Ahmet Başaran - Haziran 2014

1. Mobile Application
Engagement
Ahmet Başaran
Netmera Co-Founder & CTO
Customer Loyalty and Campaign Management

2. About Me
 Founder of
Inomera Arge ve Bilişim
Hizmetleri A.Ş.
Netmera.com
 ~20 years in software industry
 Many telecom projects
SMS & MMS
Multi-channel portals
Mobile Apps
 E-Commerce & M-Commerce

3.  Mobile Application
Engagement Platform
 Live in 10M+ devices
 World wide 2000+ customers

4. Smart Phone Revolution
Smart phones are connecting the world. Rate of adoption is;
2x faster than the internet
3x faster than the social media
10x faster than the pc

5. Apps are ruling this new world
Average time
spent using smart
phones per day:
2 hours 38 min.

6. Apps are ruling this new mobile world
Mobile Apps sales
account for
40%
of total online sales

7. Mobile is always relevant!
Welcome to London! You can get your
rental car from our office at level 1!
Don’t forget to redeem your points
today, before they expire.
Show is about to start! Time to get
your place and a nice coffee.

8. Build A Relationship
Don’t deliver messages, build
a relationship
•Take your place there with an
app!
•Ensure it gives value to users
•Be engaging and interactive
Nail your app in there!

9. 71% make product searches on mobile
devices
54% abandon in store purchasing to
check product data online

10. 53% smart phone users purchase from
mobile devices

11. 56% likes location based offers
57% use smart phone to look for
vouchers

12. 71% use their smart phone to check
new products (Window shoppers)

13. Collect customer data from every channel
and create a “unified experience”

14. Find the right person
Depend on users in-app
behaviors such as:
•Open rates
•Time spent in app
•Purchasing frequency
•Events happening in
your system
Use their own preferences:
•Demographics
•Interests
•Mobile devices
•CRM Tags
Location
•Geo Location
•Geo Fences
•Micro Location
Autotrigger your
messages based on:
•In-app user actions
•Events happening in your
system

15. Create a message
Reach your users with:
Regular push campaigns
• Add parameters
•Custom sound
•Badge increment
•Vibration
Rich push campaigns
•Insert images
•Links
•Maps
•Video etc…
•Store them in push inbox
Pop-ups
•Reach even opt-out users
•Design pop-up size based on
your needs
•Insert rich media

16. Analyze
Campaign Analytics
•Success rates
•Push open rates
•Click through rates
•Device info
App Analytics
•App open rates
•Time in app
•Install rates
•Customized action
rates
Beacon Analytics
•Real time user
detection & reporting
•Measure in-store
user behaviour

17. Does it work?
41% more app opens
on average with push notifications
92% more daily active users
on average with push notifications
4x better push response rate
when better targeted
Compared to broadcasted push notifications
This data is obtained from 1852 mobile apps that use Netmera
Graph belongs to a live media app

18. Tip 8: It is not complicated
Keep it simple:
• Finding and purchasing
products
• Completing the basket
• Payment steps

19. Tip 5: Love at first sight
85% of mobile product searches turn into
purchases on PC or in store
WHY NOT MOBILE?
Use bigger images

20. Tip 7: Good relationships are built on
trust
57% of smart phone
users say they would
purchase from their
phones if it was more
secure
Payment Security
• Pay at the door
• Mobile operator billing
Personal info security
• Registration steps

21. Coupons
Vouchers
Special discounts
Give aways
Free shipment
Reminders
Alerts

23. Tip 10: Push her a little
Remind them their
abandoned carts!

24. Tip 12: Hold her hand
Keep in mind:
54% smart phone
users use mobile phones
while they are in store!
• iBeacons
• Geo Location & Geo
Fence
• In store maps

25. How It Works
Beacons:
• Bluetooth Low Energy Devices
• Notify nearby devices
• Micro location (cm’s to 60m)
Netmera SDK:
• Enables app for beacons
• Pick up & process beacon signals
• Trigger notifications sent from
Netmera Platform
Netmera Platform:
• Real-time
• Collect & analyze beacon signals
• Combine with segments & targeting
• Trigger notifications

26. Beacon Use Cases
Sales Promotions
Store magnet
Special offers
Cross sell
Engagement and loyalty
Who is in the store?
Self service info
Gamification
Loyalty card
Post sales & Payment
Payment type promotion
Mobile payment

27. Questions?
 ahmet.basaran@netmera.com
 Twitter: tr.linkedin.com/in/ahmetbasaran/
 Linkedin: @abasaran