See the presentation we gave at our talk on analytics and app monetization.

1. App or Treat Largest Mobile Ad Exchange Analytics

2. Agenda 2 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

3. Largest Mobile Ad Exchange Largest Mobile Ad Exchange 20+ Ad Networks. 3500+ Publishers. 4+ Billion Impressions. 3 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

4. Mobile App Trends Over 2Billion+ iPhone Applications Downloaded Over100,000 Applications in the App Store $25+ Billion Marketplace in the next 5 years Largest Mobile Ad Exchange App Store is growing at 28% per month; adding ~200 apps/day Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps Device Breakdown: 56% are iPhone; 43% are iPod Touches Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data connection present) 4 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

6. 73% have more than 5 Apps

7. Pre-iPhone: Most users downloaded 2-3 apps and give up

8. Metrics for Application Success

9. Downloads

10. Use Frequency

11. Longevity

12. Usage Time

13. Engagement

14. Calls to ActionLargest Mobile Ad Exchange 5 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

16. 73% have more than 5 Apps

17. Pre-iPhone: Most users downloaded 2-3 apps and give up

18. Metrics for Application Success

19. Downloads

20. Use Frequency

21. Longevity

22. Usage Time

23. Engagement

24. Calls to ActionLargest Mobile Ad Exchange 6 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

25. Usage Frequency and Time Falls Rapidly Deletion and shift to newer applications Average usage time declines by a third during the first month, ~5 minutes average Average application audience retention 5% after 1 month and 1% after 3 months 7 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

27. September 2008: $15,000

28. Feb 2009: $150,0008 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

30. Solves problem in a way that no other app does, can’t be found elsewhere

31. Requires timeliness and insight

32. Ubiquitous

33. Go to resource for a need

34. Most downloaded application for a problem

35. Requires creating something that goes viral spreads quickly and deeply9 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

37. People should want to blog/tweet/email about the app

38. Users should want to show it off to people online

39. Understand your App Category

40. Time Saver

41. Time Killer10 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

43. Top 100 List increases new users by 5x-10x

44. Multiple Launch Promotions

45. Blog/News Stories

46. Mobile Media

47. Promote on Websites

48. Setup Analytics

49. Utilize Advice from User Comments11 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

50. Data Aggregation – Technical Insights Analytics - Crash Reporting - Application Optimization - User/Device/Connection Largest Mobile Ad Exchange 12 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

51. Data Aggregation – Business Insights Analytics Largest Mobile Ad Exchange - Crash Reporting - Application Optimization - User/Device/Connection 13 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

52. Analytics - Business Process 14 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

53. Demo 15 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

54. Thank You vishal@mobclix.com www.twitter.com/mobclix www.mobclix.com 16 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.