Seminar Web Goes Mobile 4 - presentation by Andrew Grill, London Calling

1. Mobile Apps: The Future of Mobile Advertising? Andrew Grill, Digital Strategist Web Goes Mobile Brussels November 2009

2. What your mobile says about you

3. The Mad Men need to change their approach

4. What’s wrong with this picture ?

5. The advertising world has to change

6. Ad avoidance

7. Imagine if advertising was personal

9. Are apps the future for Mobile advertising?

11. Bespoke mobile app

12. Branded Utility

13. Branded applications

14. Barclaycard waterslide game

15. Barclaycard waterslide game

16. Branded experiences

17. Bespoke mobile site http://www.peugeot3008.mobi

18. IBM augmented reality at Wimbledon

19. Promotion – app store or direct?

20. Campaigns must be measurable

21. Mobile Secrets

22. Mobile secret #1 “ Mobile operators don’t collect the information advertisers need”

23. “ Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009

24. “ P&G spent just 0.17% of their advertising budget on mobile in 2008” Informa /Ogilvy / Acision paper bit.ly/ad2020

25. Mobile secret #2 “ we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008

26. “ Ultimately advertising must sell...or else” David Ogilvy

27. Mobile secret #3 “ we don’t need a mobile site”

33. Mobile secret #4 “ Small is beautiful with mobile”

34. The changing face of advertising

35. Mobile secret #5 “ Unless we heed the 3 Ps of mobile it will never take off as a medium”

36. Permission Privacy Preference

37. Permission people will decide what they see / receive / engage with Privacy Preference

38. Permission Privacy people will decide where their data is and how it is used Preference

39. Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan

40. Follow me on twitter.com/AndrewGrill Slides http://bit.ly/wgm4grill email me via andrewgrill.com/contact +44 788 198 6694 Mobile Advertising & Social Media www.LondonCalling.mobi