Southwest Airlines Digital Marketing Strategy
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A digital marketing strategy created for Southwest Airlines. (owned by Mitchell Swan)
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Southwest Airlines Digital Marketing Strategy
- 1. Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
- 2. Social Media Marketing • Hire Social Media Specialist
- 3. Facebook + Twitter • Social Media Contests • Company News • Special Offers/Discounts • Flight Information
- 4. Southwest Airlines Blog • NEW BLOG • Public Engagement • Traveling Tips • Destination Pictures • Flying experiences
- 5. Instagram • "Blog on the Go” • Pictures – Flights – Airports – Destinations • Special Giveaways – Follow account – Like/Comment on pictures – Win free stuff
- 6. Special Gifts • Special gifts under seats • Free flights • Free drinks • Free upgrade to 1st Class • Free alcohol beverage on delayed flights
- 7. Budget • Digital Marketing Strategy (3 months) – $120,000 • Google Adwords – $9.1 million • Social Media Specialist – $50,000 • Free flights – $9.3 million • Free incentives – $2 million 2015 Budget: $20.5 Million
- 8. BIG IDEA • Audience – Families – Business travelers • New Target – College Students
- 9. Southwest March Madness • Top 8 Schools – 10% flight discount for undergrads • Championship School – 20% flight discount for undergrads • Top 10 best brackets – Win a free flight
- 10. Southwest Airlines Digital Marketing Strategy • Catches Public Attention • Cost Efficient • Creative • Innovative • Engaging • New Client Base • WILL CREATE HIGHER REVENUE