2. Bath & Body Works What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/16256812 The Company Launched in 1990 in New Albany, OH A brand was launched under the Umbrella of the Limited Company.

3. Products Solds

4. Company Size Total Stores = 1606 United States Canada Middle East Total Selling Sq Feet= 3,850,000 Company Net Sales (in millions)= $2,515

5. Who is the Target Customer? Primary: Women age 18-44 Product categories target specific customer based on the products Secondary: Men and Children Products specifically geared

6. Current Marketing Srategy Integrated Marketing Bounce-Back Coupons Direct Mail Email Capture Mobile Coupons Facebook YouTube

7. YouTube Online Web Commercials to introduce new products Customer get to share reviews, how to use coupons to get the best deal http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5

8. Facebook Fans get exclusive free gifts Customers also have chances to Facebook Chat with creators of the products Fans get a chance to review products and talk about their Bath & Body Works experiences http://www.facebook.com/bathandbodyworks

9. SWOT Analysis Strengths Reasonable Price Recognized Brand Image Strong Customer Loyalty Weakness Large box company that carry same type of products Unsuccessful promotion of new natural products

10. SWOT Analysis Cont. Opportunity E-Commence- better understanding of target market Social Media Optimization Twitter Promote and educate natural products Threats Reduced Spending due to economy Competition form other body care shops

11. New Digital Marketing Strategy Stronger presence on Twitter Social Shopping on Website