjust reported profit to assess what the likely profit is for next year
  • 20. What is profit utilisation? The way in which profit Consider: is being used, i.e. – put Long and short-term back into the business objectives (retained profit) or distributed to shareholders.
  • 21. Create a question! Create a question to test another student in the group. Don’t forget to note the answer!
  • 22. Re-cap Learning Objectives You should now be able to : 1. Analyse how income statements are used to assess performance and potential. 2. Understand the importance of profit utilisation and profit quality.

Notes de l'éditeur

  1. Use A,B, C for feedback.Stand-up if your bday is in Jan to March – utilise for questioning why?
  2. Handout
  3. Practice handout – go through answers
  4. 2nd Practice handout – go through answers
  5. Choose MA – Routine/ non-routine
  6. Use MA for short/ long-term objectives.Students to complete ‘Income Statement Questions’ – Peer assess answers
  7. Use questions to test other students in the group – lolly stick names.