Getting Started with Mobidea [Webinar]

Webinar for beginner affiliate marketers

Introduction
• Host: Daliya Khussainova
• Session duration: 1 hour (45 min webinar, 15 min for questions)
• Level: Beginner
• Topics: Mobidea platform, tracking settings, campaign creation, basic stats analysis, newbie mistakes to avoid
• Ask questions: topic-related, straight to the point. I’ll choose some of your questions to answer. The remaining questions will be
answered via email over the next days.
• Both the video recording and the slides will be available after the session

• Mobidea’s Community Manager
• Represents Mobidea on STM, AffiliateFix, Black Hat World, Warrior forum, WickedFire,
Defo, Kote, and Gofuckbiz
• Manages Official Mobidea groups on VK and Facebook (Mobidea Insiders)
• Content manager and translator of Mobidea Academy articles in Russian
• Email: onlinemarketing@mobidea.com
About Daliya

Getting Started with Mobidea
The Dashboard
Sliding menu
Overall performance
Real-time updates
and news
Events and articles
announcements
Live chat with support
What can I find here?

• Two new articles published every week
• Authors – Mobidea experts and guest
posts from Key Opinion Leaders
• Affiliate Guides
• Glossary
• Learning paths
• …and much more!
Mobidea Academy
Affiliate Marketing Training & Blog
Check the Mobidea Academy!

The Menu
Check your results and create campaigns
See the offers, their conditions, restrictions and apply
Create Smartlinks (Adult, Mainstream and Mainstream CPI)
Mobidea Stats – find the offers to promote
Upload documents, set your payment method, and withdraw
your money

1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
When you already know which vertical, tracker, and traffic source you’ll work with, you need to…
Preparations – Check list
Using Mobidea tracker Not using Mobidea tracker
Choose an offer or segment

Choosing the best offer
On the Opportunities page, you can check
the stats of all Mobidea’s affiliates. Use the
filter to set the criteria for the offer you
need, and check its performance.
Base your decision on CR, Visits and EPC.
At the beginning of your career, it’s better to
work with tier 2-3 GEOs with a:
• Big volume
• High CR
• Low CPM
See the list of countries by tiers here!
Check an Academy Tutorial:
The Opportunities Page

Choosing the best segment
If you are going to work with the Smartlink
you’ve gotta choose the best segment
(Country + Operator + OS + Device).
To see the best one, you need to see stats
per vertical, and understand which one
performs best. Then, filter per country,
deep dive in the stats and see the
operators for the country, selecting the
best ones. The same applies for the OS.
The Opportunities Page

1. Generate a custom domain on your side
2. Insert the domain on Mobidea
3. Get the configuration codes (Name Servers)
4. Implement configurations on your side
5. Wait for Mobidea’s system to verify your
domain (don’t worry if it takes time)
6. Your custom domain will automatically
appear on the Settings page
The Settings
How to set up your domain?
The Settings page

The Settings
Tracking – Basic Definitions
Postback URL – this is a way for you to track conversions. It’s also known as Server 2 Server conversion tracking (S2S).
It’s used to communicate two different servers and inform the other server when the conversion is made
Click ID – it’s the user’s identification code. It contains info about the segment, browser, hour, day, etc. It essentially
contains data of where and when the user performed an action.
Token – it’s a dynamically generated variable provided by a paid traffic network (ExoClick, Traffic Junky, Ero-Advertising,
etc.) In offers’ URLs, tokens are used to track specific info in an ad campaign. Normally, you can add multiple tokens to
your tracking software in order to help you optimize your campaigns.
The Settings Page

Tracking - Global Postback
• The Global Postback is used to set tracking
for all the offers and Smartlinks at once
• You can set a postback for each individual
Single Offer in the offer’s settings
• The postback setting of the Single Offer or
SL has priority over the global postback
• You can set a postback for any tracker
The Settings Page
The Settings

Tracking - Global Postback
Two postback configuration options:
• Preconfigured (Voluum, Adsbridge, Thrive)
• Custom (any tracker)
The Settings

Pre-configured Postback for Voluum
Insert the entire domain inside the
placeholder.
The Postback link domain will look like
this:
subdomain.voluumtrk2.com
or
track.yourdomain.com
or
yourdomain.voluum.com
The Settings

On Mobidea’s side, insert the postback link
from your tracker without http://.
For AdsBridge
http://ysxko.adsbridgetrk2.com/postback?
cid={aff_sub}&payout={payout}
For Thrive
http://ysxko.thrive.com/postback?cid={aff_
sub}&payout={payout}
Pre-configured Postback: AdsBridge and Thrive
The Settings

1. In a tracker, set your domain and set the tracking with the traffic source
2. Get the Postback link from the tracker
3. Go to Mobidea –> Settings –> Global Postback –> Choose Custom –> Insert your Postback link
4. Set the right tokens in the Postback link. Remember that Click ID is &tag={{EXTERNAL_ID}}
5. Change the tokens in the offer link. Click ID is &tag. For Website tracking, set the subID or the website id of your
tracker. For Placement tracking, set the sub_subID or the placement id of your tracker. Leave DATA1 and DATA2 the
way they are.
6. Insert the offer’s link on your tracker
The Settings
Custom Postback

The Settings
Custom Postback – Mobidea Tokens
{{DATA1}} – Value you send on your link and that’s displayed on the stats
{{DATA2}} - Value you send on your link and that’s displayed on the stats
{{EXTERNAL_ID}} – You need to use it if you send a different variable for each
user, such as the clickID. This value is not gonna be displayed on the stats.
{{DATA4}} – This value is not gonna be displayed on the stats
{{DATA5}} - This value is not gonna be displayed on the stats
{{MONEY}} – Revenue for transaction
Description Mobidea Token
Click ID (cid, transaction id, tid) tag
Token for any unique value that’s not
displayed on Mobidea
data4
Token for any unique value that’s not
displayed on Mobidea (non-unique
value is for ex. Campaign id)
data5

Integrate the Custom Postback link from your tracker on Mobidea, changing the tokens
http://yourtrackerdomain.com/postback/action?cid={{EXTERNAL_ID}}&payment={{MONEY}}&website_id={{WEBSITE}}&
placement_id={{PLACEMENT}}
Take the offer’s link, change the tokens and insert it on Voluum as an Offer, or a traffic destination
http://moblders.com/offer/xxxxxx|16990?data1=Track1&data2=Track2&tag={cid}&website={WEBSITE_ID}&placement=
{PLACEMENT_ID}
The Settings
Custom Postback

1. Postback - http://12345.voluumtrk2.com/postback?cid=REPLACE&payout=OPTIONAL
2. Postback - http://mediatrk.in/path/postback.php?tid=&offerid=&amount=&subid=
3. Postback - http://traf-mobile.com/click.php?ciampd=data1
4. Offer’s link - http://www.sexytubes.mobi/?sl=975987-7292e&data1=campaignid
5. Smartlink - http://www.bestphoneapps.mobi/?sl=185626-bd8f3&data1=Track1&data2=Track2
Practice
Change the tokens of the following links
Share your answers:
• STM – click here
• AffiliateFix – click here
• WickedFire – click here
Or send them via email to onlinemarketing@mobidea.com
Home work

Creating a campaign
Step by step
Here you can:
• Set your campaign’s name
• Set the tracking (the
domain has to be set
beforehand)
• Select the traffic source
• Select the Cost model
(estimated cost)
• Currency (keep the same
currency you’ve set on
your account)
In the Rotation, you can create rules for your
traffic flow and allocate it to different
landers/offers.
In order to create a campaign, open
Stats&Tracker Campaign +New Campaign

Analysis: where to start?
Once your campaign has been active for 24+ hours, you’ve spent 3xpayout and have received at least 1 conversion
Direct linking: Visits = Clicks Earnings per 100 clicks
(Revenue/Clicks x 100)
Return on Investment
(Revenue-Costs)/Costs x100
The CR is too low (0.07%) and
we’re running direct linking,
which means there are no
landers to optimize.
This means that the issue is in
the segment itself.
Deep dive on the stats and
discover whether or not the
segment is profitable.

The ROI for Mexico is negative.
Checking operators, we notice TELCEL
with
• - 43.77% ROI
• All the conversions for Mexico
• Big potential
We should cut the other operators and
keep running only Telcel, looking for
more opportunities to optimize.
We’re not gonna optimize devices,
since the traffic is coming only from
Android.
Analysis: optimization
Best-performing operatorSegment

Analysis: what else should you analyze?
Play with filters and optimize websites, placements, etc.

1. Offers
2. Banners and landers
3. Websites, zones
4. Bids
5. Capping
1. Test, test and test
What to test?

Remember – this is not your life-saving
boat.
There is no secret way of making money.
There is no guarantee you will succeed.
Only you can make it happen, and you
always need to have a plan B.
2. Don’t spend all your savings
Read an Academy Article:
How to Make Money from Home
Make sure you have a plan B

High payouts can sometimes mean…
• A longer path the user has to take till
conversion
• The traffic cost is high
• The competition is high
3. Choose offers with low payouts
Remember: less is more!
Go for lower payouts, as you’ll get a
better…
• Traffic cost
• CR
• And you’ll get to gather relevant
stats faster

European and North-American
traffic is more expensive.
In order to gather statistics faster
and learn how to optimize, work
with stable countries with:
• A big amount of traffic
• Small payouts
• A high CR
4. Work with “easy” GEOs
There’s a place for all
All You Need to Know about Targeting

5. Be consistent
Pause
Analyze
Optimize
Run the
campaign
Let time
pass
Don’t change several parameters at the same time
Control your actions. You need to know:
1. Which changes affect your campaign
2. Why is it that you’re doing better today than
you were doing yesterday
If something goes wrong, you will always know
why it happened, so that you can always go back.

Ripping landers and creatives is normal.
What makes it harmful is constantly copying
exactly what other people are doing and
expecting to get amazing results.
Use spy tools to get some knowledge, but
don’t use the exact same creatives,
considering that hundreds of other people will
probably be doing the same.
6. Spy but don’t copy
If you do what everyone else is doing, you’re doing it wrong
Best Spy Tools

• Don’t mix traffic of different GEOs
• Don’t mix mobile and desktop traffic
• Don’t mix carrier and Wi-Fi traffic
• Create two campaigns for the same targeting but
2 different carriers due to competition specifics
7. Split campaigns. Don’t mix traffic
Make it clear
Wi-Fi and Carrier Traffic

Frequency capping allows you to limit how
often an ad is shown to the same user in a set
period of time.
Creating a new campaign with a set capping =
1/24 (format depends on a traffic source).
If you’re getting close to 100% ROI and you’re in
the first position among your competitors, just
increase your capping, as in 2/24.
Show your ads more often, and get more
money!
8. Be ready to increase capping
If you’re getting good profit margins
All you Need to Know About Capping

We’re your advisors, supporters, and tutors!
Use this opportunity and learn as much as
possible from your Account Manager and from
the Support Squad!
Mobidea’s Support Squad is available 7/7.
Come chat with us!
• Skype (support.mobidea)
• Email (support@mobidea.com)
• Live chat on your Mobidea account
9. Chat with your AM
We’re here for you!

1. Mobidea Academy
2. Forums: STM, AffiliateFix, Black Hat World,
WickedFire, Warrior Forum
3. Blogs: Neil Patel, Charles Ngo, Zac Johnson,
etc.
4. More: Quora, Facebook Groups, Affiliate
marketing events (workshops, masterminds,
meetups, webinars, etc.)
10. Don’t stop learning
Use awesome knowledge sources

Mobidea Academy
Beginner’s Mistakes Series

Getting Started with Mobidea [Webinar]

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