Social media gave us real time interactions. Brands talk to customers. Customers talk to brands. Why do we need technology in this process? We’re talking with brands online or offline but technology give us continuous communication. We can engage online, offline and mixing these worlds in one. Now there isn’t online and offline. Now we’re a part of digital world. Let's get some technology before we will start http://www.youtube.com/watch?v=ooHgJ6ElfA4
2. Who are we
Anna Robotycka, Managing Partner @FaceADDICTED
# over 10 yrs of creating & implementing brand communication strategies
# social media specialist / leading agency with over 3mio fans in social
communities
# ex PR supervisor of Burger King, KFC, Pizza Hut, Starbucks in CEE
@ankarobotycka
Fb.com/anka.robotycka
Piotr Krauschar, Managing Partner @Mobberry
# over 13 yrs of new media & online-offline projects
# ex CEO @Wrzuta.pl (largest CEE videosharing website)
# responsible for The Addictives Group’s business development
@krauschar
fb.com/piotr.krauschar
6. # to improve your knowledge of mixing data and
technologies within different opportunities
# to show you how to use social media data to suit your
clients with their needs
# to give you a set of tools and ideas that will help you
implement and track actions in your business
34. Drives Sales
Drive sales to both current and
new customers
22% of claims to date from fans
78% from non-fans*
*Excludes any offer with <250 total claims
Unique Codes/Barcodes
Viral
Measurable
35. Profile based targeting
2.3 million
“party lovers”
who like drinking, socialising,
whiskey, jack daniels, jd coke,
jack daniels tennessee
whiskey, bars, clubbing, pubs,
drinks with friends, friday
nights, partying, partying with
friends, nights out with
friends, nights out, drinks
27 million
users in
the UK
17 million
18-35 yr
olds in the
UK