2. STATION
INFO
OurTargetMarket
60 000 Listeners in Johannesburg
30 000 Listeners Worldwide
LSM 9-10 Highly Affluent Listeners
Age 16-60 +
•ChaiFm is the No 1 Jewish Talk and
Information station in Johannesburg
•ChaiFm is the only English Jewish talk
station in the world
•ChaiFm is an award winning station at the
MTN Radio Awards 2012 /2013
•Friendly presenters, engaging topics and
promoting the sound of life
4. OURPRODUCT
RANGE
Airtime
We know what our listeners want. Based on -air interactions, brand activations, social media and
feedback from listeners we can accurately determine our gender, age and LSM group of our audience.
ChaiFm makes it our objective to ensure your campaign will reach the targeted audience.
Airtime Rates Attached
Sponsorships
A sponsorship is an opportunity to be associated with an on air feature of your choice, such as News,
Traffic or music features. Give your business an identity that your customer will remember
5. OURPRODUCT
RANGE
How do Sponsorships work?
Generic commercials are grouped with other commercials; sponsorships allow your commercial to flight
alone.
Sponsorships also come with a loading fee as these are premium products-30% loading.
You get:
Opening Billboard-This News is sponsored by Cell C-The Power is in Your Hands.
Your commercial goes out after the opening billboard
Then the News feature goes out
Closing Billboard-That News was sponsored by Cell C-The Power is in Your Hands
Billboards are no longer than 7 seconds and are read live by the Radio Presenter
Live Reads
Live reads are great for clients who would like a quick turn around and get people excited about their
products. Live reads have a strong call to action value and the listening audience might feel that the Radio
Presenter are endorsing this product and be more likely to purchase. These can form part of a client's
campaign for 50% loading.
6. OURPRODUCT
RANGE
Events
Chai Fm has an event's team ,geared to handle local events like:
Outside Broadcasts:
Breakfast Show= R20 000/other Shows= R15 000
Chai Fm Presenters on the Move= R3 000
Chai Fm Activation Team= R5 000
