Learn how to properly set up your Google Adwords campagns to make the most of mobile searches on your top keywords - geo-target, link to phone numbers and more!

1. MobilePPC: What YouNeed to Know Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter

3. This is Important

4. This is Important

5. This is Important

6. So What Is It?

7. Mobile Paid Search Ads: Feature Phones

8. Mobile Paid Search Ads: Smart Phones 8

9. Smart Phone & Traditional Ads Feature Phone

10. How Are These Different?

11. Click to Call Used to be on Just Feature Phones Now Works on Smart Phones Too Can be Tracked Set up Separate Phone Numbers Call Tracking – Mongoose Metrics AdWords will Show You CTR on Phone Numbers Can be Geo-Specific Add Location- Specific Number in Each Ad

12. Feature Phone Options 12

13. Import Local Address & Phone Data

16. How do I Set it Up?

23. What is the Strategy?

24. Keyword Strategies Shorter More Generic Less Need for Exact or Phrase Match CTR is Frequently High, Even When Relevance is Low Especially if you Offer a Unique Mobile Service People Still Happy to Learn abt New Mobile Services

25. http://www.mobilemoxie.com/mobile-tools/keyword-research/

26. Messaging Strategies Popular: Sports, Celebrity, News, Wallpapers, Videos, Ring Tones Reinforce Mobile Friendliness: ‘Mobile Optimized,’ ‘4 Ur Phone,’ ‘Mobile Ready,’ ‘iPhone Ready’ Text Speak: ‘Try it 4 Free,’ ‘Ur GF is Hot!’

27. Day-Parting for Mobile 27 Times for Ads Can be Set:

29. After the Click:Landing on Your Site Mobile Landing Page Mobile Form Email Sign Up/ Opt In SMS Sign Up/ Opt In Contact Form Mobile Coupon Click to Call Click to Download

30. Driving Traffic to an Application Segment by Carrier and Handset (Duh!) App Downloads are Much Higher on Weekends Driving Traffic to Google Places Geo Target for Multiple Locations No Need for a Website Phone Numbers will be Enabled Have a Good Google Places Page After the Click:Landing Elsewhere

31. Summary: Do this Tomorrow Turn iPhone Ads Unless they are going to mobile pages Must bid in position 1-4 or you won’t be seen Quality Score is more focused on CTR – Write compelling ad copy! Display Urls should inspire confidence: www.YourDomain.com/mobile www.YourDomain.com/iPhone www.Rank-Mobile.com 31 Mobile Paid Advertising - Quick Wins:

32. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks Follow @MobileMoxie 720-231-7277 www.MobileMoxie.com