Maskin-till-maskin-kommunikation är nästa fas i mobilvärlden efter mobilt bredband. Video och dataintensiv trafik tar över efter simpla sms när mobil M2M lockar nya branscher. Den 29 september diskuterade vi framtiden för M2M-lösningar, lyssnar till intressanta case och analyser av marknaden.

1. Enabling the Internet of
Everything with 3G
Eller m2m Frukostseminar!
Richard Savage
Director,
Business Development
1
Scandinavia

2. Fortune 500 Company
Celebrating more than 25 years of driving the
evolution of wireless communications
Making wireless more personal, affordable and
accessible to people everywhere
World’s largest fabless semiconductor
company, #1 in wireless
Member of the S&P 100 & 500 Indexes
2011 All-America
Executive Team
Award Winner
2

3. M2M Heritage
Qualcomm has been a
leading provider of
commercial telematics
services and solutions to the
transportation industry for
more than 20 years
3

4. The Internet of Everything
The Next Era of Networking and Computing,
Where Everything is Intelligently Connected
4

5. Multiple Radio Environment
WAN—LAN—PAN
55

6. Interest Spanning a Number of Verticals
CONSUMER TRANSPORTATION UTILITIES BUILDINGS
ELECTRONICS
HEALTHCARE TRACKING AND INDUSTRIAL AND RETAIL
SECURITY MANUFACTURING
6

7. Industry Trends are Aligning
Modules &
Sensors
Regulatory Distributed
Developments Computing
Applications
& Services
Internet of Mobile
Everything Networks
Service Wireless
Delivery Carrier
Platforms Involvement
Low
Connectivity
Costs/Tariffs
7

8. Vertical Companies are Turning to Internet of
Everything Connectivity to Address a Range of Needs
New Alternative
Greater Operational
Revenue Business
Efficiencies
Opportunities Models
Improving Enhancing
Reducing
Products & Customer
Costs
Services Service
8

9. New Drivers for Automotive Connectivity
 Electric vehicles
 ‘Range anxiety’
 Locate and reserve charging stations
 Pricing, charging times, billing
 Diagnostics, battery condition status
 Remote diagnostics  Insurance / PAYD
 OTA updates and upgrades  Road pricing, traffic management
 Service alerts, recall notifications  Driver behavior based rates
9

10. Transforming the In-Car Experience
INFOTAINMENT
SERVCIES
NAVIGATION
SERVICES
APPLICATION
DOWNLOADS
+SAFETY &
SECUTRITY
MOBILE
HOTSPOT
REAR-SEAT
ENTERTAINMENT
10

11. Enabling Home Energy Management
PV ARRAY
APPLIANCES
SMART METER
WIRELESS HUB/
GATEWAY
PROGRAMMABLE
ELECTRIC HOME 70
o THERMOSTAT
VEHICLE AUTOMATION
SYSTEM
Cellular
Network
11
11

12. Transforming Health and Medicine
WIRELESS IS PROFOUNDLY IMPACTING LIFE SCIENCES,
MEDICINE AND CONSUMER HEALTH
ECG, SMART
BANDAGES
BLOOD PRESSURE,
PULSE, GLUCOMETER
WEIGHT BODY
COMPOSITION,
SMART PILLS
ENVIRONMENTAL SENSORS
OR INTERNAL
SENSORS
PEDOMETER
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12

13. Future Proofing with 3G Technologies
RAPIDLY DECLINING HARDWARE COSTS AND GREATER CAPABILITIES AND
FLEXIBILITY ARE DRIVING USE
2G 3G 4G
Coverage
Module Cost
Connectivity Cost (TBD)
Total Cost of Ownership (TCO)
Low Latency
High Data Rates
Network Capacity
Life Cycle
Integrated GPS
Security
IP-Based Architecture
13

14. Lower TCO with Mobile Broadband
Module Cost as
% of TCO
UTILITIES 6%
TRANSPORT 5%
PATIENT MONITORING 12%
INDUSTRIAL 2%
DOMESTIC SECURITY 6%
RETAIL 6%
CONSUMER/HOUSEHOLD 13%
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14
Source: Analyst Mason, 2010

15. Today’s Device Choices Could Limit
Operator’s Flexibility
COST OF REPLACING 2G MODULES FOR TYPICAL W. EUROPEAN
OPERATOR* DECOMMISSIONING 2G NETWORK IN 2020
$250
Industry
Continues to Use
$200 2G Modules
USD MILLIONS
$150
Industry Adopts
$100 3G Modules for
Long-Service
Devices
$50
$0
*Defined as having 10 million traditional subscribers. Source: Analyst Mason, 2010
15

16. Taking Mobile to a New Level with Multimode
ONE DEVICE, MULTIPLE CARRIERS AND NETWORK TECHNOLOGIES
• Enhance coverage and reliability by leveraging overlapping networks
• Enable greater carrier flexibility – on deployment or thereafter
• Fallback to previous generation technologies
• Improve asset lifespan
Multimode
Multimode-
Enabled
A Carrier B
Carrier Assets
16

17. Qualcomm-Enabled M2M Module Database
• Searchable
database of
Qualcomm-enabled
M2M modules
• Contains 70+
modules from more
than 10 OEMs
• Includes specs and
module vendors
contact details
http://www.m2msearch.com/
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18. Call to Action
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19. Follow us on:
Thank You/ Tack!
E-Mail: TheSavage@Qualcomm.com
Twitter: #Qualcomm_SE
For more information on Qualcomm, visit us at:
www.qualcomm.com
www.qualcomm.com/blog