Mobileye Inc., a global pioneer and leader in life-saving vision-based driver assistance systems and analytics for leading automotive manufacturers and suppliers, today announced the establishment of a partnership with InstallerNet Inc., a Boston-based company that coordinates installation of consumer electronics through the largest network of independently owned electronics installers in the United States

1. Press Release
Accident-avoidance aftermarket technology becomes more readily accessible
As Mobileye and InstallerNet establish installation networking agreement
Newly formed alliance makes family of life-saving systems available
through nationwide network of 1,500 authorized installation facilities
Los Angeles- April 12, 2010 – Mobileye Inc., a global pioneer and leader in life-saving vision-based
driver assistance systems and analytics for leading automotive manufacturers and suppliers, today
announced the establishment of a partnership with InstallerNet Inc., a Boston-based company that
coordinates installation of consumer electronics through the largest network of independently owned
electronics installers in the United States.
The newly formed alliance comes as the rate of accidents and on-road fatalities caused by driver-
distraction reaches unprecedented levels. In response, the partnership will provide Mobileye customers
with immediate access to InstallerNet's nationwide network of more than 1,500 installation facilities in
addition to Mobileye’s existing dealer network. Receiving comprehensive training and certified testing
on all Mobileye aftermarket technologies, those professionals will be readily available for any driver or
fleet interested in incorporating Mobileye’s breakthrough accident-avoidance and risk mitigation
systems into their vehicle.
With driver distraction playing an ever-increasing role in accidents and fatalities, business and consumer
demand for in-vehicle real-time safety solutions is on the rise. Innovative Mobileye driver assistance
technologies, such as Forward Collision Warning (FCW), Headway Monitoring (HMW) and Lane
Departure Warning (LDW) systems, help alert drivers to potentially life-threatening situations.
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2. Mobileye Expands US Presence/2
The ability to save lives via intelligent vision-based technology is one area that automotive
manufacturers, fleet operators, consumers and government agencies like the National Highway Traffic
Safety Administration (NHTSA) agree on as a safety solution. The popularity of Mobileye’s technologies
is further evidenced by the growing number of OEMs -such as BMW, Volvo and General Motors- that are
integrating the life-saving systems into their vehicles.
Mobileye’s aftermarket line is led by the C2-170, a driver-safety system developed specifically for
passenger and fleet vehicles. A modern, comprehensive, single camera-based safety solution for
accident prevention and mitigation, the C2-170 has generated international automotive industry
acclaim, receiving the United Kingdom’s prestigious Fleet Safety Forum Award for Excellence 2009,
sponsored by Brake - Road Safety Charity - in the Fleet Safety Product category.
With its compact, versatile and aesthetically streamlined design, the C2-170 only uses minimal “real
estate” in the vehicle. Based on the company’s acclaimed vehicle- and lane-detection technologies, the
new product employs “EyeWatch1,” a premium-quality, high visibility windshield or dash mounted
visual display unit. Incorporating design elements recommended by distributors from throughout the
world, “EyeWatch1” utilizes a smaller more versatile screen with high-density visual indications, which
feature clearer, more powerful display icons when compared with preceding technology.
A three-in-one safety solution for accident prevention and mitigation, C2-170 provides drivers with
warnings against collision with a vehicle ahead, unintended lane-departure and insufficient distance-
keeping. Featuring high-intensity color-coded visual icons, C2-170 reduces the occurrence of accidents
and related costs while improving safety through the usage of turn signals, breaking patterns and
headway keeping.
InstallerNet President and CEO Anthony Frangiosa said the newly formed partnership “provides
InstallerNet and its members with an exceptional opportunity to gain access to the technologies that are
spurring this rapidly emerging sector within the automotive aftermarket. Mobileye has established itself
the definitive brand in vision-based driver assistance technologies that save lives and minimize risks
caused by driver distraction.”
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3. Mobileye Expands US Presence/3
InstallerNet will also equip its own ProTeam fleet of vans with the latest Mobileye aftermarket
technologies, providing the company with a first-hand opportunity to demonstrate the systems to its
installer retailer members. InstallerNet’s ProTeam has visited and profiled more than 800 independent
retailer locations over the past 18 months.
Mobileye, Inc. CEO Skip Kinford said the alliance “furthers our goal of making Mobileye technologies
accessible to aftermarket customers throughout North America. Given InstallerNet’s reputation and the
unparalleled professionalism of their certified installer network, this new relationship ideally furthers
our objective of partnering with marketers and suppliers who have established leadership positions in
their respective industries.”
About Mobileye
Mobileye N.V. is headquartered in The Netherlands, with R&D in Israel and offices in the U.S., Cyprus
and Japan. Mobileye is a technological leader in the area of advanced image sensing and processing
technology for automotive applications, with a product offering covering the entire range of vision
applications. Mobileye’s unique monocular vision platform works as a third eye to help drivers improve
safety and avoid accidents, and has the potential to revolutionize the way we drive. Mobileye’s products
of software algorithms bundled into the EyeQ system-on-chip can be found in BMW, GM and Volvo
models since 2007. For more information, visit www.mobileye.com
About InstalletNet, Inc.
InstallerNet is a Boston-based installation solutions provider for consumer electronics, delivering
content, technology, services and logistics to CE retailers, manufacturers and installers. The company
specializes in merchandising and coordinating consumer electronics installation through the nation's
largest network of independently owned mobile and home electronics installers. Visit their web site at
www.installernet.com.
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News Media Contacts:
Jeff Perlman Bob Fields
For Mobileye, Inc. For InstallerNet, Inc.
805.418.8626 978.867.6736
jperlman@brandwarepr.com bobf@installernet.com
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