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JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Five things I’ve learned about
delivering accessible projects 

( and five more you might want to avoid… )
MOBILE UX LONDON / IBM · AUG 2019JOSHUA MARSHALL · @PARTIALLYBLIND
Hello. I’m Joshua.
2
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
QUESTION:
4
What do I mean by accessible?
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
ANSWER:
5
Can a person use this thing
in a way that works for them?
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Do.
6
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #1 

Delivery matters.
7
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #2 

Create & celebrate
a11y champions.
8
Nicolas Steenhout
@vavroom
Speaker, trainer and consultant on web
accessibility, inclusion and disability.
English / français Host of @A11yRules
Podcast
incl.ca
Joined June 2016
692 Photos and videos
Nicolas Steenhout Retweeted
Dave @DavidDarnes · Jul 28
BREAKING NEWS: A single HTML file still counts as a website
Show this thread


 23  95 841
Nicolas Steenhout @vavroom · 15h
Cardinals are tough bird to photograph. They’re so quick and shy!

 2 
Nicolas Steenhout @vavroom · Jul 27
Funny. The @lonelyplanet accessible travel guide can only be requested through
an online form that isn’t accessible...

Tweets Tweets & replies Media
Nicolas Steenhout
@vavroom
Tweets
12K
Following
734
Followers
1,944
Likes
555
Follow
 Search Twitter  Have an account? Log In

Carie Fisher @cariefisher · Jul 24
I met a back-end developer recently and we got to chatting about
#accessibility...shocker, I know
he told me that he used to have a slide in a tech presentation reminding people
to think about accessibility, but took it out because he wasn't an "expert"

 3  6 20
Reel Vanessa Wells @reelwordsedit · Jul 24
Thanks for this, @cariefisher. I’m no techie either, but I still try to educate in my
area of captions and subtitles. I think we can all wave the #a11y banner and
advocate within our own disciplines and abilities.

 1  4
Carie Fisher @cariefisher · Jul 24
it definitely takes all of us to get the job done! thanks for sharing your a11y
knowledge!

 1  1 2
Nicolas Steenhout
@vavroom
Replying to @cariefisher @reelwordsedit
I’d rather have 10 accessibility champions
Follow 
Nicolas Steenhout
@vavroom
Speaker, trainer and consultant on web
accessibility, inclusion and disability.
English / français Host of @A11yRules
Podcast
incl.ca
Joined June 2016
692 Photos and videos
New to Twitter?
Sign up now to get your own
personalised timeline!
Nicolas Steenhout Retweeted
Dave @DavidDarnes · Jul 28
BREAKING NEWS: A single HTML file still counts as a website
Show this thread


 23  95 841
Nicolas Steenhout @vavroom · 15h
Cardinals are tough bird to photograph. They’re so quick and shy!

 2 
Nicolas Steenhout @vavroom · Jul 27
Funny. The @lonelyplanet accessible travel guide can only be requested through
an online form that isn’t accessible...

 3  2
Nicolas Steenhout @vavroom · Jul 27
Seen at a campground on a posh looking RV. Can’t stop laughing! #RVLife

Tweets Tweets & replies Media
Nicolas Steenhout
@vavroom
Tweets
12K
Following
734
Followers
1,944
Likes
555
Follow
he told me that he used to have a slide in a tech presentation reminding people
to think about accessibility, but took it out because he wasn't an "expert"
 3  6 20
Reel Vanessa Wells @reelwordsedit · Jul 24
Thanks for this, @cariefisher. I’m no techie either, but I still try to educate in my
area of captions and subtitles. I think we can all wave the #a11y banner and
advocate within our own disciplines and abilities.

 1  4
Carie Fisher @cariefisher · Jul 24
it definitely takes all of us to get the job done! thanks for sharing your a11y
knowledge!

 1  1 2
2 Retweets 20 Likes
Nicolas Steenhout
@vavroom
Replying to @cariefisher @reelwordsedit
I’d rather have 10 accessibility champions
than 1 expert.
2:09 pm - 24 Jul 2019
Follow 
 1  2 20
Carie Fisher @cariefisher · Jul 24
Replying to @vavroom @reelwordsedit
truer words have never been spoken

JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #3 

Make it visible.
10
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #4 

Make it everyone's
responsibility.
12
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #5

Focus on the 

big picture.
13
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #5, AKA

Users don’t give a
shit about your tools.
14
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
1. Delivery matters
2. Create and celebrate 

a11y champions
3. Make it visible
4. Make it everyone's
responsibility
5. Focus on the big picture
DO THIS 👍
15
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Do not.
16
There is no try.
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #6 

Don’t leave it until 

the end of the project.
17
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #7 

Don’t go it alone.
18
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #8 

Don’t wait until you
have bad PR to fix it.
19
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #9 

Don’t abuse ARIA.
21
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Rule #10 

Don’t forget 

about semantics.
22
!
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
DON’T DO THIS 👎
6. Don’t leave it til the end 

of the project
7. Don’t go it alone
8. Don’t wait until you have 

bad PR to fix it
9. Don’t abuse ARIA
10.Don’t forget about semantics
1. Delivery matters
2. Create and celebrate 

a11y champions
3. Make it visible
4. Make it everyone's
responsibility
5. Focus on the big picture
DO THIS 👍
25
MOBILE UX LONDON / IBM · AUG 2019JOSHUA MARSHALL · @PARTIALLYBLIND
–Dave Letterman. Broadcaster, good human
Who the fuck are you 

to throw a log in the road 

of somebody who has a
different set of difficulties
in life?
26
“
”
Who the fuck are you 

to throw a log in the road 

of somebody who has 

a different set of 

difficulties in life?
“
”
–Dave Letterman. Broadcaster, good human
PHOTO © CHRISTOPER ANDERSON FOR VULTURE
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
So let’s push things forwards.
JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019
Thanks!
@partiallyblind

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5 rules for delivering more accessible projects, and 5 more you might want to avoid.

  • 1. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Five things I’ve learned about delivering accessible projects 
 ( and five more you might want to avoid… )
  • 2. MOBILE UX LONDON / IBM · AUG 2019JOSHUA MARSHALL · @PARTIALLYBLIND Hello. I’m Joshua. 2
  • 3.
  • 4. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 QUESTION: 4 What do I mean by accessible?
  • 5. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 ANSWER: 5 Can a person use this thing in a way that works for them?
  • 6. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Do. 6
  • 7. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #1 
 Delivery matters. 7
  • 8. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #2 
 Create & celebrate a11y champions. 8
  • 9. Nicolas Steenhout @vavroom Speaker, trainer and consultant on web accessibility, inclusion and disability. English / français Host of @A11yRules Podcast incl.ca Joined June 2016 692 Photos and videos Nicolas Steenhout Retweeted Dave @DavidDarnes · Jul 28 BREAKING NEWS: A single HTML file still counts as a website Show this thread    23  95 841 Nicolas Steenhout @vavroom · 15h Cardinals are tough bird to photograph. They’re so quick and shy!   2  Nicolas Steenhout @vavroom · Jul 27 Funny. The @lonelyplanet accessible travel guide can only be requested through an online form that isn’t accessible...  Tweets Tweets & replies Media Nicolas Steenhout @vavroom Tweets 12K Following 734 Followers 1,944 Likes 555 Follow  Search Twitter  Have an account? Log In  Carie Fisher @cariefisher · Jul 24 I met a back-end developer recently and we got to chatting about #accessibility...shocker, I know he told me that he used to have a slide in a tech presentation reminding people to think about accessibility, but took it out because he wasn't an "expert"   3  6 20 Reel Vanessa Wells @reelwordsedit · Jul 24 Thanks for this, @cariefisher. I’m no techie either, but I still try to educate in my area of captions and subtitles. I think we can all wave the #a11y banner and advocate within our own disciplines and abilities.   1  4 Carie Fisher @cariefisher · Jul 24 it definitely takes all of us to get the job done! thanks for sharing your a11y knowledge!   1  1 2 Nicolas Steenhout @vavroom Replying to @cariefisher @reelwordsedit I’d rather have 10 accessibility champions Follow  Nicolas Steenhout @vavroom Speaker, trainer and consultant on web accessibility, inclusion and disability. English / français Host of @A11yRules Podcast incl.ca Joined June 2016 692 Photos and videos New to Twitter? Sign up now to get your own personalised timeline! Nicolas Steenhout Retweeted Dave @DavidDarnes · Jul 28 BREAKING NEWS: A single HTML file still counts as a website Show this thread    23  95 841 Nicolas Steenhout @vavroom · 15h Cardinals are tough bird to photograph. They’re so quick and shy!   2  Nicolas Steenhout @vavroom · Jul 27 Funny. The @lonelyplanet accessible travel guide can only be requested through an online form that isn’t accessible...   3  2 Nicolas Steenhout @vavroom · Jul 27 Seen at a campground on a posh looking RV. Can’t stop laughing! #RVLife  Tweets Tweets & replies Media Nicolas Steenhout @vavroom Tweets 12K Following 734 Followers 1,944 Likes 555 Follow he told me that he used to have a slide in a tech presentation reminding people to think about accessibility, but took it out because he wasn't an "expert"  3  6 20 Reel Vanessa Wells @reelwordsedit · Jul 24 Thanks for this, @cariefisher. I’m no techie either, but I still try to educate in my area of captions and subtitles. I think we can all wave the #a11y banner and advocate within our own disciplines and abilities.   1  4 Carie Fisher @cariefisher · Jul 24 it definitely takes all of us to get the job done! thanks for sharing your a11y knowledge!   1  1 2 2 Retweets 20 Likes Nicolas Steenhout @vavroom Replying to @cariefisher @reelwordsedit I’d rather have 10 accessibility champions than 1 expert. 2:09 pm - 24 Jul 2019 Follow   1  2 20 Carie Fisher @cariefisher · Jul 24 Replying to @vavroom @reelwordsedit truer words have never been spoken 
  • 10. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #3 
 Make it visible. 10
  • 11.
  • 12. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #4 
 Make it everyone's responsibility. 12
  • 13. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #5
 Focus on the 
 big picture. 13
  • 14. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #5, AKA
 Users don’t give a shit about your tools. 14
  • 15. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 1. Delivery matters 2. Create and celebrate 
 a11y champions 3. Make it visible 4. Make it everyone's responsibility 5. Focus on the big picture DO THIS 👍 15
  • 16. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Do not. 16 There is no try.
  • 17. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #6 
 Don’t leave it until 
 the end of the project. 17
  • 18. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #7 
 Don’t go it alone. 18
  • 19. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #8 
 Don’t wait until you have bad PR to fix it. 19
  • 20.
  • 21. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #9 
 Don’t abuse ARIA. 21
  • 22. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Rule #10 
 Don’t forget 
 about semantics. 22
  • 23. !
  • 24.
  • 25. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 DON’T DO THIS 👎 6. Don’t leave it til the end 
 of the project 7. Don’t go it alone 8. Don’t wait until you have 
 bad PR to fix it 9. Don’t abuse ARIA 10.Don’t forget about semantics 1. Delivery matters 2. Create and celebrate 
 a11y champions 3. Make it visible 4. Make it everyone's responsibility 5. Focus on the big picture DO THIS 👍 25
  • 26. MOBILE UX LONDON / IBM · AUG 2019JOSHUA MARSHALL · @PARTIALLYBLIND –Dave Letterman. Broadcaster, good human Who the fuck are you 
 to throw a log in the road 
 of somebody who has a different set of difficulties in life? 26 “ ” Who the fuck are you 
 to throw a log in the road 
 of somebody who has 
 a different set of 
 difficulties in life? “ ” –Dave Letterman. Broadcaster, good human PHOTO © CHRISTOPER ANDERSON FOR VULTURE
  • 27. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 So let’s push things forwards.
  • 28. JOSHUA MARSHALL · @PARTIALLYBLIND MOBILE UX LONDON / IBM · AUG 2019 Thanks! @partiallyblind