A three part presentation at Seattle University on how social media is changing how nonprofits communicate.

1. SOCIAL MEDIA
CHANGING THE LANDSCAPE FOR
NONPROFIT COMMUNICATIONS
#SocMedSU
@ZANARAMA

2. AGENDA
What’s possible
with social media
Create great
content
Social media
policies

3. WE ALL LEARN TOGETHER

4. WHO’S IN THE ROOM?

5. DEFINITION
Broad definition of social media as networks, technology &
tools that allow us to connect with others and share
information.

6. WHAT’S POSSIBLE NOW
social media’s unique capabilities

7. WHERE WE’VE BEEN

8. WHERE WE’VE BEEN

9. WHERE WE’RE GOING

10. A DIFFERENT BEAST
Flickr: sofa

11. WHAT’S POSSIBLE

12. WHAT’S POSSIBLE

13. WHAT’S POSSIBLE

14. WHAT’S POSSIBLE

15. WHAT’S POSSIBLE

16. BROADCASTER

17. BROADCASTER

18. BROADCASTER

19. BROADCASTER

20. LISTENING
Image: wwworks

21. LISTENING

22. LISTENING

23. LISTENING

24. NEW WAYS OF
WORKING
Image: Flickr koalazymonkey

25. NEW WAYS OF
WORKING
Flickr: Wayne Large

26. NEW WAYS OF
WORKING

27. NEW WAYS OF
WORKING

28. NEW WAYS OF
WORKING

29. NEW WAYS OF
WORKING

30. NEW WAYS OF
WORKING

31. NEW WAYS OF
WORKING

32. HOW DO YOU BECOME
MORE HULK?

33. DOES THIS AFFECT
YOU?

34. BE HUMAN

35. STRATEGY BEFORE
GADGETRY

36. YOU’RE NEVER DONE

37. Flickr:mrmac09
BREAK
15 minutes & back for creating content

38. CREATING GREAT CONTENT
Be heard & create change

39. What should we say
on social media?

40. Can you compete with this
noise?

41. YOUR SOCIAL MEDIA
GOALS

42. YOUR SOCIAL MEDIA
GOALS
Be seen as a thought leader in your issue area
ID & mobilize new people for your cause
Crowdsource, or get feedback, on ideas
What are your goals?

43. KNOW YOUR
AUDIENCE
Flickr:libertinus

44. What problem can
my nonprofit solve
for them?

45. WORKSHEET TIME

46. Where do their interests
and your mission
connect?

47. HERE’S THE DEAL
What your supporters
think about
What you think
Your about
mission
Family
Your
Rest of mission
life Rest of
life
Work

48. CONTENT ON-RAMPS GRIST

49. FOUNDATION FOR
EARLY LEARNING

50. AVOID THE PRESS
RELEASE
Your
mission
statement

51. AVOID THE PRESS
RELEASE
Ending
hunger in
Western
Washington

52. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington

53. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington
Food
Waste

54. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington
Food
Gardening Waste

55. AVOID THE PRESS
RELEASE
Farm Bill
Nutrition
Ending
hunger in
Western
Washington
Food
Gardening Waste

56. WORKSHEET TIME

57. MATCH AUDIENCE &
MESSAGE
Your
Your
audience Awesome
issues &
& what content!
goals
they want

58. WHICH CHANNEL
WORKS BEST?

59. WHICH CHANNEL
WORKS BEST?

60. CUT THRU THE NOISE
It’s not all about
you
Curate along with
create
Ask questions
Flickr:semuthutan

61. Flickr:mrmac09
BREAK
15 minutes & back for social media policies

62. SOCIAL MEDIA POLICIES
Expanding your reach while protecting your brand

63. BLURRING THE PERSONAL &
PROFESSIONAL LINES

64. OPPORTUNITY
“Think about the information you are
sharing online and who might be reading
it – but not from a place of fear or
‘something bad will happen.’ Also think
about opportunities and benefits.”
Beth Kanter
http://www.bethkanter.org/private-parts/

65. GETTING TO KNOW YOU

66. MORE VOICES
TELLING YOUR STORY

67. MORE VOICES
TELLING YOUR STORY

68. MORE VOICES
TELLING YOUR STORY

69. WON’T HAPPEN BY
ACCIDENT
Social media
policies
Training
Image Flickr:calsidyrose

70. “Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company and its
reputation as well as mine. Period. “
Amber Naslund
Blogger, Brass Tack Thinking

71. SOCIAL MEDIA
POLICY
Flickr:noneck

72. SOCIAL MEDIA
POLICY
Organization’s values
What do you encourage
people to post?
What needs approval first?
When to alert management
flickr: sopues

73. SOCIAL MEDIA
POLICY
Flickr:doctor_keats

74. SOCIAL MEDIA
POLICY

75. SOCIAL MEDIA
POLICY

76. SOCIAL MEDIA
POLICY
Idealware –
Nonprofit Social
Media Policy
Workbook
http://bit.ly/
nposmpolicy

77. TRAINING
Bring your policy to life:
Review it with all staff
Ongoing conversation
as tools evolve
Point out who’s doing it
well & don’t be afraid to
correct staff

78. TRAINING
RESOURCES
NTEN
Idealware
Beth Kanter
http://bit.ly/
NPOSMResources
Flickr:zzpza

79. GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy hour, or does that help provide a
human connection point? When does the
personal side of social media overwhelm the
professional, or vice versa?”
Abby Nafziger , AmeriCorps VISTA at NPower

80. WORKSHEET TIME

81. QUESTIONS & COMMENTS

82. STAY IN TOUCH
Zan McColloch-Lussier
zan@mixtapecommunications.com
@zanarama on Twitter
Today’s slides at
Slideshare.net/MixtapeCo