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Insights to the Mobile Deposit
Customer Experience
The 2017 Mobile Deposit CX Benchmark Report was conducted by analyzing 15 large
retail multichannel FI's mobile apps and rated based on CX evaluations:
Mobile deposit is no longer and optional feature
but rather a fundamental building block of mobile
banking for FI’s of all shapes and sizes.
Over 40% of current mobile deposit users adopted
the service in the past 12 months. This move is
increasingly shifting customers out of the branch
and into the mobile channel.
Mobile Deposit is
going mainstream
Growth is here 40%
Fear of fraud is still the most powerful impediment
to widespread mobile deposit, cited by 43% of
non-users from large FI’s.
Policy changes, UX heuristics, marketing and
cross-training play a major role in the success of
mobile deposit rankings. 47% of large FI customers
and 38% of smaller FI customers are ‘very’ or ‘some-
what’ likely to recommend.
Barriers to
Adoption
Top Five Banks
Customer
Experience
is critical
Capital One
Wells Fargo
BBVA
Fifth Third
Citizens
1
2
3
4
5

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Insights to the Mobile Deposit Customer Experience

  • 1. Insights to the Mobile Deposit Customer Experience The 2017 Mobile Deposit CX Benchmark Report was conducted by analyzing 15 large retail multichannel FI's mobile apps and rated based on CX evaluations: Mobile deposit is no longer and optional feature but rather a fundamental building block of mobile banking for FI’s of all shapes and sizes. Over 40% of current mobile deposit users adopted the service in the past 12 months. This move is increasingly shifting customers out of the branch and into the mobile channel. Mobile Deposit is going mainstream Growth is here 40% Fear of fraud is still the most powerful impediment to widespread mobile deposit, cited by 43% of non-users from large FI’s. Policy changes, UX heuristics, marketing and cross-training play a major role in the success of mobile deposit rankings. 47% of large FI customers and 38% of smaller FI customers are ‘very’ or ‘some- what’ likely to recommend. Barriers to Adoption Top Five Banks Customer Experience is critical Capital One Wells Fargo BBVA Fifth Third Citizens 1 2 3 4 5