July 26 @ 6:00 pm - 8:00 pm Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well. Motto: If you aren’t living on the edge, you’re taking up too much space. Session Details: Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work. In this session Britney will uncover: Where Search is today Where Search is going How to prepare for the future (complete with executable takeaways). And much more Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.

1. @BritneyMuller

2. 4 Takeaways

3. 1. Where Is Search Today?

4. Search Engine Result Page
SERP Features
Are Taking Over!

5. Search Engine Result Page

6. Search Engine Result Page

7. Search Engine Result Page

8. MozCast Data

9. 5 Major Ranking Factors

10. https://www.technologi.st/wp-content/uploads/2016/02/network1.JPG
Links

11. https://www.technologi.st/wp-content/uploads/2016/02/network1.JPG
Links

12. http://www.seerinteractive.com/labs/how-do-they-make-money/
Quality content

13. http://www.seerinteractive.com/labs/how-do-they-make-money/
Quality content

14. On-Page Optimization
Index-able

15. On-Page Optimization
Index-able

16. On-Page Optimization
Quality Content
Index-able

17. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description

18. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description

19. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)

20. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)

21. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)
Image Alt Text <img src="grumpy-cat.gif" alt="Grumpy Cat glaring
at gluten free catnip">

22. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)
Image Alt Text <img src="grumpy-cat.gif" alt="Grumpy Cat glaring
at gluten free catnip">
<h1><h2><h3> Markup

23. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)
Image Alt Text <img src="grumpy-cat.gif" alt="Grumpy Cat glaring
at gluten free catnip">
<h1><h2><h3> Markup
Schema Markup (Schema.org)

24. On-Page Optimization
Quality Content
Index-able
Page Title & Meta Description
Page URL (moz.com/beginners-guide-to-seo/)
Image Alt Text <img src="grumpy-cat.gif" alt="Grumpy Cat glaring
at gluten free catnip">
<h1><h2><h3> Markup
Schema Markup (Schema.org)

25. Engagement Metrics

26. Engagement Metrics

27. Engagement Metrics

28. Speed

29. Over 53% of people will abandon a page if it
takes more than 3 seconds to load
Speed

30. Image Compression Helps Page Speed

31. Without Losing Image Quality:

32. 2. The Future Of Search

33. Featured Snippets will increase &
become more interactive

37. Where do voice results come from?

38. Featured Snippets!

41. Google Home:

42. Google Home:

43. Google Home:

44. Google Home:

45. Voice will start to incorporate display

46. Farewell Apps

54. Google I/O 2016 PWA Talk Screenshot

55. The Future is PWAs!
(Progressive Web Apps)

56. Loaded in .26 seconds!!!
PWAs instantly cache entire sites

57. Other PWA Features:
Learn More Here!

58. Other PWA Features:
Learn More Here!

59. Other PWA Features:
Learn More Here!

60. Other PWA Features:
Learn More Here!

61. Other PWA Features:
Learn More Here!

62. Other PWA Features:
Learn More Here!

63. Other PWA Features:
Learn More Here!

64. 3. Work Smarter, Not Harder (Increase ROI)

65. Photo Citation: 123-reg.co.uk
Flip The Acquisition Funnel On Its’ Head

66. Photo Citation: 123-reg.co.uk
Flip The Acquisition Funnel On Its’ Head

69. Elective Surgery
Personal Injury
Other Examples: Opportunity Gap:

70. Elective Surgery
Personal Injury
Other Examples: Opportunity Gap:
Price + Before and
After Photos

71. Elective Surgery
Personal Injury
Other Examples: Opportunity Gap:
Price + Before and
After Photos
What to do in an
accident

72. Keyword Data Reveals Opportunity Gaps

73. Keyword Data Reveals Opportunity Gaps

74. Moz Keyword Explorer:

75. Moz Keyword Explorer:

80. Google Keyword Planner:

81. Google Keyword Planner:

84. 4. Discover Your Online Opportunities

86. Google Suggest:

87. Google Suggest:

88. Google Suggest:

89. Google Suggest:

90. Google Suggest:

91. Google Trends:

92. Google Trends:

93. Google Trends:

94. Google Trends:

95. Google Trends:

96. Quick Site Analysis

99. Mozbar
https://moz.com/products/pro/seo-toolbar
It’s free!

102. Know Your Industry’s SERP Features

105. tidings.com/vault/local-serp-topography.html

106. 1. Where Search is today

107. 1. Where Search is today

108. 1. Where Search is today
➢
○
○
➢
➢
➢
➢

109. 2. The Future Of Search

110. 2. The Future Of Search

111. 2. The Future Of Search

112. 2. The Future Of Search

113. 3. Work Smarter, Not Harder (Increase ROI)

114. 3. Work Smarter, Not Harder (Increase ROI)

115. 3. Work Smarter, Not Harder (Increase ROI)
➢

116. 3. Work Smarter, Not Harder (Increase ROI)
➢
Resources:
★
★
★
★
★

117. 4. Discover Your Online Opportunities

118. 4. Discover Your Online Opportunities
➢
➢

119. Stay curious

120. @BritneyMuller
britney@moz.com

125. SEO best practices for URLs | Moz
5.6% CTR
What is a URL (Uniform Resource Locator)? | Moz

126. SEO best practices for URLs | Moz
5.6% CTR
What is a URL (Uniform Resource Locator)? | Moz
2.99% CTR

127. Domains - SEO Best Practices | Moz
5.25% CTR
This one was just dumb...

128. Domains - SEO Best Practices | Moz
5.25% CTR
What is a Domain Name? | Moz
This one was just dumb...

129. Domains - SEO Best Practices | Moz
5.25% CTR
What is a Domain Name? | Moz
1.95% CTR
This one was just dumb...

130. Domains - SEO Best Practices | Moz
5.25% CTR
What is a Domain Name? | Moz
1.95% CTR
This one was just dumb...

131. Answer

132. 2.51% CTR

133. 2.51% CTR

134. 7.01%CTR
2.51% CTR

135. Optimize For Intent

136. Research SERP Feature Page

137. Research SERP Feature Page

138. Research SERP Feature Page

139. Research SERP Feature Page

140. Research SERP Feature Page

141. Research SERP Feature Page

142. Compare Findings To Your Page

143. Compare Findings To Your Page

144. Compare Findings To Your Page

145. Compare Findings To Your Page

146. Compare Findings To Your Page

147. Evaluate Differences:Metric GoDaddy Moz
Words on page 650 2621
List Markup <H2> <H3>
Photo Markup Hosted on domain, not
optimized
Not hosted on domain,
optimized
Page Authority 56 75
Domain Authority 96 90
Page Speed 2.023 seconds 3.783 seconds
Organic Traffic 3,367/mo 1,548/mo
Backlinks 159 998
Published Date 9/16/15 7/15/16
Reading Level 7th Grade 6th Grade

148. Evaluate Differences:Metric GoDaddy Moz
Words on page 650 2621
List Markup <H2> <H3>
Photo Markup Hosted on domain, not
optimized
Not hosted on domain,
optimized
Page Authority 56 75
Domain Authority 96 90
Page Speed 2.023 seconds 3.783 seconds
Organic Traffic 3,367/mo 1,548/mo
Backlinks 159 998
Published Date 9/16/15 7/15/16
Reading Level 7th Grade 6th Grade

149. Where People Begin TheiR Search:

150. Rel=Prerender/Prefetch To Also Help Page Speed:

151. Rel=Prerender/Prefetch To Help Page Speed:
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>

152. Rel=Prerender/Prefetch To Help Page Speed:
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links
(Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>

153. Rel=Prerender/Prefetch To Help Page Speed:
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links
(Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future
navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>

154. Refurbish Your Top Content:
Highest Converting Webpage:
+Share Tidbits/Teasers on: