Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. Yet, many brands fail to realize the potential of mobile. Here are 21 recent stats on how mobile is changing the way people research and buy.

1. 21
Mobile Commerce Statistics
Every Consumer Brand
Should Know

2. Tablet and
smartphone adoption

3. , _
JI.,...________
At the end of 2013, 74% of
U.S. mobile phone users
owned a smartphone and
55% owned a tablet

4. By 2015, 81% of all U.S. cell phone users will
have smartphones
Source: eMarketer

5. Tablet users spend
20% more than
Smartphone users

7. Consumer behaviour and
m-commerce trends

8. 2013
••••••••••••~
In 2013, U.S. mobile
commerce sales grew
63% to $34.2 billion
Source: Internet Retailer
$ mobstac.

9. FORECAST
61bn ·•25bn
The number of m-commerce retail sales is
expected to rise to $61 billion for tablets and
$25 billion for smartphones and other mobile
devices by 2016
Source: lnvesp
$ mobstac"

10. 16D/o 13.30/o
In the U.S.,16% of men and 13.3% of women
are interested in using their phone to make
purchases
Source: Kantar Media

11. 40D/o
Source: Business Insider
Traffic from mobile
accounted for 40% of
total online shopping
visits on Black Friday
in 2013
$ mobstac,

12. 62% of smartphone
users have bought
physical goods through
their mobile devices in
the last six months
Source: lnvesp
62D/o
$ mobstac.

13. 25Dfo
Mobile is estimated to account for 25% of
all U.S. online sales by 2017
Source: eMarketer
$ mobstac,

15. In-store shopping

16. 750/o
OFF
Source: Business Insider
U.S. mobile coupon users
will rise to 53.2 million in
2014
$ mobstac.

17. 41Dfo 750/o
,-- OFF __
39Dfo
41% shoppers said they redeemed mobile
coupons at a department store and 39%
mentioned clothing stores
Source: Business Insider

18. 57% of smartphone users visit the company's
site or app while in-store
Source: EConsultancy
$ mobstac.

19. 44% of U.S. shoppers admit to showrooming
Source: Vibes
$ mobstac.

20. Apps or mobile websites

21. Source: Flurry
The average consumer
spends 127 minutes
in mobile applications a day
$ mobstac,

22. 78D/o
78% of smartphone users access a retail site
through a mobile app
Source: comScore
$ mobstac.

23. 40% of mobile consumers turn to a competitors
website after a bad mobile web experience
Source: Google
$ mobstac.

24. 18bn
2012
fJ
aa
ac
26bn
2013
In 2013, revenue attributable to mobile apps
was $26 billion - up 70% from $18 billion in
2012
Source Gartner
$ mobstac.

25. THE ULTIMATE
MOBILE COMMERCE HANDBOOK
Mobile design and development best practices
fore-commerce businesses
$ mobstac,

26. Social media and
commerce

27. 51% of Facebook referrals for
publishers come from mobile

28. ~
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~
~
~
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~
~
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' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' '
65% of shoppers use social media to find the
perfect gift
Source: Mashable
$ mobstac.

29. 67Dfo
67% of shoppers purchased a gift they found
on social media
Source Mashable
$ mobstac.

30. Facebook, Pinterest and Twitter are the top
three social networks shoppers use to find
a gift
Source Mashable
$ mobstac.

32. MobStac is the world's first mobile commerce platform for developers
delivering exceptional mobile commerce apps on iOS, Android and Windows.
We offer robust SDKs and backend services for developers specializing in app
development fore-commerce businesses and consumer brands.
Ask us how MobStac can help you
www.mobstac.com
developer.mobstac.com
- Reach us on twitter: @mobstac
Investors Presence
·•1•·•1•· ACCELCISCO ~ PARTNERS
Bangalore, New York

34. 21
Mobile Commerce Statistics
Every Consumer Brand
Should Know
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