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HAVE A KICK-ASS
IDEA
1.
Released - Nov 2014, 75 Million + Installations
DEVELOPMENT
HACKS
2.
VIRALITY MUST BE
AMONG THE CORE
INGREDIENTS OF
THE PRODUCT AND
NOT JUST A
MARKETING
STRATEGY
SIMPLE IS BEAUTIFUL
Good Name, Awesome Logo
Easy onboarding experiences
Strip out unnecessary features
Clear Visual Hierarchy
Call To Action
WHAT'S YOUR VIRAL HOOK ?
Register
Use Product
Evaluate Product
Tell friends
Register
Tell friends
Use Product
Evaluate Product
Instead Of Try
PRE LAUNCH LANDING PAGE
TEST WITH EARLY BETA
Progress is better than perfection 
Build an MVP and go on experimenting and updating
LAUNCH HACKS
3.
TEASE THEM
MailBox
Shut Down on Feb 26, 2016
FREE TRIALS
LIMITED PERIOD
Shopify
FREEMIUM
Hootsuite
HIJACK TRENDS
Took the advantage of the increasing worries surrounding
Facebook and its users’ privacy concerns.
INCENTIVISE
APP STORE OPTIMIZATION
RIGHT KEYWORDS
TITLE
DESRIPTION
RIGHT CATEGORY
REVIEWS AND RATINGS
GREAT SCREENSHOTS
GET PRESS
#UBERPITCH
Uber drove around entrepreneurs and investors for pitch
events for free. It was an easy way to get press, get sign
ups, and encourage current and future influencers to talk
about their brand
POST LAUNCH
HACKS
3.
INCENTIVISATION OF
SHARING
DROPBOX
INCENTIVISATION OF
RETENTION
POSITIVE BALANCE
CASH BACK
LOYALTY OFFERS
FORCE THEM
QUORA
YOU TUBE .. WHY NOT?
CELEBRITIES
SponsoredTweets.com
DESIGN A COMMUNITY
HootSuite - Hootup
HootSuite Ambassadors
LISTEN TO USERS
MEASURE HAPPINESS
TAKEAWAYS
4.
IDEA ITSELF IS IMPORTANT
START FROM THE
DEVELOPMENT STAGE
GET OUT OF YOUR COMFORT ZONE
EXPERIMENT A LOT
ABOUT US
SUCCESSFULLY WORKED WITH 200+ APPS
A NYC BASED APP AND WEB DEVELOPMENT STUDIO
ABOUT THE SPEAKER
AYUSH JAIN
CEO & CO-FOUNDER
CALL ME: +1 408 786 5974
EMAIL ME: AYUSH.JAIN@MINDBOWSER.COM
VISIT US@ WWW.MINDBOWSER.COM

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