What works in digital today?

•

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Mladen Borisov

Facebook in 2015 Workshop with eleven.bg

Marketing

What Works in Digital Today:
Facebook in 2015

What to expect
Awareness
Engagement
Popularisation

What NOT to expect
Instant sales
Instant trust
189 832 972 likes

The content
Calendar
Real time
Don’t overpost

What to expect
Awareness
Engagement
Popularisation
Why organic facebook
reach drops off
2012 2013 2014 2015
16%
9%
2.5%
?%

Native Facebook Videos Get More Reach Than Any Other
Type of Post

Resources:
insidefacebook.com
socialmediaexaminer.com

Mladen Borisov
mladen@traincamp.me
Thank you,
fellows!

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